• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Domestic Brands Get Together And Customize Business. There Is A Gap Between Domestic And International Customization Level.

    2014/12/11 20:28:00 22

    BrandClothing CustomizationAdvanced Clothing

    However, due to the current domestic

    Apparel advanced customization

    The market is still in the initial stage of development, and the shortage of talents has led to the imperfect industrial chain. There are such problems as poor consumption experience, incomplete realization of individual needs of consumers, and the lack of conceptual design.

      

     

     

    mainland

    brand

    Clustering and presumptive business

    Under the influence of "closing shop tide", many local clothing brands realize that large-scale garments can no longer satisfy people's growing demand for personalized consumption, so they have launched advanced customization business.

    Recently, YOUNGOR's main high-end custom brand MAYOR signed a strategic cooperation agreement with the world-renowned fabric supplier LANIFICIO F.LLI CERRUTIDAL1881, which further enhanced the position of MAYOR brand in the field of apparel advanced customization.

    In addition, Henry brand, a brand of the top clothing of the British royal family, will carry out all-round cooperation in the fields of technology, technology and culture, bringing the advanced custom business to a whole new height. The first full category clothing store set up by the national wedding bird (002154, stock bar) in the country has been stationed in Tonghua, Jilin, and is officially facing the market for customized business. The seven wolves (002029, stock bar) has been officially stationed in the terminal stores of the "Mingshi Tang", and the 002485 brand has also launched its own advanced custom brand "poeannho".

     

    at home and abroad

    Brand customization

    Great difference in standard

    Although the number of brands that provide advanced customization business in China is increasing, compared with the advanced customization business of foreign clothing brands, the strength is still insufficient.

    "I have tried to customize the clothing of domestic brands, although the price is much lower than the customized brands abroad, but the overall feeling is obviously different from foreign brands."

    Liu Tao, who works in IT, said that after comparing the styles of custom-made clothes at home and abroad, he found that the domestic custom clothes only stay at the level of conveying the concept to consumers, and can not really meet the individual needs of consumers.

    Liu Tao believes that this is caused by the lack of professional talents, and this problem has become the soft rib of the domestic garment customization industry.

    Liu Tao gave an example to reporters. Taking custom tailored suit as an example, the designer of foreign clothing brand will collect data on the size of movement, standing size, walking width and habitual posture before designing, while most domestic designers simply measure basic data such as sleeve length, trousers length and chest girth for consumers.

    In addition, in terms of measurement, foreign clothing brands are usually manually measured by the craftsmen, while some of the domestic clothing brands are measured with 3D anthropometric instruments. The latter is more efficient, but because the machines perform uniform procedures, the measurement of detail data is not accurately measured manually.

    Liu Tao believes that using machine measurement results in the lack of personalized elements in clothing.

    "No matter which brand of custom made clothing is measured by machine, the clothes produced will be the same, and it can't be customized."

    In addition, there are differences between domestic custom clothing brands in understanding consumer demand.

    Liu Tao told reporters that when he made clothes for foreign brands, designers often asked questions about personality, such as age, occupation, use occasions, colors, fabrics, buttons, patterns and so on, and even found some photos to let consumers see the effect. Finally, they made design proposals and made suggestions.

    Domestic designers will only raise some basic questions about demand and use occasions, and will not offer too many suggestions for consumers.

    "In designing clothing, I'm afraid most of the consumers are laymen, so the demand they put forward sometimes may not be suitable for themselves. If designers do not make suggestions from a professional point of view, then custom-made clothes may affect the effect."

    According to Liu Tao, insufficient supply of accessories also affected the standard of domestic custom made garments.

    "I will design exclusive LOGO for the second buttons of the left sleeve of the suit according to different occasions, and the domestic custom brand can not achieve this demand."

    Liu Tao said foreign clothing custom brands will be tailored to consumers' creative needs for buttons, but no manufacturers in China are willing to produce these unique buttons individually.

    The key to reserve professional talents

    At present, the domestic garment industry does not have a very clear concept of advanced customization.

