The Secrets Of Clothing Aunt'S Word Of Mouth Marketing

Case story: I have known this aunt for five or six years. When I first graduated, I ordered a suit from her, and I found it was a good quality. Later I went back to make another set.

During this period, due to the relationship between the work, the company should unify the production of clothing, this time reminds the aunt again, think of her costumes with high cost performance and her good service reputation.

So, come again, pick the sample and talk about the price.

When I first entered the shop, my aunt recognized me, and smiled and shouted, "pretty boy, you're coming again!"

I can't imagine aunt still remember me! And she said to me, "come again!"

It surprised me and I was very kind.

With this familiarity, I opened the door directly to the mountain and told my aunt about my purpose. My aunt also gave me a very good price. I didn't even bother to talk with her about the price, write down the price and choose the style to make sure it was settled.

The aunt's shop is located near the school, almost doing the business of the students, so her clothing price is not very high, but the price is not high does not mean that her clothing quality is not good.

On the contrary, when I bought second suits, I visited a lot of stores, either the price was too high, or it was difficult to choose fit.

Unlike this aunt, this can be customized, but the price performance is pretty good.

I had a lot of talk with this aunt. She told me that a lot of jobs like me would come back and she would continue to make clothes.

Although she does the business of students, she is more familiar with the business of familiar customers.

This is true. On the second day I went, I immediately introduced a colleague to buy a suit from her. Because I was introduced by "I", the aunt gave a very favorable price, even lower than the student price, and sent a high-grade necktie! It made my colleague very open heart, and I was very happy. It seemed that I had done a good thing.

The whole paction process is very simple, almost all of which I am doing shopping guide, and my aunt helps to choose the style.

The introduction of "me" is far better than the aunt saying anything good! This is probably the highest level of word of mouth marketing: let customers help you sell!

Examples like this happen to many of the clothes aunts.

Although the aunt is doing small business, but in her small business, there is a big reason.

I summed up her five secret, which is worth learning.

One of the secrets of word of mouth marketing: provide cost-effective products.

If your product has no brand power, the first key element of your business is to provide products with high cost performance.

If your product has no brand and you can't provide a product with a good price performance, it is absolutely not good at word-of-mouth customers.

Like this auntie, her product has no brand and no luxurious shop, but her business is very good. This is related to the products that she offers very high cost performance. Why do some familiar customers prefer not to buy G2000, but also to make the right clothes for her to make it clear?

The secret of word of mouth marketing two: leave a good impression on new customers and make new customers satisfied once.

A good new customer means an increase in the number of old customers, so it is very important to make a good impression on new customers, or even to satisfy new customers once.

How can the new customer be satisfied? The aunt did this. First, he judged that the new customer was the best price and the price could not be high. Secondly, she could not reduce the price at any price. So she took the method of sending things. For example, the clothes I made for the first time were added some money to send a pair of trousers. For example, my colleague introduced a high-end necktie.

Don't neglect this little move.

All are greedy and cheap, especially if your product price is acceptable to him, if you give him a little benefit, he will be moved inside.

The secret of word of mouth marketing three: remember old customers! Remember: no matter whether you can accurately determine whether this person is your old customer, you must regard him as your regular customer. If you come again, you will draw closer distance between you and your customers. It will make the guests feel friendly with you and will make the next negotiation and paction much easier.

Later, I asked my aunt the question: "aunt, do you really remember when I came last?" the aunt thought, "I remember you were here, but I didn't know which day you came."

Is it last month? "

The secret of word of mouth marketing four: to give the old customers face, let the old customers have face! If they are new customers introduced by old customers, you must give them enough.

Face, because this single is too easy to deal with, we must listen to the requirements of the old customers, let the old customers have face, he will continuously introduce more customers to you.

Like the colleague I introduced to my aunt, I told her that it must be a little more affordable. My aunt was very refreshed: "since you are here, you must help!" so, I am xxx yuan cheaper than usual.

It's cheaper than the usual student price. I don't have the benefit of the general customers, because you introduced them. "Finally, my colleague asked for a tie, so I raised it with my aunt, and I could not imagine that the aunt was so refreshed." since you are so good to help me bring customers, it doesn't matter if you send this. I hope you can help me again next time.

We also do the business of familiar customers and do business for a long time! "It gives me the face of" I "this old customer, and also makes my colleagues happy to buy it!

Word of mouth

Tip five: professional, real, humble service.

This Auntie is very familiar with products and business. She will explain to us what styles and what are not suitable for us.

Instead of buying clothes in some exclusive stores, salesmen are good at speaking which is not necessarily suitable for us.

Aunt's responsible attitude is very reassuring for our customers. In the whole reception and introduction, they are very pragmatic. What kind of things they say, no exaggeration, and bad ones will not be recommended to us.

So we all like people who look real.

Just now, there was a twenty year old girl in the shop. She should be an apprentice. She was always slippery. She thought we didn't understand. Although we talked with her very much, it was very annoying.

Therefore, if you want to make your word-of-mouth work better, you must be professional. Secondly, you should always do well in service, and keep a pragmatic attitude in the process of reception and introduction.

I believe most consumers like this kind of you!