Italy Luxury Card: Armani'S Lead

According to reports, Italy fashion luxury brand research institute Pambianco Strategie di Impresa has just released fourth annual reports, listing 50 of the most likely Italy fashion and luxury companies.

The report pointed out that Giorgio Armani, Gianni Versace, Missoni and OTB group and other companies already have the necessary conditions and qualifications for successful listing.

Although the list of companies has been changing and can see dozens of new names every year, 29 of them are old faces, and are also dubbed "Carlo Pambianco" by the president of Research Institute, Carlo hard.

But the 29 companies did not seem to want to go public.

Ranking basis

Pambianco agencies say ranking is achieved by scoring from 8 dimensions, including

And profit growth, brand awareness, company size and sales coverage.

With a full score of 100, Armani ranked 81.4, Zegna scored 79.8 and Dolce&Gabbana scored 76.5 in fashion and luxury companies.

Giorgio Armani did not unexpectedly rank first in the list for two consecutive years, followed by Ermenegildo Zegna and Dolce&Gabbana.

The top fourth and fifth of the list are cosmetics retailer Kiko and top menswear manufacturer Stefano Ricci, unchanged from last year's ranking.

Giorgio Armani has obviously been in the leading position of the market. In 2013, it achieved sales of 2 billion 200 million euros, converted to 2 billion 700 million US dollars at current exchange rate, almost 2 times of the second Ermenegildo Zegna sales in the same period, and Zegna sales in 2013 was only 1 billion 300 million euros, which was converted to 1 billion 600 million US dollars according to the current exchange rate.

Zegna recently announced that it will divest the real estate business. It has been speculated that Zegna will be quickening the pace of the listing of the company after being hit by the men's giant.

There are still many new faces on the list, such as Corneliani, Valentino, Pinko and Trussardi.

The brands that dropped out of the list included Slowear, Santoni, Marcolin and Alviero Martini.

Although there are many advantages of listing, such as raising more capital, raising brand awareness and finding more competent managers, entrepreneurs in Italy seem not to have a bad reaction to the stock market.

Some people think that listing is a great challenge to the company. Some people worry that they will have to sell the company's control over listing.

Luca Peyrano, director of capital markets at the Italy stock exchange Limited by Share Ltd (hereinafter referred to as the "Italian exchange") jokes: "we know that the word" listing "will cause entrepreneurs' concern.

But he believes that some foreign investors are very interested in "made in Italy".

A total of 4 luxury fashion companies listed in Milan recently raised 1 billion 200 million euros ($1 billion 500 million), and the actual demand for these initial public offerings in the market was 25 billion euros ($31 billion).

He also pointed out that although the requirements for listing are often very strict, the preparation for listing is comparable to the complexity of financing with private equity funds.

"We hope to see that the backbone of this list is somewhat loose, and we hope that those listed companies can really enter the open market."

Elite program, which helps companies to go public, can also help them sell shares to private equity funds, issue bonds or even negotiate mergers and acquisitions.

Assuming that 65 companies on the two list of Pambianco institutions are listed together, it is expected that they will raise at least 12 billion euros (i.e. 15 billion dollars), and the total market value will exceed 40 billion euros (i.e. 50 billion US dollars).

"For listed companies, Italy Milan will become the most attractive stock market in this field."

Luca Peyrano said so.

PWC partner Giovanni Tinuper, who helped Pambianco to complete the research, believes that from the perspective of annual sales, Italy's fashion, luxury and design industry value is about 65 billion euros ($81 billion), generating more than 600 thousand jobs annually.

Harmont&Blaine recently sold some of its shares to a private company and plans to go public at the end of 2017 or early 2018.

Domenico Menniti, the brand fashion director of Harmont & Blaine, thinks that the elite project of ITU is very difficult to implement because everyone in mind does not support it. Those companies that want to list will see that the stock of Tod s group has been down in the dark last year, which is very worrying.

Luca Peyrano of Italy expressed different views on it. He thinks that the owner of Tod s brand Diego Della Valle may be very calm about this matter.

The company's stock has always been overvalued and low relative to the base level, and these Diego have experienced it.

The Luca Peyrano of ITU expresses the following opinion on whether or not an enterprise should be listed: I think the most important thing for entrepreneurs is to extend their vision from the medium term to the longer term.

In the final analysis, whether or not to go public depends on the company's ambitions and goals.

If a company has sales of 1 billion 500 million to 2 billion euros, it is enough for an entrepreneur to be happy and not to compete for the best.

Therefore, listing is not necessary. Listing depends on the spirit of the entrepreneur, depending on whether or not to enter the overseas market. There are more ways to expand the company scale and improve profitability. "

Kocca, a female clothing and accessories manufacturer in Italy, is also considering listing. The company ranks forty-seventh in the list, unchanged from last year.

Kocca is headquartered in Nola, adjacent to Naples, not far from Harmont&Blaine.

Kocca CEO Andrea Miranda said that the company has basically completed the elite project of ITU, considering whether it is selling shares to private equity funds or directly listing.

"If we go public, our main goal is to raise funds to expand the international market.

We will definitely choose to list in Italy.

At the end of 2014, sales of Kocca will reach 55 million euros ($68 million), and interest, tax, depreciation and amortization will account for 15%.

Miranda believes that sales will reach 75 million euros ($93 million) by 2017.

Meanwhile, according to Pambianco, another Italy brand and leather producer Fedon will soon be listed in Milan's AIM market for small and medium-sized companies.

Fedon is not a new member of the stock market. It was listed on the Euronext stock exchange in Paris in 1988.

Listing in two places will greatly enhance brand awareness.