Amazon Launches Its Own Brand Baby Products

Recently, Amazon Co launched its own disposable diaper and baby wipes brand, which is called Amazon Elements, which is only for Prime members.

Prime members have more purchase privileges.

By working directly with a manufacturer, Amazon set the price of the brand very low. The price of 40 piece diapers was 7.99 dollars, equivalent to 19 cents per piece, significantly lower than the 24 to 34 cents market competition.

Therefore, some people think that this will cause a blow to the product brands of the mainstream diapers, such as Pampers, which are sold on Amazon.

Now, with direct cooperation with suppliers, Amazon will be able to suppress other brands of its kind in a more cost-effective way.

The Amazon Elements product page will contain information about materials used for paper diapers and baby wipes and sources of materials.

The company seems to be offering this pparency to attract customers of fast-growing paper diaper brand Honest.

Honest is proud of the safety and eco friendly baby products.

Honest did not enter Amazon's platform, but chose to cooperate with Taghit.

A year ago, Amazon reported that Amazon was building up its own brand products in the category of recruiters.

Elements labels with retailers, rather than manufacturers, can make retailers lower prices because there is no middleman between themselves and manufacturers.

For Amazon, it can increase the profit rate of a product with a higher frequency of purchase, or add a premium product with absolute price advantage.

Grocer Trader Joe 's has built up the whole business around private brands, and many successful free brands, including their diaper products, have also been established in Taghit and good city.

although

It's very popular with families with young people, but Amazon's own brand product is not necessarily a success.

Amazon has launched other brands in the past few years, but much progress has not been made.

Those brands include batteries and electronic accessories Amazon Basics.

Pinzon and outdoor furniture Strathwood.

In addition, convincing parents to switch to Amazon Elements from a good diaper brand can be difficult.

More focused on improving the value of its Prime membership projects.

The annual fee for membership service is $99.

The original annual fee of $79, unlimited two days distribution services, and now also included free streaming services, film and television drama and music downloads.

The launch of Amazon Elements is obviously aimed at retaining Prime members and adding more new members.

After all, from a number of surveys, Prime members spend nearly two times a year on Amazon than Prime members.

The Prime project is equivalent to the addition of a proprietary service.

Amazon also confirmed that Elements baby products will continue to focus on Prime members in the future.