Shopping Malls Earn Eyeballs And Sales Of Electricity Business Church "Blood Group" Play O2O

Yesterday, the Wangfujing department store marketing manager told the Huaxi Metropolis Daily reporter: "on the basis of last year's promotional activities, we made early plans and made meticulous preparations and publicity work to increase the number of goods, so that consumers can buy them open. They also increased salesmen, better serve customers' needs, increased the cash register, and greatly reduced the time for payment queuing".

In recent years, Alibaba eleven, Jingdong 618 shop day and other electricity generation festivals are everywhere, and have created a consumer hot spot. Is Chengdu Wangfujing department store also inspired by this? For this reason, the tour manager denied that she said, "Wangfujing department store Beijing double an store has been engaged in promotional activities on the anniversary day, the effect is very good, we are actually learning them".

She thinks that the sales promotion methods of discount and coupons focused on one day are invented by traditional shopping centers. "We Discount merchandise Most of them are new products in the new season. Actually, the promotion of traditional shopping malls is more affordable.

However, in Alibaba's view, the next 50 percent off activities under the two Alipay line are not focused on the traditional shopping mall PK, but to popularize mobile payment. Wanning supermarket salesman told reporters that in order to save money, many consumers installed Alipay wallet at the scene of the payment to bind the bank card.

According to Alipay's ten years just announced a few days ago bill Now, the proportion of mobile payment in the whole country has reached 54%, while the proportion of mobile payment in Chengdu has reached 57%, which means that mobile payment has become the mainstream of online payment.

For the first time, the "shopping Carnival" under the line is also running in for businesses and Alipay.

　　 Alipay On the other hand, whether it's a network problem or a payment habit, it is quite similar to the first double eleven years ago 6 years ago. However, both businesses and consumers will quickly adapt and adjust. Alipay will also analyze the data of the activity in depth, providing better service experience for businesses and consumers.

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Double eleven and two dozen are no longer the patent of the electricity supplier. The reporter noted that recently, many traditional shopping centers in the country have been making festivals in various ways. Staff skills competition is held to attract consumers, shopping mall badges, playing "staff fashion show" in the store, some businesses are playing "flash" in the subway, some businesses are dating customers, and some businessmen invite ordinary consumers to speak with each other.

Creating festivals and celebrations, creating opportunities for customers to "change stars", attracting consumers' eyeballs, also reflects that businesses are beginning to notice changes in consumers, and begin to use the Internet's "all for user experience" thinking to do marketing.