Successful Sales Case Experience Sharing

Two customers, the buyer valued a gray knitted sweater, and always touched other gray tone styles. But her friend said, "grey is too old. I think you look good in this pink."

After shopping, the shopping guide came and smiled. "You are good," the gray style of clothing gives people an impression, low profile and connotation. In psychology, the impression of grey is easy to get close to, trustworthy, and the workplace is also a popular color. This friend prefers pink. Yes, pink feels young and feels good, gentle and feminine, and is more suitable for wearing sweet and lively temperament, just like this friend. "

The two customers laughed. "You see, people say I belong to a sweet woman. You belong to a professional woman type. Yes, we are very different," the customer's friend said with a smile.

In this way, shopping guide relaxed through the psychological description of colors, distinguishing two customers' different dress values, and laid a good foundation for helping customers choose the style they like, and her friends no longer have subjective influence on her style choice. Because they have accepted two people's different preferences.

If you want to do a good job in joint sales, the most beautiful feeling is the sales of the beauty accessories.

No era like today, consumers pay so much attention to the overall collocation. Clothing sales is one of the most effective ways to promote joint sales. Each customer buys a dress and buys a way of dressing, selling the dress to the customer rather than selling a piece of clothing.

The matching sale method is aimed at different age groups of consumers, advocating different collocation ideas and sales guidance. For the mature age consumers, there is a method of loading and selling, which focuses on the diversified and multi angle needs of the customers, and provides the guidance of accessories to facilitate sales and joint purchases. The collocation marketing method is aimed at the young fashion consumers, and pays attention to guiding the beauty of the shape and innovation to promote the sales concept of single or whole shape combination.

　　 Shopping guide When customers try out every style, they will interact with customers. "Hello, you can try on this suit with a small coat + short pants, or short skirts and socks, if you can match some necklaces and scarves, it will be better. It's a basic style for casual fashion."

　　 customer After trying second pieces...

"The layout rules of this interior pattern can be mixed up for work wear, and the way of collocation can also be overlapped, and it can be simply matched with two parts. If we want to highlight the fashion and richness, we can make use of the flying side of the hem to change more collocations, that is, you can mix the ordinary knitted sweater, rough jeans, exaggerated feminine shoes and other styles, and the effect will be very good."

　　 customer In the process of trying to wear, listening to guide shopping explanation, although the shopping guide did not urge to buy, but because the customer knew some collocation knowledge, in the heart has already decided the feeling which oneself wants, then starts the guide to purchase inquired about one of the styles price.

The sale of accessories is a way of selling and promoting sales and sales through the way of recommending clothing matching. It is not related to the single fabric, color, pattern, and style. It is highly regarded by customers as the way of dressing and overall dressing. Therefore, the sale of accessories is also a way to break the rules of selling and selling unsalable goods.