Taobao Adds New Features To See Beautiful Clothes And Take A Photo To Buy.

In general, if you want to shop at Taobao or Tmall, you usually choose keywords to find.

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Now, Taobao mobile is trying to help you find the products you want in a completely new way.

In the wireless Department of Ali, a team of search algorithms, data mining and Taobao mobile products team is promoting a photo search project - "photo buying".

Through it, you can take the costumes of the TV girl, the street person and the shop below, and take pictures to buy Taobao mobile phone.

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At the beginning of this year, the photo purchase is only a beta version, hidden in the three level page feature service of Taobao mobile, and with the product approaching maturity, photo buying has entered the scanning page in November, and has become a parallel entry with scanning code.

As the name suggests, photography takes pictures to search for pictures.

When you open Taobao mobile phone and click the sweep on the upper left corner, there will be two options: scan code and photo purchase.

If you choose the latter, you will be able to take pictures and upload. The system will automatically circle the main body of clothes. The background will match the photo information and the merchandise store, showing the same commodity search results.

In Nantian, director of wireless technology, Ali, many times, for consumers, when they see a piece of clothing, it is difficult to use precise words to describe the image characteristics of "wave point" and "stripes".

However, if the picture is taken, search through the image will be able to find the goods in the mass library.

Such a scenario also brings new shopping experience to users.

For each photo, Taobao mobile will tag hundreds of labels based on price, style and so on to improve the accuracy of search results.

Competitors in the photo area, such as Baidu and Tencent, photographed and bought product manager Yao told PingWest that Alibaba platform Shanghai volume data is the biggest advantage.

These data have labels of various dimensions, such as brand, material, style and price.

In November, it officially launched the photo purchase function. In Yao's view, this has great relationship with the maturity of team algorithm and other technologies. At the same time, the popularity of mobile intelligent devices is also an important factor. Taobao Mobile's daily life has reached 80 million.

He thinks that there will be two kinds of search methods in the future, one is text and voice search, the other is image search.

The latter is just beginning, and photo buying needs to seize this opportunity.

At present, the scope of image search is limited to women's clothing and bags.

By next year, we will also open up various categories of men's clothing, shoes and hats, home decoration and accessories.

More user use, photo buying

It is possible to correct the algorithm and procedure of photo purchase.

According to the random test at the double 12 activity site, 2 of the 5 women's wear found the same paragraph, and the other three items had a similar rate of 90% above the product.

Photo purchase can give very accurate feedback to the recognition of color, pattern and style.

For photo shopping, precise search is only the first step.

Based on the recommendation of commodity details, finding the same or similar goods is an important business direction.

"When consumers search for this dress, they may just like the color, color or details of the dress," Nan Tian said. "What we need to do is to recommend more products with similar details based on the consumer's image search, so that she can finally find the finished product."

Based on the technology of photo purchasing, mobile Taobao launched the "patting up".

After uploading a woman's dress with a mobile phone, Taobao Tatsu can recommend the matching of clothing, shoes and hats.

In order to inspire users to use this function, Alibaba played a star card. After uploading photos and completing one-stop shopping, they had the chance to date Lee Min Ho, a Korean star, on the day of double 12.

According to the data given by Taobao, 3 million Taobao users have participated in the auction.