How To Make The Corner Of The Shopping Center "Bring Back To Life"?

In recent years, more and more retailers have attached importance to space management and category management. By reasonably utilizing the store space and optimizing the category structure, and according to the shopping characteristics of the customers in the business district, the goods are best assembled by category, brand, quantity and display position, so as to achieve the purpose of attracting customers, increasing sales and increasing profits.

At the same time, space management and category management are also important in other aspects, such as reducing inventories and minimizing the number of goods in warehouses and warehouse.

But in every store, there are some dead corners that customers can hardly see. For example, the traditional freezer is easy to concentrate on the best bottom position.

Of course, there are still some areas located in the store. The space of these dead ends is often difficult for consumers to arrive. When consumers turn around at this point, many commodities once enter these areas, they seem to be trapped in the cold palace.

Every inch of space in the mall is scarce for retailers.

No matter what retail format it is, reasonable use of space can enable more goods to be displayed, thereby stimulating sales and improving Ping efficiency.

Space management and category management is a good way to solve the dead angle in shopping malls.

However, the system space management and category management is a complex and tedious project, which requires the cooperation of information, technology, management and other aspects to achieve better results. It requires a certain amount of manpower and cost to implement. This has obvious effect on solving the problems of the integrity and universality of many stores, but it can not solve the individual demand of a shopping mall to solve the existing dead ends.

First, rational design.

The structure of each shopping mall is more or less different in structure, and the structure of the founder is unavoidable.

Therefore, in the store design stage, we should consider how to reduce the corner of shopping malls. This can reduce the shopping mall in the future because of the dead angle problem and adjust it again.

For stores, each adjustment is a painful experience. Besides complicated work, it will result in a decrease in passenger flow and a decline in sales.

It is a good idea to carry out the store structure and display design according to the principle of category priority rather than to determine the product category after the completion of the design.

This can maximize the customer's perspective on the display of goods.

For example, as far as possible, the corners are designed to be arcs, and shelves are also designed to make the pition between store shelves and categories more natural.

Reasonable handling of pillars also has considerable skills, because columns are an important reason for the formation of stores.

The columns are embedded in shelves or packed in columns or displayed around the pillars to display customized goods or shelves to visually weaken the space partitions caused by columns.

Two. Business involvement in design planning

For most retail enterprises, the design department and the operation Department are entirely separate from each other.

The design department usually designs from the structural characteristics and cost saving characteristics of the building, which is undoubtedly correct.

The operation Department considers the problem from the perspective of customers, and customers are the basis of the existence of shopping malls.

Therefore, after the completion of the first draft of the design, the design department should seek the opinions of the operation Department and see whether the overall design of the moving line and the layout of the display can minimize the existence of dead ends from the operational point of view.

This can reduce the building again after the opening of the store because of unreasonable design.

Three. Increase the permeability of dead ends.

About 20% of the goods purchased by customers are impulse buying.

Therefore, increasing the visibility of customers to goods can directly help improve sales.

So it is an important job for customers to see the merchandise displayed on the corner.

The method of increasing permeability can be used to select low, high or all low shelves in the selection of shelves, so as to improve the permeability and allow customers to see the goods from the far corners.

You can also use ground heap, stacking or display basket in front of the dead angle. This display tool is low in height, which increases the visual and spatial permeability. The display tool is easy to move, and can provide enough wide passages to allow customers to reach dead ends directly.

You can display the selected items of customers in every category, such as rice flour oil and other consumer goods, pet products or household cleaning products.

These highly targeted products are customers' first commodities. Even in remote corners, they will not affect customers' choice of such products.

Large items are displayed at dead ends to increase visibility.

Large products do not need special labels or instructions to let customers see intuitively, such as bicycles, large household products, or household appliances such as TV sets with acousto-optic functions to attract customers.

Six, as a promotional area or rental area.

Promotional activities are often held in the promotion area, which can lead to the popularity of street corners, whether they are roadshows, trial eating, special promotion or customer participation.

Using the more partial location for the rental area can make full use of the resources of the tenants to drive the corner to achieve the effect of "store in store".

Because tenants are better at specialties or services, more professional and more focused.

Seven, it is no harm to shout.

Dead end is not only the most partial place in the store, but in fact, the first place to enter is likely to be the place where the dead ends exist.

This location is often unable to capture the flow of people, because when people arrive here, their attention will be attracted by the large number of merchandise in the store, resulting in the most popular location and the most deserted sales place.

"Good products are also called for". For example, the staff of Carrefour held a microphone at the entrance of the store shouting: "SVA, ultra-thin mirror fashion double decode, only sell 799 yuan!" can yell out in crowd, prove "I am the best", you can have this courage, do not have to worry about selling goods at the corner of the store is not hot, or even occupy all the "scenery" of the store!

More and more suppliers want to display their own image counters and brand identification shelves in shopping malls to enhance the exposure rate of the brand. These counters and shelves are generally exquisitely made, which are very attractive, and the original shelves that replace the dead ends are also a good way to attract customers.

In the design of the customer's moving line, let the customer's walking line pass through the dead angle.

Or consider reducing the use of long shelves, long shelving has a "deep" feeling, customers do not want to enter, such as the use of short shelves will have a better effect.

Ten. Special arrangement

Some special decorations, eye-catching signs, bright or coloured lights can be used to attract customers' attention.

Or in the vicinity of the dead corner, use landmark tools, tag and other guidance tools to guide the corners.