2015 China'S Textile And Apparel Industry Is Seeking To Break Through The New Development.

China's textile and garment industry must be firmly held in 2015. retail The spanformation of the times seeks the extension of new breakthroughs.

Facing the spanformation of the retail era, it is an inevitable road to promote the integration of online and offline operation mechanism. Faced with the test of the new pattern of consumption channels and price changes, the domestic apparel enterprises generally have a sharp slowdown or decline.

We must find ways to solve the problem according to the problem.

1) adapt to the spanformation of the retail era and grasp the source of endogenous development. To sum up, it requires enterprises to realize the spanformation of channel, online and offline integration, retail management and efficient supply chain.

2) revolve around new channels and new consumer behavior, and vigorously promote the online and offline integration and development of the operation mechanism. In order to achieve full channel operation, domestic apparel enterprises are faced with two major problems: difficulty in price and complex channel interests. But under the background of different products on line and offline, the implementation of online and offline two legged walking strategy is more consistent with China's national conditions in recent years.

At present, in the process of quantitative change of O2O, we can give priority to combing and controlling channels. Benefit distribution The company will obviously take the lead in quantitative change and take the lead in waiting for the qualitative change to take off.

3) seek new development in the sense of breakthroughs. Overseas experience shows that continuous acquisitions make many famous ones. Brand group Domestic enterprises should actively seek new opportunities for development in the sense of extension. The mainstream market value of overseas clothing enterprises is tens of billions of dollars, and M & A is a very important driving factor for the realization of market capitalization. We can not change the macro environment of low demand, but we can actively seek suitable M & A opportunities to build Fang Xiangnu power of fashion consumer goods group.

Overseas cases show that in the process of M & A expansion, the phenomenon of financial performance "first scale, then profit" may be more common.

In the future, retail sales of textile and apparel industry are still at the bottom of China.