Interpretation Of How Big Run Hair Grows Counter Trend

According to Qi Xiaozhai, principal investigator of Shanghai business information center, there are two reasons for the sale of large stores: external shopping centers and online shopping have depressed the hypermarkets, especially those with no other commercial facilities. Young people prefer shopping centers and online stores. The main customers of shopping malls are up to 61.1% of the aging population, and the purchasing power is low, and the unit price of customers is declining.

Internally, the commodity structure of the hypermarket is seriously homogenized.

It is difficult for new products to enter the market and the suppliers to be eliminated. The development of their own brand goods is not enough, and the supplier system has remained unchanged for many years.

Competition between supermarkets is still a price war, which worsens the profits of hypermarkets.

In view of the first point, Da Yun FA quickened the layout of comprehensive hypermarkets and accelerated the process of shopping centers in hypermarkets.

According to the annual report, Gao Xin retail has identified and identified 162 locations for the establishment of comprehensive hypermarkets, of which 102 are under construction to ensure sufficient land reserves for extended use in the next three to 2016 years.

Once the address is selected, they will continue to operate.

So far, Da Yun FA has not closed a store on the mainland.

In terms of the number of visitors, the company has done two things.

This is the first to maintain popularity.

Secondly, through the display of goods, the design of mobile lines, marketing means to raise customer unit price.

Da Yun fat has been giving psychological hints to customers: clean.

In the big RH mart, the shopping guides in fresh areas are wearing masks or plastic protective covers; the cleaning staff tows the cleaning station at the supermarket door to let customers know that the big RFA is the cleanest; the store members of big RFA store have a piece of cloth in their pockets, and see where there is an unclean place with a hand rub.

At Da fat fat store,

We can also find many distinctive human services: the establishment of water dispensers for stores; and the free sale of RT Mart compared with similar supermarkets.

The number of shuttle buses is also the largest; at the service desk, there are beautifully printed bus cards with large RT bus lines on them.

For the second point,

Gradually reducing suppliers, increasing the proportion of direct purchase, especially for fruits, vegetables and North and South goods, on the one hand, quality and price concessions, on the other hand, to avoid internal friction.

At the same time, big RFA also has customized consumer products, such as Disney licensed own brand products.

Of course, like bailing, things are done by people. The most important secret weapon of Da Rand is its employees.

Huang Mingduan, chairman of Da Yun FA China area, said: "for employees, they set goals, and the two is to use performance appraisal and incentive system to conduct target management.

In the big fat run, they are doing business competitions at any time and anywhere, using the competition to motivate their enterprising spirit; as long as the employees and collectives who make a little achievement will be praised by their superiors, Huang Mingduan's pet phrase is: "employees are encouraged, not scolded."

In order to retain the core employees, drrh carries out a nationwide shareholding within the company. As long as it has 6 months' formal entry, it can calculate the shareholding amount according to the annual salary of about 10%.

At present, the staff share of Da Yun FA is more than 9%, and will increase to about 16% in the future.

The most experienced shop manager of Da RFA sends the team to form a team, which is led by a very experienced director and team leader to work together to open a new store. This ensures that the operation of the new store is at a very high level at the very beginning.