The Secret Of Making Money In A Clothing Store Is Good Display And Display.

In fact, in a lot of times, selling clothes is not only the problem of style and color, but whether it can show the clothes better and let the customers accept your goods.

In foreign countries, shop decoration style, window design, merchandise display and so on are all a great learning.

Some people have done experiments. If the series of work is done, the sales of the same clothes can increase by 15% - 30%.

A merchandiser trainer of a famous foreign-funded enterprise.

He said that with the fierce competition in the clothing industry, many clothing stores, markets and franchised stores in the province have begun to realize the influence of display on sales.

But many businesses do not know where to start.

Here, Mr. Luo teaches you some basic guidelines, which may make your clothing brand (shop) sell better.

Commodity positioning: a basic course for every businessman.

But you should still check it yourself.

Luo said, positioning is an old problem of domestic brands.

For example, there is a famous menswear brand in China. The style of early years is suitable for men aged 30 or so. In recent years, with the growing age of customers, the style of the brand has grown.

Today's clothing positioning has become a man of about 40 years old.

He said that this is a very typical example of fuzzy positioning.

Different positioning, the way of showing goods will naturally be different.

For example, desktop display.

If it is a mass brand that makes profits by running volume, there should be a lot of clothing on the table, which will give customers the feeling of washing goods. This is also very much in line with the habit of buying clothes. If it is a mid-range fashion brand, the number of clothes displayed on the table will be greatly reduced, and several sets of clothing can be displayed on the front.

Pants, skirts and accessories can match the brand style. This can attract fashionable consumer groups to take a look at the store; if you take the brand of the high-end line, learn from those big international brands, the desktop display is often only one item (set) of clothing. This suit not only needs to be displayed on the slope surface, but also mostly in the glass cabinet, and the customers can not easily touch it.

Access settings: especially in large scale.

And store, good passageway can definitely improve your sales.

Its principle is to make customers easy to enter and difficult to get out.

A common way is to set up several "middle islands" in the shop, often using folding frames.

The longer customers walk around, the more likely they are to buy.

See more people inside, and more willing to enter.

Next is to set up a rest area, and to set up a sofa or something.

Customers are tired of shopping. Sitting on the sofa and waiting for friends is your chance to increase sales.

Shop keynote: first, the choice of main colors for decoration.

The most stupid way is to choose black, white and grey. Such a main color will not take away the style of clothes. After all, clothing stores do not sell decoration.

After the decoration style is fixed, it is the choice of columns, inserting rods, spacers, and tabletop.

These things are used to hang clothes, and it is also important to choose well.

Mr. Luo believes that baking varnish glass is a good material with good quality and low price, even if there are some big brands.

The principle is to conform to the brand style and positioning.