Efficient "One Stone, Three Birds" Sales Method

Good communication, good sales! And even easy to complete joint sales. What are the skills of the efficient "one stone, three bird" sales method? First of all, let's see how most salesmen communicate with customers at terminals.

　　 Scenario case:

brand Man's suit In the store, a gentleman who looks quite similar to Ma Yun comes out from the fitting room.

　　 customer Will this suit be slim if I wear it?

Shopping guide: you originally grow thin, not wearing this suit is thin.

(a direct blow to the head makes customers unhappy and embarrassed. The sales of shopping guides are too natural, honestly speaking, without speaking and selling skills. )

Customer: this suit is not bad, it is the feeling. style It's old money. Will it feel old and outdated if it is worn?

(obviously, customers prefer this suit, so they do not leave immediately, but continue to ask. )

Shopping guide: No, Western-style clothes are formal clothes, not fashions, so there must not be many fashion elements. Besides, clothes are mainly worn on themselves, but not on other people. As long as they like it, it's good! It's not just what they call, they go their own way and let others say it! They like it the most important thing! Is that right? Sir! And I think you are very smart in wearing!

(directly negating the feeling of customers, commercial places are converted into ideological education places by shopping guide. An old stereotyped ideological education, once again, directly kills customers' desire to buy up in a cradle. )

Customer: let me have a look again.

Customers leave their suits and say they leave the store.

　　 Problem diagnosis:

1., the direct opening of the shopping guide is a direct truthful statement. It does not know how to express its views tactfully, and does not understand the customers' face, leaving a bad first impression to the customers.

2. next, a strong and empty ideological education, and directly use language to ask customers to go out. If the boss hired such a shop guide, it would be unfortunate that he hired a silent killer. For a long time, the store's performance was unintentionally eliminated by such a killer. Frightening is that the killer still does not know his mistake, and this silent killer still exists in many terminal stores.