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How To Start Rational Entrepreneurship

2010/10/14 14:44:00 43

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Especially

It's the first time to start a business. We must be rational.

Reflection

The following aspects are identified: first, the profit model of entrepreneurship; we must find a profit point; we must have a clear source of profit; two, we must do the worst operating budget, rather than make predictions based on the ideal data, and prevent the phenomenon of small investment budget, inaccurate market prediction and low cost estimation. Too idealized will inevitably lead to high expected benefits, and will be caught off guard when problems arise; three, we must have the ability to integrate resources, and we must integrate all available forces to create an interest community with complementary advantages.

In order to effectively reduce costs and improve operational efficiency,

enterprise

Four, it is a multiplier effort, and the other is that all kinds of resources can not be broken. The resources here refer to raw and auxiliary materials, talents, products, funds, channels and other elements. In order to achieve this, enterprises must reduce their dependence on certain resources, or have the ability to mobilize and contain resources; five, the potential of products, whether they are tangible products or intangible products, the products must have market potential and market value, which is related to the growth of the market. If the product growth is poor, it will be difficult for them to succeed. Six, technology should be novel and mature, and should not be pseudoscience and technology, laboratory technology, elimination technology, or technology prohibited or encouraged by the government, otherwise investment may be "beat the bucket".

We have a clear understanding of the target customers, sources of funding, partners (complementary needs), ways of starting businesses and business models. We should start from a broad perspective, start small businesses, pay attention to details, and start businesses rationally.

There are many starting and developing modes for initial venture enterprises, such as franchising, Acting famous brand products, OEM products, supporting large enterprises, making use of recognized market images or concepts, and developing new projects.

For example, joining and acting is a fast way of starting a business, but there are many risks. Before deciding to join, it is necessary to pay close attention to details, deepen the understanding of the enterprise through the use of the network and consulting the stakeholders of the enterprise. Even if there is a model store, it should not be confused by the appearance and improve the legal consciousness of self protection. It is better to first identify the lawyer and learn to apply additional clauses to protect himself, so as to choose the most suitable mode.

If you want to join or surrogate clothing, you should first understand your clothing market in your city, especially the situation of your peers around the business circle.

If you shop around a lot of casual wear brand stores, competition will be particularly fierce, then you can stagger the scope of operation, comparative analysis and subdivision of the target market, if the target is locked in ladies' clothing or professional wear, the effect may be better; if the local consumers prefer the women's clothing in Shanghai, do not like Wenzhou, then you can give priority to joining the brand in Shanghai.

These problems are clear, based on these circumstances to determine the general positioning of the franchise brand, and then targeted to find the franchise brand.

Secondly, whether the price of products that choose products is competitively priced in similar brands, whether the design style is consistent with the consumption habits and preferences of local consumers, and avoids the possibility of conflict and conflict as far as possible.

Of course, the popularity of the product is, on the one hand, the result of a brand's gradual precipitation over the years, and on the other hand, it is closely related to the advertising support of the company.

If a brand continues to advertise on the national media and maintain a certain media exposure rate, it will be of great help to its popularity.

Finally, it is necessary to choose a shopping mall or a franchised store. When starting a business, it should be based on risk and personal financial strength. Generally speaking, the investment of a shop in a shop is 200 thousand ~30 yuan, but as a distributor or distributor, most stores will set up shop stores in many stores at the same time, so the investment will be more than one million yuan.