Luxury Consumption Is Still Active In China
According to British media, the latest Chinese luxury product report released in 2015 shows that although some global luxury brands are weak in the Chinese mainland market, the overall consumption vitality of the luxury goods market remains the same, and consumers tend to buy luxury goods and services for themselves and their families instead of past gifts. Tourism has become the number one luxury consumer category.
According to reports, Rhodes public relations and Ipsos recently released the joint report.
The report points out that the overwhelming majority of consumers' consumer confidence and willingness to consume are still rising. They expect that the investment in luxury consumption will be at least flat next year, and some will continue to grow.
In this regard, Simon Tye, executive director of Ipsos group, said, "we see that consumers in the mainland, especially in the first tier cities, are still very strong in demand for luxury goods, so we expect the overall dynamics of the Chinese market to maintain the current development trend."
It is reported that the survey sample from 1933 consumers in mainland China and Hongkong, mainland respondents average annual household income of about 775 thousand yuan, Hongkong respondents average annual household income of HK $983 thousand.
from
consumption pattern
Look, Chinese consumers are more inclined to buy luxury goods and services for themselves and their families. Tourism has become the number one luxury consumer category.
50% mainland consumers and 38% of Hongkong consumers said they plan to invest more in tourism.
On the main consumption categories of outbound travel, the mainland and
Hong Kong
The choice of consumers is quite different. Mainland consumers are mainly shopping, while Hongkong consumers are mainly catering, entertainment, gambling and so on.
In overseas consumption,
Duty-free store
It has become one of the main luxury sales channels for consumers in mainland China and Hongkong.
Over the past year, more than 50% of mainland respondents have been duty-free shops, and more than 80% of consumers are dissatisfied with domestic luxury retailers' services.
When shopping overseas, they expect high quality services and more choices.
Rhodes, vice president of Shanghai public relations, said that with the increase of consumers' outbound travel and the consumption of extravagant extravagant goods, luxury brands in China should think about how to maintain the brand loyalty established in China.
Bain consulting recently released a report that the growth of the global luxury market next year will be basically the same as 2014. The US and Japan are the biggest driving force.
The luxury goods industry has been on a downward trend since 2011, in part because of weak demand in China and weakness in the European economy.
The report predicts that in the current exchange rate, China's luxury spending will grow by only 1% next year.
- Related reading
Compared With International Brands, What Is The "Loss" Of Domestic Clothing Brands?
|In The First 11 Months Of The Year, Clothing Exports Increased By 1 Trillion And 50 Billion Yuan To 4.9%
|- Expo News | Keqiao International Textile Expo Opens Tomorrow
- financial news | 印度技術(shù)紡織品的生產(chǎn)規(guī)模將增長近1/3
- channel management | Environmental Factors Affecting Clothing Marketing Channels
- Local hotspot | Clothing Industry Pressure On Inventory, Businesses Take Discount, Network Sales And Other Means Of Promotion.
- Fashion item | 涼爽秋季穿寬松針織衫 甜美搭配不能少
- Casual shoes | The Men'S Shoes That Are Full Of Personality Are New Favorites.
- international standard | Textiles Are Under Trade Protectionism And Export Products Are Slowing Down.
- Innovative marketing | A Clever Way To Keep Customers In A Clothing Store
- City Express | 浪莎向沃爾瑪說不 全球零售巨人或向中國襪業(yè)大王“低頭"
- Fashion item | Autumn And Winter Do Not Need To Panic.
- The Goal Of Next Year Is To Develop O2O Advanced Customization.
- Dear Bird: Next Year, The Main Business Will Hit Bottom.
- Han Du Prepares To Cut The Hand Festival: 50 Minutes Break 100 Million
- 今年最后一批IPO 三夫戶外未入列
- AOKANG: The End Of The Implementation Of Employee Stock Ownership Strategy
- Prada'S Sales Decline
- La Sportiva Will Expand Its New Field And Launch A Full Range Of Apparel Series.
- Chinese Academy Of Sciences Experts Successfully Cloned Key Genes For Cotton Fiber Elongation
- Amazon Failure Causes Goods To Be Sold For Free.
- Let Ordinary Clothing Leather Fabric "Pretty" Up