    Xiao Wenling, Professor of the Department of dyeing and clothing design and design at Academy of Fine Arts, Tsinghua University, said that the advanced customization is based on the needs of consumers, through personalized tailoring, design and hand sewing, forming a unique, completely satisfied consumer clothing.

    Such clothing is characterized by luxury, niche, personalization, high cost, exquisite fabric and detailed attention.

    Nowadays, there are two custom-made custom-made garments in China: one is uniform clothing for enterprises and institutions, and the other is the personalized service provided by consumers in some short time.

    To be more precise, this is a non standardized mass production mode.

    "Non standardized mass production mode, although it can be opened with the help of capital strength, has brought popularity and sales volume to the brand, but this is not the true concept of advanced clothing customization.

    Advanced customized products should give consumers a sense of "one coat is hard to find".

    In fashion industry investor Shang Xinyu, the test of clothing advanced customization is the ability of designers and craftsmen to accurately grasp the needs of consumers on the basis of deep understanding of brands. Only in this way can the win-win situation be achieved between brand businessmen and consumers.

    Shang Xinyu further pointed out that although China's apparel advanced customization industry is moving towards luxury goods, it has a certain gap with the international brands in terms of brand awareness, degree of internationalization and specialization.

    Therefore, in order to truly integrate with the international market, we must pay attention to the reserve of professional talents so as to maintain the strength of further development.

    • Related reading

    The Price Of Fur Has Been Cut Off. Who Is Wielding A Knife?

    News Republic
    |
    2014/12/11 15:25:00
    33

    Taobao Adds New Features To See Beautiful Clothes And Take A Photo To Buy.

    News Republic
    |
    2014/12/11 11:47:00
    77

    Trousers Industry Specialized Committee Will Become A New Attempt To Set Up Electricity Supplier

    News Republic
    |
    2014/12/10 14:38:00
    20

    New Trend Of Fashion Customization Rising Consumer To Customize On Demand

    News Republic
    |
    2014/12/10 14:18:00
    31

    There Is Not Only A Little Bit Of Local Custom Customization.

    News Republic
    |
    2014/12/10 12:24:00
    33
    Read the next article

    The Clothing Market Has Encountered Difficulties, And The Price Of Fur Has Also Suffered.

    Fur always used to give people the luxury of "tall", but after several years of crazy rise, fur market has encountered "cooling" this winter, especially the mink garment market, but also encountered severe cold. Although the prices of mink garments vary greatly according to the quality, style and brand, the overall price reduction is obvious.

    主站蜘蛛池模板: 高清午夜看片a福利在线观看琪琪 高清国产av一区二区三区 | 边吃奶边摸下我好爽视频免费| 皇后羞辱打开双腿调教h孕| 最近免费中文字幕mv在线电影| 好男人影视在线WWW官网| 尤物网站在线播放| 国产成人无码A区在线观看导航| 人碰人碰人成人免费视频| 久久伊人色综合| 久久4k岛国高清一区二区| 69视频免费看| 精品国产香蕉伊思人在线又爽又黄 | 啊啊啊好爽在线观看| 五月天久久婷婷| 97视频免费观看2区| 美国大片免费收看| 日本漂亮继坶中文字幕| 国产精品日本一区二区在线播放| 十六以下岁女子毛片免费| 久久久亚洲欧洲日产国码二区| caoporn地址| 特级aaaaaaaaa毛片免费视频| 成年人的免费视频| 国产人成视频在线观看| 亚洲中文字幕在线第六区| Av鲁丝一区鲁丝二区鲁丝三区| 老子影院午夜伦不卡手机| 日韩中文字幕在线| 国产欧美亚洲专区第一页| 亚洲日韩在线观看免费视频| xxxx日本视频| 翁熄性放纵交换高清视频| 日产精品卡2卡三卡乱码网址 | 99久9在线|免费| 男人的天堂色偷偷| 好男人在线社区| 亚洲欧美自拍明星换脸| a级片在线观看视频| 男女拍拍拍免费视频网站| 国内精品九九久久久精品| 人妻少妇精品中文字幕av蜜桃|