Four "Incisive" Principles In The Design Of Commercial Stores

As a three-dimensional space for customers to provide goods and services, the design of the store not only includes two-dimensional design and three-dimensional design formed on this basis, but also decides that its design should accommodate four dimensional design and artistic conception design.

1. two dimensional design

Two dimensional graphic design is the foundation of the whole store design.

Once the two-dimensional graphic design is available, the prototype or frame of the store will be displayed.

Two dimensional design uses various spatial segmentation methods for layout, including the location, area and layout of various commodities or display devices, and the distribution of channels.

A reasonable two-dimensional design is based on the consideration of various factors such as the type of merchandise, quantity, operator's management system, customer's consumption psychology, purchase habit, and the shape and size of the store itself.

According to the customer's shopping habits and consumption psychology or style grade to arrange the cargo location; according to the size and direction of human flow logistics, human mechanics and so on, we can determine the direction and width of the channel; divide the sales area according to the variety, grade or relevance of the operating commodities.

2. 3D design

Three dimensional design is three-dimensional space design, which is the main content of modern store design.

In the three dimensional design, aiming at different customers and commodities, using heavy and light materials, proper fitting colors and different material facilities, the space interface and the cylindrical surface are divided into groups, creating a sales space that makes the customers feel comfortable and comfortable from vision and touch.

For example, the pillars in men's cities are decorated with black painted iron plates with copper ornaments to highlight the firm and luxurious momentum. At the same time, the display shelves with the same material form a steady and generous atmosphere.

For women's cities with the same architectural structure, they use spray whiten and desalination, cylindrical design of facade soft models, and a small arc type display rack to create a warm environment.

The four-dimensional design is the design of the space.

Times and mobility.

Retail enterprises do not exist in a vacuum environment. They are affected and restricted by various external factors.

Therefore, the store design needs to conform to the characteristics of the times, constantly changing with the changes of people's living standards, customs, social conditions and cultural environment.

The liquidity of store design refers to the use of moving objects or images in the store, constantly changing the space in a static state, forming a dynamic scene.

Liquidity design can break the rigid and rigid static pattern in the store, enhance the vitality and interest of the store, and stimulate customers' desire and behavior to buy.

Dynamic design is embodied in many aspects, such as automatic elevators running and pporting customers without stopping. Electronic displays continuously broadcast various advertisements and information; customers flow in stores; wonderful fountains, especially musical lanterns and fountains, with the change of rhythm and rhythm, create beautiful and moving shapes and colors.

Through this dynamic design, stores can fully meet consumers' shopping, entertainment, leisure and other needs.

Artistic conception design is a concrete manifestation of store image design.

It is a store operator based on his own business scope and variety, business characteristics, building structure, environmental conditions, consumer psychology, management intentions and other factors to determine the enterprise belief or business theme, and take this as the starting point to carry out the corresponding store design.

For example, according to the identity, font and color of the enterprise visual identity system (CIS), the pictures, phrases and advertisements designed by V1 are all artistic conception design.

Artistic conception design is the core and soul of the overall design of the store.