Underwear Store: Let Shopping Guide Live!

A good shopping guide doesn't give customers professional knowledge. From the point of view of her sales skills and the whole atmosphere of sales, she can also give customers the enjoyment of shopping.

Some time ago, we talked with some agents. We all think that the large underwear shopping guide at this stage is still at an immature stage.

Some large underwear shopping guides only serve as salesmen.

For sale goods, they are not very familiar with themselves, how to recommend to customers; whether customers choose, whether to buy, also by the customer to choose; guide shopping in the entire sales link is passive.

In this way, shopping guide does not play its due role, and it can not play a role in promoting sales volume.

Then, how to strengthen the learning and enhance the sales skills of the large underwear salesmen? I believe that we can learn the bra shopping guide, and graft the bra shopping experience to the large underwear industry, which will stimulate the sales of the large lingerie terminal stores to a certain extent.

A good shopping atmosphere can not only provide customers with reference to clothing, but also bring enjoyment to shopping.

The atmosphere of terminal stores is divided into hardware and software.

Hardware includes shop decoration style, display of goods, hanging of image pictures, etc., which can not be changed as shopping guide.

And software, such as the way to receive customers, sales skills, etc., through the guidance of training, strengthen their own experience, to bring intuitive feelings to customers.

In the training of bra sales, some enterprises stipulate how to laugh and how to greet each customer who enters the shop. When a customer enters a store, he asks for a shopping guide to smile and say hello, and when the customer enters the store, it is several meters away to accompany customers.

This is the skill, because if it is too warm, sometimes customers will not know what to do; if it is too indifferent, it will give customers a sense of exclusion.

Therefore, in the reception of master degree, it is necessary to let customers feel your enthusiasm and not feel unnatural.

Just imagine, if you don't know about the products, how to recommend suitable products to customers.

Therefore, the mastery of professional knowledge is the prerequisite for successful sales.

A shopping guide is not able to grasp the process flow of each product, but some important commodities should not only understand its fabric, size, color, product wearing characteristics, but also understand its technological process.

These are all essential. Only when you have a thorough understanding of the characteristics of the product can you know what kind of consumer body is and what kind of underwear it is suitable for.

In the underwear industry, especially bra, many women do not know much about their bra wear knowledge. If they are guided to wear their underwear for upper body effect, they may become potential long-term customers. They will spend many times, so that the sales of storefronts can be promoted by the attention of a large number of loyal customers.

Sales is a university question. The guide should use his knowledge and experience to prove its superiority from the aspects of merchandise type, quality, characteristics, performance and matching mode, and actively recommend to customers, so as to encourage customers to buy.

To achieve these two points, first of all, the guide must understand the commodity, and second, understand the customer's consumption demand.

Some customers need guidance to guide shopping. When she lacks knowledge of underwear, she needs to guide them to instilling relevant knowledge and guide them to the right way to choose and dress their underwear. While some customers have formed their own wearing characteristics, shopping guides should be recommended in the product range of customers' needs.

In sales, facing all kinds of customers, shopping guide should be patient, persistent and confident, and always smile. This is the premise of good service quality.

Because in the entire sales process, shopping guides not only sell goods themselves, but also service, knowledge and brand.

In the sales process, accurate question and active listening are the two golden rules for successful sales. Proper questioning can enable potential customers to say everything you want to know, combine strong questioning with effective listening skills, and you can find facts and needs, and make clear responses to prompt customers to make decisions.