The First Weekend Of December Will Welcome The Year-End Promotion Of Tianjin'S Retail Consumer Market.

The first weekend of December will usher in the year-end sales promotion of the city's retail consumption market. When the reporters interviewed the large department stores and shopping centers of the core business bustling areas such as Binjiang Road and Nanjing road in Heping District, they knew that the lowest discount was eighty percent off, including seasonal winter clothing, gold jewelry and cosmetics.

"From today on, our anniversary will start in full swing."

This morning, the person in charge of Xintiandi Plaza told reporters, "as an annual large-scale sales promotion, due to the wide range of preferential treatment and wide range of brand categories, the anniversary of friendship Xintiandi has become a landmark brand in the department store industry for nine years."

In the interview, the reporter learned that the sales promotion started now is rather impressive.

"Huang Bojin jewelry is reduced from 50 to 66 yuan per gram, big brands such as Zhou Dafu, Zhou Shengsheng, Jin Zhi and so on return 30 yuan cash coupon per gram, and there is a minimum seventy percent off discount in the famous diamond and color treasure tour."

An interview with the head of friendship Xintiandi revealed that "sales promotion of gold jewelry and jewelry is rare in the whole city, and most brands have opened a new low price this time."

At the same time, the profit margin of seasonal winter clothing and cosmetics in this wave of sales promotion is also very prominent.

Reporters rushed to the store last night to "camp", the relevant category responsible person told reporters: "only Lies Dan, 1000 degrees, Saturday and other famous shoes bag and Nike, Adidas and so on.

For example, the overall promotional efforts are close to half off, while attachment.

And many brands of women's clothing, including La Natsu Bell and Igor, have also hit a new high.

"Today, I saw a lot of restaurants and shopping malls when I was shopping.

"The signs!" Ms. Zhao told reporters yesterday afternoon when he was shopping in Binjiang Road. "I have had an appointment with my friends for the weekend. Shopping and food must be very enjoyable!"

It is understood that, in addition to friendship, the new shopping centres and fashion department stores, including Hang Lung Plaza, Yi Dan Dan department store and mileo shopping mall in Binjiang Road and Nanjing Road commercial areas, are also promoted to the end of the year, and many shopping malls and fashion restaurants, fast food restaurants and coffee desserts are jointly promoted to bring a full range of preferential consumption experience to the public.

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Although such a description is often seen in the Gap strategy, "China has become an important part of the Gap group's growth strategy," but compared to other fashion brands, its time to enter China has been slowed down.

Gap, which was born in San Francisco in 1969, has occupied the US leisure wear brand market in the shortest time, and has achieved the greatest expansion.

Pop queen Madonna and middle-class idol Sarah Jessica Parke have endorsed him, and Lewinsky's famous blue skirt also comes from Gap.

"Just like UNIQLO's fleece products are popular in Japan, Gap's classic sweater is popular in the United States, and can even be said to be one hand."

Those familiar with Gap said.

Gap was once one of the biggest clothing brands in the world, and even became the successful representative of clothing parity.

But by 2007, "Gap, Old Navy and Banana Republic" had not been properly handled due to the problem of mutual positioning, making the brand positioning very vague.

Coupled with some of the more impacting styles of some European brands, the Gap market is beginning to be affected.

Thus, in the first quarter of 2008, Gap group's revenue was first overtaken by the Spanish fast fashion brand ZARA parent Inditex group.

After that, Gap began to shift its focus to overseas markets.

In October 17, 2008, the Gap group announced changes in its market strategy.

"In the future, we will shift the focus of the work of Gap and Banana Republic brand to the expansion of overseas businesses, and in addition, we will also focus on the operation of the network."

In the Asian market, Gap chose to enter Korea and Japan first.

Although Gap has many products that are "made in China", and "about 2005-2006 years ago, there were Gap counters in some shopping malls in China, but they were all sold in the form of franchising. The place was very small, and it didn't take long to close."

The foregoing said.

Public information shows that in order to find new international business opportunities to ease the downturn in the domestic market, Gap plans to open its own stores in China in 2009.

Glenn Murphy once told investors that he wanted to open a shop in China because he found in Beijing and Shanghai that there were European H&M and ZARA, Japan's UNIQLO (Uniqlo), but there was no clothing brand in the United States.

But it wasn't until Gap opened stores in Beijing and Shanghai in 2010 that its retail business really entered China.

At that time, in the clothing market of the first tier cities, ZARA entered China in 2006, and H&M, which entered in 2007, has begun to show its strength, and set off the first wave of fashion craze in China.