Magnificent Pformation Of Wan Shi Li Group: New Thinking On "New Silk Road"

In the middle of winter, savor the broad and profound silk art and feel the warmth and comfort from the silk thread.

On the afternoon of December 8th, the Hangzhou silk culture museum attracted the attention of members of the Hangzhou Association of young entrepreneurs. The completion of the museum is another silk cultural window built by the whole group after moving to Hangzhou 68 Tiancheng Road, Wan Shi Li building.

"This series of works of art is only a few sets in the world. It is rare to see it." before the restoration of the hundred thousand years old silk painting of the Dunhuang Tibetan Buddhist cave after the restoration of Wan Shi Li high tech patent technology, the people who visited it sent out such a feeling after listening to the detailed introduction of the narrator.

The exhibition hall with an area of more than 1500 square meters is a highly condensed Chinese silk culture. It contains more than 2000 silk cultural relics including the Ming, Qing and the Republic of China. It focuses on the origin of silk and Chinese characters, the four great inventions, the influence of silk on folk customs and the close relationship with the royal family.

In the "Silk intangible cultural heritage exhibition hall", the traditional silk techniques of "Four Famous Embroideries" and "four famous brocade" have been presented through a portrait portrait of "father" and "Monalisa". The world's intangible cultural heritage - "hang Luo" works and weaving tools are also displayed.

Talking about the collection of porcelain and porcelain sets in the exhibition hall, Tu Hongyan, chairman of the party secretary and chairman of the board of directors of Wan Shi Li group, tells the origin of the works: on last year's cross-strait entrepreneurs summit, Wan Shi Li signed a cooperation agreement with Taiwan FA LAN porcelain Co., Ltd.

"This is a cross border combination of silk art and porcelain, not only the integration of two cultures in art, but also the best example of the same origin of cross-strait culture."

Tu Hongyan said.

At present, the Silk Industry Museum in the silk cultural and Creative Industry Park, located in the Hangzhou economic and Technological Development Zone of Xiasha, is also being actively constructed. Compared with the silk culture museum's reliance on "culture", the Xiasha silk industrial museum shows the evolution of ancient and modern silk technology and the change of silk product history, which is called the collection of silk "Wugong".

The two museums of "Wen" and "Wu" will show the beauty of Chinese silk art in a panoramic view.

"Two museums are free to the public, and we will maintain close ties with the Provincial Taiwan Affairs Office and the Taiwan Affairs Office. We will organize the Hong Kong, Macao and Taiwan compatriots to visit, organize the docking with all levels of colleges and universities, and open up the second classroom for all kinds of schools, so that students of different ages can directly perceive the extensive and profound Chinese silk culture."

Tu Hongyan said.

with

The museum as a carrier, showing the charm of silk in the form of public interest, narrowing the distance between silk and ordinary people, and working hard to disseminate silk culture is another pioneering undertaking for all things to shoulder the responsibilities of society and strengthen brand building.

Wan Shi Li excavated the cultural attributes of traditional silk and explored the integration of silk and cultural and creative industries.

In the words of Tu Hongyan, "if there is no continuous excavation of silk culture, nothing will come to today."

As the first batch of experimental units of "three enterprises" in Zhejiang Province, in recent years, Wan Shi Li has actively embraced social pformation from traditional manufacturing to cultural creation to brand building pformation, and has injected new elements of traditional silk into traditional silk with an international view.

The acquisition of French Centennial silk company MARCROZIER, the introduction of Hermes silk CEO, attracting artists and designers from France and across the Taiwan Straits, with an open mind and extensive absorption of the world's outstanding silk art, laid the foundation for the internationalization of Wan Shi Li brand.

At this year's APEC conference, the design of the Song Dynasty, the sea water cliff and the Chinese collar and the buckle, which were first put forward by Wan Shi Li group, appeared in the dressing of the leaders, and also made the participants feel the strong Chinese temperament.

According to the team of creative design team of APEC, leader of the group, the company received the invitation letter from the leading group of 2014APEC in December last year, and assembled more than ten mainland silk weaving artists, intangible cultural heritage successors, and the top designers across the Taiwan Strait from Song Jin, silk, brocade and so on. The design began to emerge from more than 2000 design institutes nationwide and was finalists for APEC leaders.

This is also followed by the 2001 "APEC" summit in Shanghai, "Silk Tang costume" in the international arena shine, Wan Shi Li once again led the Chinese silk to the forefront of the world.

Recently, the dream of Red Mansions silk code was launched in CCTV's "100 lecture room", causing social concern.

The main speaker of the program is Li Jianhua, President of Wan Shi Li group, who is the first entrepreneur to step on this stage in China. He used a unique perspective to interpret the dream of Red Mansions and interpret Chinese silk culture from a unique perspective. It is known as "the most beautiful" stage of all the programs in the 2014 "lecture room". While the pioneer mobile phone business platform, "China good silk" and Tmall, Jingdong and other Internet platforms, launched the WAN Shi Li silk flagship store, it created a more fashionable, efficient and convenient Gou Tongping platform for young people to understand the WAN Shi Li and WAN Shi Li silk products.

The whole group entered the headquarters building of Tiancheng road in Hangzhou, which means that Wan Shi Li stood at a new starting point for development.

"Attracting international talents, bringing new elements and new technologies into the products, innovating the form of silk culture dissemination, leading the Chinese silk to the world, and making efforts to create a hundred year famous enterprise" is the direction of future efforts.

Tu Hongyan is full of confidence.