Look At The Domestic Brands Going Out Of The Country Collectively.

30 years ago, Chyi Chin, who was in prison, used a "

"Singing" the desire for the "outside world"; 30 years later, the domestic brands full of silver in the world are trying small knife around the world, and feel the "outside world" with the way of opening flagship stores, only the result is 30 years ago, Chyi Chin's humming generally, both "wonderful" and "no Nye".

PEAK to Hollywood, Hongxing Erke sees Middle East rich

In 2012, PEAK started to open two stores in the United States. The two shops in Melrose street and West field store in Losangeles run more than 2800 square feet (about 260 square feet). They are mainly used for PEAK's NBA star products and basketball products.

The two stores have been doing business in a big way, indicating that PEAK is officially competing with the industry giants Nike and ADI.

PEAK CEO Xu Zhihua said: "opening stores in the United States is not a whim but a careful planning."

In order to better open up the US market, PEAK set up PEAK R & D center and PEAK American branch in Losangeles, USA in 2010 and 2011 respectively. After more than a year's preparations by the US branch and a well-known third party research company, we made a thorough investigation and analysis of the American market and consumer preferences, and finally achieved the goal of opening the store.

Although they did not win Nike and ADI in their own positions, the reporter thought that PEAK's behavior of "provocation" to the opponent's door was still praiseworthy.

PEAK, I watch you!

As PEAK in the domestic market, Hongxing Erke has also worked out.

It's just that the route of Hongxing Erke is a bit unclear. They actually opened their first overseas store to Lebanon.

In 2008, Hongxing ERK's first overseas store opened in a busy commercial street in the Lebanese capital, Beirut.

It is said that the reason why PEAK chose Lebanon is unique geographical location: located in the southwest of Asia, the eastern and northern border with Syria, the southern part of Palestine and Israel, and the west side of the Mediterranean, connecting the East and the West.

The only thing to be sure is that Hongxing Erke will choose the first stop in Lebanon. He must have taken a fancy to the Middle East tycoons. He did not know which oil tycoons would be good hearted.

Boston London flagship store opened for a year without profit or publicity?

In July 26, 2013, Bosideng flagship store opened 1st anniversary in London. This almost unknown brand in China has been in London for a year, and the book is still running out of deficit.

Compared to the most prosperous business district in London and the development cost of 35 million pounds, the London store opened a little bit low a year ago - a small gathering and 120 thousand emails sent to Londoners who spent high-end clothing.

Although most of them know that there is a Chinese brand in Oxford Street business circle, they do not know much about the brand itself.

This is still a long way from what we should have achieved two years ago.

Pearl, an American working in London, stroll around Oxford Street business district almost every week. For Bosideng, she knows "that is a Chinese brand and there are Chinese characters on the store."

The most intuitive feeling is, "the store is basically in good order, as if there was no" busy hour ", even at Christmas.

Bosteng's CFO Mai Yun Quan has said that the company has a detailed business plan, including a series of indicators such as sales profits, to ensure that Bosideng can make its own profits and losses and develop in the UK.

No one can predict how long it will take to achieve this goal in the future, but we must admit that "Boston goes out and can set up flagship stores in the top business circles of London has been very bold, which first means that we have come and can we finally get".

It is a persistent problem to accept and stand firm. "

An industry insider told reporters.

No matter what year the profit is, the brand that needs to go abroad needs support and encouragement. We hope that Bosteng can keep steady and win the British market.