The Average Proportion Of The Retail Industry Of Our Own Brand Products Is Less Than 3%

It is reported that the sales of private brands in Europe and the United States account for more than 25% of the daily consumption of supermarkets and large supermarkets, while in the United Kingdom, Germany, France, Belgium and Spain, the market share of private brands is more than 40%.

Foreign retail private brand products mean better quality, lower price and faster development.

Relatively speaking, although the development of domestic private brands has improved, it has a long way to go.

According to the first research report released by the Shanghai Business Council on "enhancing the competitiveness of China's retail branded private brands" released yesterday, the proportion of enterprises developing private brands in China accounted for 54%, of which private enterprises accounted for the highest proportion, but the total market share of private brand products was still below 3%.

In China, the start up time of private brand businesses in second tier cities and large scale retail enterprises is relatively late. In the process of developing their own brands, the gross profit margin of commodities is more important. The start-up time of three or four line cities and relatively small businesses is relatively early, and the difference of commodities is more important.

At present, China has its own

Most of them use the penetration pricing strategy to seize the market share of brand products. This does not mean that the private brand products are all low price products. However, regardless of the location of their own brand products, they should pay attention to maintaining the advantages of other brands, and squeezing out the profit margins to give more benefits to consumers.

It is understood that many retailers have begun to skip the intermediate links of agents, take the direct OEM approach, on the one hand, form their own commodity differentiation, and on the other hand, improve the gross profit margin of goods.

The chairman and chief executive officer of Qing Kelong Chain Commerce Co., Ltd. told reporters that this year's sales of its own brand accounted for about 12%, while last year it accounted for only 8%.

"Now we must be good at business super, a fresh and a private brand. Only when these two are ready, can enterprises survive well.

In Europe, the sales of private brand of business super enterprises account for more than 30%.

In Germany, more than 90% of the products are owned by their own brands.

The report points out that infiltration

Under the influence, quality has become an important support for domestic brand products nowadays, so retail enterprises attach great importance to the quality of products. From the supplier selection criteria, foreign trade factories and domestic brand manufacturers are the most willing objects for retailers to be contacted, so the quality of their own brand produced by them is actually more reliable than ordinary products on the market.