The Methods And Skills Of Opening Brand Women'S Clothing Store
1. pursue commodity Charm
The relevant people believe that nowadays consumers like "vulgar, big, satisfied" products. The same commodity has much more function and better effect than price and nature.
2., maintain the charm of stores.
In front of the brand women's shop, the entrepreneur will make a plan for the store, and try to show the most attractive appearance.
After opening a shop, you can't take this lightly. You must always keep the store's novelty and uniqueness so that your brand store will always catch the customers' attention.
3. regular hosting
Promotion
Promotion is often the most direct and effective way to improve performance, especially when it seems to be booming and consumption is declining.
4. increase
Service Charm
The charm of stores and products has been enhanced, and the charm of service has been enhanced. That is, employees should make guests feel that everyone in the shop is friendly.
It is suggested that a brand women's clothing store should decide the way of promotion according to the performance of the store, so that it can be effective.
For example, there are different ways of promoting sales in the form of planned purchase and impulse buying.
5. how to retain
staff
Heart
The good and bad stability of employees has a great impact on a shop, especially in the early stage of entrepreneurship. In the later stage of entrepreneurship, employees may be dug up. Therefore, how to grasp the hearts of employees is a compulsory course for small employers.
Some employees are not very concerned about how much money they are getting, but about whether they grow or not. If the boss is busy making money and neglecting employees, the mental strength of employees will be greatly reduced.
If you want to retain the staff's heart, of course, you have to motivate the staff. If the boss speaks in a word, "today's hard work, you should take good care of your body and don't work too hard", so that your employees can work harder.
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First, sell the sheep's head and sell the dog meat: like beauty and refinement is the nature of all women.
If the shop location is not in the busy fashion street, people who pass by do not have the need to buy clothes, then the shop's clothing arrangement is the first element. The door can be hung with exaggerated unique collocation with the most eye-catching costumes, the purpose is to attract people to see.
A pretty cheap price tag next to a beautiful dress doesn't frighten many people who want to be popular.
Brand breaking code, shopping mall monopoly withdrawal, and so on can also wake up.
Two, the foil method: no matter the psychological feeling of price or beauty, it is obtained after comparison.
Therefore, we should compare and sell the main garments.
When customers pick clothes for sale, the higher priced clothing next to them should be sold to compare themselves.
To sell real silk clothes, tell the customer how to tell the real silk with the false silk, which is completely different from the feeling after wearing.
Even if the price is higher, people are willing to spend more money on it.
A room is colourful, and people pick their eyes. That plain plain is the easiest way to play.
Three, the general shop ladies wear monopoly on women's wear, children's wear men's clothing are separated.
But customers who buy cheap good things are all women. Their husbands and children's parents' clothes are usually bought by them.
So most of the clothes in the shop are women's clothing, but they can also bring some children with men's clothes and old people.
Women's interest will turn all the clothes over, and suddenly a couple of men who suddenly appear will be tempted by her. Low prices can stimulate demand.
The elderly's clothing choices are comfortable and good, and the heart of filial piety will be aroused.
Four, a large number of low-priced goods can bring popularity. Chinese people love to follow suit. Most people can't make up their minds. There are one or two natural leaders in a group.
Their words are especially influential.
Therefore, we should stimulate their speeches more often. Once they are enthusiastic and commenting on the real brand, people who know the price reasonably will make the people around us speed up their judgement.
For such customers, if they do not see the water in the mountains, they can bring a lot of customers to you, and they will also help you sell a lot.
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