Dior Will Enter The Men'S Wear Shop.

The Hongkong men's clothing store has a revival of wind, largely driven by the trend of shopping mall Landmark.

It is reported that this resurgence began a few years ago, and Landmark used its underground level as a dedicated men's wear area.

Brands such as Valentino, Kiehls and Joyce Beauty have been stationed in succession, and Dior will also be stationed in the men's clothing store in the near future.

On Pedder has an area of 1500 square feet in Landmark and is designed to resemble the modern Town Apartments.

Half of the shop space is used to display British brands such as Church''s, George Cleverley and Swaine Adeney.

The other half is like Gallery area, and also displays new brand, or fashion shop.

Group president Peter Harris said, "men need their own new discoveries.

They are looking for resonance and reciprocity with brand stores.

They want to know why a product is selected by a brand shop and how to match their seasonal clothing choices.

International brands have been trying to find the expansion of the Chinese market, especially the Italy brand, and also benefited from the resurgence of Hongkong men's clothing store.

Italy shoe brand Santoni has opened a new store in this city, and tie brand E Marinella also opened the first store in Landmark, and the Italy brand Isaia also sells men.

and

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"Hongkong, especially

It will be influenced by Europe, Asia and North America.

I think Hongkong people have less special brand awareness.

They pay more attention to personalization, excellent production and detail.

Harris said.

All in all, Chinese men are increasingly willing to invest in fashionable appearance clothing, especially the younger generation that is leading the fashion trend.

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The brand effect of Shenzhen fashion industry is emerging, and the ability of industrial competitiveness and value creation complement each other and promote each other.

"Peng Xinye, deputy director of Shenzhen economic and Trade Information Committee, pointed out that cultivating regional brands will help to strengthen the industrial value chain. With the help of service platforms and industry organizations, scientific positioning and systematic management of industrial development will enhance the agglomeration effect and enhance the visibility and reputation of the relevant business groups.

Peng Xinye suggested that Shenzhen should strengthen brand protection, and suggested that organizations, associations or other collective organizations should apply for registration of group trademarks to the industrial and commercial departments in order to protect regional brands.

"Next we plan to apply for a collective trademark of Shenzhen underwear."

Zhang Fengwei, Secretary General of Shenzhen underwear industry association, said that Shenzhen underwear is looking forward to taking the lead in Shenzhen fashion and heading for the world. In October this year, it launched the first national regional brand promotion tour of Shenzhen underwear and dance China. It strives to use 3 years to launch a brand storm in Shenzhen's underwear area in 15 cities, so that the association can play a role of "needle in line" in the fashion industry.

In 2003, Shenzhen selected large waves to plan and build a garment industry gathering base.

In 2011, the "big wave clothing base" has been upgraded to "big wave fashion creative city".

At present, the construction of big wave fashion creative city has begun to take shape. Huaxing and movie fashion enterprises have been put into operation in the big wave, and at the same time, a group of fashion and creative headquarters enterprises have been moved into the park.

"We hope that Shenzhen will become a great fashion show in the world."

Zhang Hongtao, Secretary General of Shenzhen garment industry association, has a great ambition. He hopes that the big wave clothing base is not only rooted in Longhua, but also rooted in Shenzhen and rooted in the soil of China to create the fashion that belongs to Shenzhen.

It is reported that the clothing industry in Shenzhen is currently planning "fashion street" and "Shenzhen Fashion Week" and other fashion industry activities.

"We are currently promoting the regional brand of Shenzhen watches and clocks in the world."

Zhu Shunhua, executive vice president and Secretary General of Shenzhen Watch Industry Association, said that at present, the Shenzhen watch industry is standing at the international level to formulate relevant industrial standards. In particular, a group of Shenzhen watch enterprises are involved in research and production related to wearable intelligence, and the future of Shenzhen watches and clocks is a combination of fashion and technology.

In marketing promotion and brand protection, Shenzhen timepieces will strive to achieve regional brand growth and brand growth.