China's Apparel Industry Is In Line With The World

Last week, "three colors", "true feelings", "Ames", "clothing and beauty" and other well-known clothing enterprises in Hangzhou hit the top. Besides discussing how to develop Hangzhou women's clothing, they also made a happy decision to go next year. France Fashion Institute is a student. Why do they think about "recycling" when they are competing with each other, and why do they choose to study there?

All this may be due to a contract in France last month. On the Sino French fashion summit of Sino French diplomatic relations 50th anniversary, China (Hangzhou) textile and garment industry design and creative center (also known as China Art Center) signed the Sino French youth fashion design talent exchange plan with the French fashion academy. Last week, Dean of the French Fashion Institute, Secretary of Hangzhou, visited Hangzhou. So the bosses of the clothing enterprises came to the spot and signed up to study. "If everything goes well, next September, they can go to France fashion academy to learn." Yesterday, Zheng Nianhua, President of China Yi Shang center, said.

　　 You can't stop after learning.

Chinese clothing companies are eager to drink ink.

For most of the Chinese mainland Clothing enterprise The fashion industry in Paris, France, can be said to be out of reach. Zheng Nianhua, who had worked hard in the clothing industry, had a deep understanding: "before the business went to Paris fashion week in France, even tickets were hard to come, let alone go to the top fashion companies. With this signing, it will not be like this. Chinese clothing companies can communicate face-to-face with designers who have long heard of French fashion brands. It is understood that, as an international fashion teaching leader, the French fashion academy teacher is not a full-time college professor, but from the top brands of professionals. After signing the contract, they can directly connect with Chinese garment enterprises. Chinese designers can practice in the other companies, while French designers will also come to China. In this way, it is possible to move France's top fashion resources to Hangzhou.

Companies that benefit from such cooperation are not without precedents. Ya Ying and Pacific bird are examples. As early as 7 years ago, Ya Ying of Zhejiang established a cooperative relationship with the French Fashion Institute, which provided many counselling for the former. The growth of these birds has also been evident. All this laid the foundation for the signing of the exchange plan.

"This is a fusion that brings many international resources." Zheng Nianhua said that many new brands and young designers in France are looking forward to coming to China because the development space is much larger than that of France, and the market is bigger than France, for example, the electricity sales of about 57000000000 yuan a day. But they are also worried: the market is too big to start. Therefore, a complete service platform for fashion industry is very necessary.

　　 Two years later, the first batch of enterprises settled.

From testing to running shows, they are not careless.

It is understood that the "Sino French youth fashion design talents exchange plan" was settled in China's art and Art Center in Linping new town, Yuhang, Hangzhou. It is a project built by Singapore Kaihua group to invest RMB 11 billion, which is close to the garment industrial area such as Qiao and Jiu Bao. Its total planning is more than 1 million square meters. After its completion, there are not only popular publishing centers, brand exhibition centers, international talent exchange platforms, but also a number of comprehensive industrial functions such as national inspection center, e-commerce headquarters center and new brand incubator. The whole park has introduced the concept of park management in Singapore, which is intelligent and environmental protection. What is more rare is that it will have a public space on every three floors, which is very suitable for creative industries such as clothing.

There are good reasons for the Chinese Arts Centre to be located in Yuhang. After nearly twenty years of development, Hangzhou women's wear has gradually become scale, and data show that 80% of the production enterprises are concentrated in the Yuhang area. Rough statistics show that there are more than 1800 large and small garment production enterprises in the area only in the area of Qiao. All of these provide industry support.

Zheng Nianhua said, " Chinese and French youth The fashion design talents exchange plan will be set up in Hangzhou, which will inject international impetus to the local fashion industry and promote the upgrading of the fashion industry. In the future, in China's Arts Center, apart from many domestic and foreign garment enterprises rooted in this area, they will regularly organize relevant activities. It is a conservative estimate that thousands of activities will be held every year after the completion of the project, such as organizing the exchange of young designers between China and France, exchanging talents to the practice of brand enterprises in both countries, providing a selection of fashion management training courses for Chinese youth designers, and promoting business cooperation between the two countries in designing talents and recommending clothing enterprises.

Next month, the Chinese garment international exchange base will also be awarded here. Two years later, the first batch of enterprises will be able to stay in the center.