Fast Fashion Line Develops Unimpeding Offline Process, UNIQLO Adds Nearly 60 Stores

In the context of local clothing brands postponed shop or even shut down one after another, the international fast fashion brand speeds up its development in the Chinese market.

On the eve of this year's "double 11" war, H&M,

The sister brand of UNIQLO has accelerated the "enclosure movement" in the Chinese electricity supplier market.

H&M 4 stores in Guangdong open together

In November 30th, the world famous fashion retailing giant H&M (Hennes & Mauritz) opened the Guangzhou World Plaza store.

The store is located in the prosperous section of the East Ring Road, covering an area of more than 2000 square meters. The three floor shopping space provides women's clothing, men's wear and children's clothing products to the public in Guangzhou.

Reporters learned that in order to celebrate the opening of the New World Plaza in Guangzhou, H&M launched a limited time offer for the opening of the box office. On the same day, the women's jacket was designated to be 39.90 yuan, and the men's jacket was 49.90 yuan.

The first 100 customers can get a promotional card worth 50 yuan.

On the day of its opening, H&M fans lined up at the front door of the shop early in the morning.

Reporters learned from the H&M responsible person, the same period opened in Guangzhou, not only Guangzhou good World Square shop, and Guangzhou oriental treasure Thai Shopping Plaza Shop, as of now, the number of H&M stores in Guangzhou has reached 9.

The official also told reporters that on November 30th, another Zhuhai Yangming Plaza store, Dongguan Yitian holiday shop and Nantong yuan Rong shopping center shop opened, that is to say, H&M has 5 stores in the Chinese market the same day, of which 4 stores focus on Guangdong market.

According to the responsible person, since its first visit to Guangzhou in 2010, H&M has established its fashion status in the minds of consumers in Guangzhou, and will continue to strengthen its strong expansion in China's first tier cities, leading the forefront of fashion shopping experience with superior geographical location, attractive price and excellent quality.

Up to now, H&M has opened 33 stores in Guangdong.

Reporters learned that, as early as January this year, when H&M entered the western city of Guangzhou, Magnus Olsson, general manager of H&M Greater China and Southeast Asia, told the outside world that since the entry into China in 2007, H&M has developed rapidly. Guangzhou's Xicheng store is the seventh store opened by H&M in Guangzhou.

So far, all the stores in Guangdong have broken through 23 and become the largest provincial market of H&M in China.

After 11 months, the number of H&M stores in Guangdong jumped to 33, far exceeding Shanghai (20) and Beijing (22).

Compared to the high profile of H&M, the physical distribution of Japanese fashion brand UNIQLO is slightly lower.

As early as March this year, UNIQLO opened its largest and newest flagship store in Southern China in Guangzhou.

At that time, Pan Ning, senior executive vice president of global marketing group and UNIQLO CEO of Greater China CEO, told reporters that UNIQLO had more than 260 stores in more than 50 cities nationwide since it formally entered the Chinese market.

He also revealed that UNIQLO will open 80-100 new stores in Greater China every year, and Southern China, central China and southwest China will be the key areas for future development of UNIQLO.

There will be three to 40% new stores coming from Guangdong this year.

He also said that the future opening of shops will focus on the layout of the two or three line market.

Later, in addition to its opening of the largest new shop in Beijing at the end of August in Beijing, UNIQLO's opening shop news is not high in the industry.

However, not long ago, Pan Ning revealed the latest development of the company's opening shop in China not long ago in an exclusive interview with the twenty-first Century economic report. "2013 and 2014 each year, two stores have more than 80 stores in mainland China, and now there are more than 70 cities in China.

And in the 316 shops in mainland China, more than 100 shops are concentrated in four cities in the north and Guangzhou, and the future is sure to penetrate into two or three or even four tier cities.

Analysts have pointed out that, from the 260 stores in March to today's 316 stores, it has increased by 56, and the pace of uniqo in the Chinese market is low but not slow.

It is also revealed that up to now, the number of stores accumulated by UNIQLO has accounted for 50 and 38 of Shanghai and Beijing respectively, accounting for 27.8% of the total number of stores in China.

Pan Ning also said that after announcing the two or three line strategy, the main battleground of UNIQLO will enter the base camp of Semir, Metersbonwe, GXG and so on. Next, "the development of the 234 line local cities will be more dynamic and futuristic. The consumption and consumption power between cities and towns will change very fast. There are still many opportunities for the company to try."