Why Did Changsha Friend Gold Sell 40 Million Yuan In Two Months?

　　 The brand relies on the 40 years of friendship and brand.

" Friend gold "Ah, ah!" this is a dialogue among many Changsha people about "friend gold", which contains only the Changsha people's "password". The biggest advantage of friend gold is the brand influence and strong strength established by the "friendship group" for more than 40 years.

In recent years, the consumption of gold and jewelry has been strong. In 2013, the sales volume of China's gold, jewelry and jade exceeded 470 billion yuan, an increase of 15% over the same period last year, while the sales of jewellery and jade in Hunan increased by 40%. From 1 to July this year, consumption of gold, silver and jewellery in Changsha still created a new high.

"In the long run, gold and jewellery consumption still has enormous room." In the view of Hu Zijing, chairman of the group, gold jewelry is a "never-ending" industry. At the beginning of 2014, AA group invested more than 200 million yuan to set up Hunan friend Gold Jewelry Co., Ltd., to create a brand new "friend gold" brand. At the same time, it built the historical landmark building, the national product exhibition hall, which was built in 1932, to restore its original appearance and rebuild its interior business. The 9500 square meter museum of domestic products not only regenerated, but also became the national leading gold jewelry specialized retail store.

　　 major The same production line with domestic brands.

"Professional" is the guarantee of the gold brand of friend ya.

He Yingchun, a salesperson of the gold ring cabinet on the first floor, is receiving a foreign customer. The 90 girl has been selling gold ornaments for 3 years. Liu Lijian, general manager of friend gold, said that we have over 200 professional salesmen. Many of them are from well-known jewelry brands. Hands-on background 。

Besides selling, design is equally important. Friend gold has not only 3 full-time designers from the Central Academy of fine arts and China University of Geosciences, but also established long-term cooperation with Italy, Milan, Paris, Hongkong and the top professional design teams in China. In addition, the 12000 products of you gold are from the first class factories in China. "You gold" and many famous brands in China come from the same production line.

It is worth mentioning that friend gold also provides value-added services such as old exchange, private ordering, investment repurchase, professional cleaning, repair and lettering. The national and provincial monitoring centers also set up workstations on the spot. All gold and jewellery products were sold on the shelves after 100% spot checks and accepted by customers at any time.

　　 Mode self operated gold free labor allowance 30 yuan per gram.

Entering the first floor of the National Gallery, 2000 square meters "splendid": jewelry, investment bars, commemorative coins, ornaments... There are tens of thousands of brands only for self brand brands. The "self run + joint operation" mode is another feature of friend gold.

If gold is directly purchased from the Shanghai gold exchange, and the guarantee is true, the mode of self-reliance guarantees the price. Take thousands of gold as an example, the price of friend gold is 30 yuan per gram on average. "Friend gold has cut down many circulation links from production to sales terminals, and self operated gold mode has made room for consumers more." Chen Xinguo, executive vice president of the jewellery jade ornamental stone industry association, said.

In addition to self employment, friends of gold also hold hands, such as Zhou Dafu, Xie Ruilin, Ji Meng and other domestic jewelry brands, and take joint operations to complement each other. Diamonds, jadeite jade, color treasure, platinum and so on have everything.

We will adhere to the overall strategy of chain operation and regional strengthening, and adhere to the development strategy of Changsha based on Hunan and radiation.

After 82 years of baptism, the Museum of rebirth of Nirvana has lasted for a long time. Visiting every day, shoppers come in an endless stream. The display Gallery of national products is shining new breath of the times. "No gold jewelry is not sold until the Museum of domestic products" is being passed on by consumers in Hunan.