"Double Two" Promotion O2O Industry Usher In The Outbreak Period

With Taobao, "

The O2O industry was completely detonated this year.

Today, shop No. 1 and suning.com are also involved in the "panic rush" campaign.

Jingdong's pat Network also announced that during the "Twelfth 100 million year" period, the pat Network will officially access WeChat card packages and distribute more than $20 million to the netizens through this platform.

All of these businesses have launched a large number of local life services.

Huang Yuanpu, a senior O2O analyst, said in an interview with the daily economic news reporter that the market of O2O is far more hot than imagined, and is in rapid development.

"There are many start-ups in every subdivision, which have been valued for a long time.

In 2011, with the development of the electricity supplier, the vertical electricity supplier did not survive much after another round of storms.

Next, there will be a large number of O2O enterprises in the vertical field.

After 10 years of golden age, C2C has developed mature markets and consumers. With the development of mobile Internet, the C2C market also has an inflection point.

After the pformation of Taobao's electronic business platform, the pat Network is the first to bear the brunt.

Reporters learned from Jingdong group's pat Network that during the Christmas promotion season at the end of the year, the pat Network will officially access WeChat card packages, and will distribute hundreds of millions of generic red packets to netizens through this platform.

This is also the pat Network following the "double eleven" launch of WeChat friends to buy products between the "cheap" after the WeChat combined with innovative mobile e-commerce game.

It is reported that WeChat card package can help users put coupons, membership cards, air tickets, movie tickets and so on into the card pack, after collection and classification management.

The relevant person in charge of the pat Network said that by accessing WeChat card package, not only can help consumers manage the pat platform coupons, but also use the card package as an entry, so that consumers can find a patting micro shop for the micro shop diversion, and form a closed loop experience of consumption.

It is reported that in August 8th of this year, Jingdong opened a mobile QQ first class shopping portal, forming a mobile terminal layout of WeChat, mobile QQ and mobile client.

The patting network has developed a key function to connect the seller's PC shop and WeChat store.

In addition, the pat Network will open up a joint login system with Jingdong mall, and users will search for long tail products if they do not produce results, they will show the products of Pat net.

This architecture is no different from the combination of Tmall and Taobao.

Cloud Figure CEO, An Shihui, co-founder of Ruijin Lin group, told reporters in the daily economic news that from a series of initiatives of the pat Network, we can see that the emphasis of Tencent and Jingdong on mobile terminals is actually a new choice.

"At the PC end, the pat net does not have the ability to compete positively with Taobao.

Therefore, in the Tencent investment Jingdong opportunity, it chose to start from the mobile terminal, you can take a road of attack.

According to Analysys International data, in 2013, the market share of the pat Network in the C2C electricity supplier domain was 4.5%, ranking second, and Taobao's share was 94.2%, ranking first.

According to the monitoring data of China Electronic Commerce Research Center, C2C accounts for 90% of the early development of e-commerce in China. In recent years, due to the rapid development of B2C, the proportion of C2C has dropped to 60%~70%.

Based on the above data, Huang Yuan Pu analyzed that the traditional electricity supplier's form can be described as "nothing beneath the big trees", but the O2O field must be "a hundred flowers bloom".

At present, suning.com has acquired its closed loop in the field of O2O after buying full net.

Since the beginning of 2014, the network has been acquired and integrated into Suning life service division, which is responsible for sunning's life in all fields.

In addition, Suning wants to extend the O2O model to local life segments.

Suning stakeholders confirmed to reporters that Suning's travel platform came out before the end of the year and opened up tourist experience stores in Suning's physical stores.

This will also be Suning's first O2O vertical practice in the tourism industry.

In addition to the traditional large business platform began to focus on the layout of mobile e-commerce and O2O, and also includes 58 cities, Ganji network, and other local life information website also joined.

In fact, the big platforms coveted everything except offline life services and the car market.

A few days ago, Ganji held a second-hand car O2O trading platform "go to the market good car" on-line conference.

Yang Hao Chung, the company's CEO, announced that while maintaining the category of information platform, recruitment, real estate, automobile and life services business grew rapidly, Ganji will focus its efforts on the O2O market next year and plan to invest $100 million.

This means that the O2O strategy of Ganji network has been gradually put into the stage of large-scale strategic capital input.

Next year, the overall strategy of Ganji network is low frequency polymerization on the market platform. High frequency applications focus on the field of used cars and automotive aftermarket.

In addition, Ganji network will adopt an open platform strategy to participate in supporting some O2O venture projects by investing money, investing resources and investing experience.

However, "go to the market and good car" has not yet been truly recognized by users, and has encountered a strong enemy.

Alibaba formally launched the Taobao used car trading platform in December 8th. Users can sell and buy second-hand cars through Taobao platform.

Huang Ye, head of Taobao automotive platform, told reporters that as of now, Taobao's second-hand car services have been cooperated with famous car dealers including car cat, car easy shoot, big search car, car king, first car net and so on.

During the "Twelfth two year plan" period, users can enjoy the free door-to-door check and evaluation of car services, covering all other provinces and cities except Tibet.

Information shows that Alibaba group is laying the automotive industry.

Taobao motor has completed all categories of vehicle life cycle except for new car sales, including after-sales maintenance, supplies and modifications, O2O service installation, second-hand car sales and so on.

Tmall's new car business, cloud OS smart car and vehicle networking business are also preparing for development.

Business school software COO Li Zhiyin believes that from the perspective of the development of the electricity supplier industry, there are still great opportunities for the retail industry.

However, in the past, the sales of electronic commerce were concentrated in clothing, 3C, books and other fast moving products. Besides, there were still great growth opportunities in agricultural products customization, life services, automobile services, tourism and other industries.

"O2O industry must be differentiated into vertical development.

Classified information websites do not necessarily have the ability to provide consumers with enough good services, because they can not make their own lives.

No matter how many new troops in the O2O industry come in, Taobao still insists on a train of thought: "just do the platform, do not really participate in the business."

This is also the biggest difference between it and other websites.

For example, used car trading, perhaps Taobao will be more relaxed than other platforms.

Tian Zheng, vice president of Analysys business solutions, said that the second-hand car electricity supplier is an important development direction in the future, but it is still a very small service at present.

"Second-hand car electricity providers also need a few years of education users, and to achieve enough second-hand car ownership, only to have a mature market environment, in order to achieve full popularity."

Although the O2O services launched by Ganji and 58 cities have not yet been fully recognized by the market, Li Zhiyin believes that the user scale and cost control capability of large platforms is a competitive advantage that small companies can not match. However, the O2O market is still in the bonus stage.

"This industry is a blue ocean, but the subversion is not necessarily the existing platform mode.

It's very simple that only fresh blood and patterns can accomplish self renovation. "