Shopping Malls In Fuzhou Create A Christmas Atmosphere

Christmas footsteps, the mainstream shopping malls in Fuzhou have been wearing "Christmas dress".

Yesterday, the reporter visited and learned that even the shopping mall was arranged for spending more than a million yuan.

In addition, the major businesses are willing to invest heavily in marketing warfare. In addition to regular promotion, they also conduct offline and offline pformation to find new breakthroughs.

Shopping malls smash money and create atmosphere

In order to make the "foreign holiday" more interesting, many merchants introduced exotic elements to the Christmas season this year, as well as merchants.

Among them, the reporter learned that 54 North Taihe square first launched the Christmas lighting ceremony.

The layout of the 20 meter tall Christmas tree, the number of Christmas lights inside and outside the plaza and so on, cost more than a million yuan, and attracted 80 thousand passengers on the same day.

In previous years, there will only be some Vientiane squares with simple Christmas atmosphere. This year, too, golden dinosaurs will be displayed.

The official of Vientiane Plaza revealed that the exhibition will start next week. It is estimated that the fastest 20 days will be open to the public free of charge and the opening time will be half a month in advance.

These simulation dinosaur shows cost a lot. The single lease simulation dinosaurs cost about 200000 yuan.

Cangshan Wanda Plaza, apart from 13 meters tall Christmas tree, Holland style European castle is also a bright spot, this week Cangshan Wanda Plaza will also create a "indoor snow."

"During Christmas, we will introduce the largest exhibition of candy kingdom in Fuzhou."

People in Hongyuan, Fuzhou, say they will also set up small games, as well as the first vacuum wave performance, candy puppet parade, candy Kingdom drama and so on.

Dongfang department store also built a 15 metre high starry Christmas tree and a Christmas Wishing Wall made up of 800 "lucky stars". The two floor International Leisure hall was arranged as "Maple Leaf theme promenade".

East hundred East Street store has 21 lovely large animation dolls to create a festive atmosphere.

Wangfujing department store spent about 300000 yuan on Christmas tree arrangement and brand business cooperation this year.

In addition to feeling the Christmas atmosphere in shopping malls, shopping malls also promoted Christmas promotions to the beginning of this month, which lasted longer than before.

To attract tourists, shopping malls try to cooperate with e-commerce providers this year to seek online and offline pformation.

It is understood that the East hundred East Street shop on Friday opened the "first wave of Christmas" activities, the winter clothing 5 fold; the East 100 yuan Hongcheng also launched Christmas promotions on Friday, 12.20-12.21 will also do 39 hours without closing, winter clothes to 70 percent off, gold first to 9 yuan, the whole restaurant to half price.

The industry said that continuous sales promotion activities also could not conceal the weakness of consumption, and the pressure of business performance mainly came from the decrease of business income and the increase of promotional expenses. This contradiction became more obvious.

In addition, the major electricity providers continue to open up territories, and the promotional war has been burning from the beginning of the year to the end of the year.

In addition to increasing experiential consumer items, physical retailers are also seeking cooperation with e-commerce providers.

Department stores recently launched a "time bank" with excellent public network. Customers can get the corresponding U yuan by signing in, shopping and accumulating time, and shopping in the mall can be purchased equally.

And the Hongyuan city of Dong Bai Yuan has a lot of cooperation with Amoy, offering red packets, free single meal coupons, less than half price and other preferential activities, which plays a significant role in improving the flow of shopping malls.

"Today, the biggest advantage of physical shopping centers is the sense of experience, which is beyond the reach of the electricity supplier."

Insiders admit that in recent years, under the impact of the electricity supplier, holiday festivals are becoming more and more important for the physical shopping malls, and the economic environment is good.