The Demand For The Down Jacket Is Increasing In The Northern Hemisphere.
Down garments
It is light, soft, warm and easy to care. It can be used as a winter coat and a special clothing for outdoor ice and snow sports such as skiing. It is popular among consumers and countries in the world.
Clothing products
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Usually, when the outdoor temperature reaches or below 7 degrees Celsius, people can wear down garments.
Keep out the cold
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Therefore, the wearing time of down garments can start from late autumn, and throughout the winter, until early spring of next year.
According to the relevant information online, the popularity of the world's down products is showing an upward trend.
The countries and regions with high penetration rate are Japan 70%, the United States 45%, Canada, Britain, France, Italy all 35%, Nordic and Eastern Europe are 30%, and the demand for Down garments in these countries and regions is increasing.
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According to reports, Russia's "SportMaster" Group expects that the Russian market will remain stagnant for a long time, so it hopes to be placed in the Chinese market.
It is reported that the group owns SportMaster sporting goods store and Austen clothing store, O'Stin.
According to Nicola Jussi Kiefer, manager of the real estate department of the group, the company sharply reduced its expansion plan in 2014 and 2015.
The company opened about 55 sporting goods stores and some 100 Austen clothing stores in 2014, and the initial plan is 2 times that figure.
He said the plan in 2015 was more cautious: no more than 30 sporting goods stores and no more than 50 Austen clothing stores.
It is reported that at present, the company has not chosen a location for the new store, and it is expected that the situation will deteriorate in the future.
At the same time, the company has a plan to open up the Chinese market.
The group opened its first branch store in China in March 2014: at present, there are 10 master shops and 20 Austen clothing stores in China.
The company believes that the coming 2015 will be a testing period.
Jussi Kiefer said: "our task is to accurately test the market, so that goods can adapt to the market, so the current paction volume is very low."
He continued: "if we successfully pass the test period, we will have more stores in China in five years than in Russia."
He also said the competition in the local market was fierce, but the form of "sports master" was not yet available in China.
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