Clothing Shop Display Skills: To Grasp The Level Of Balance And Modeling

Even if the clothing store is well decorated, it will be busy if the clothing display is not kept up.

Display is simple but not as simple as it may be. It is not so difficult to imagine that it is difficult to imagine. In general, it is necessary to understand some methods and skills.

The main display area inside the store is wall shelves, which are more attractive to customers as the side hall of shopping malls.

The balance of display inside the store is the balance of number, color, type and fabric.

Balance of number of items: keeping the same number of items on the same display area (for example, the same length of side hanging bar).

2. Color balance: color will be lighter after the visual reaction (such as white light, black appears heavy), to maintain the balance of the color of the whole shop area;

3. The balance of type: in addition to the special style, each type of hanging pole and each display area should be diversified and balanced.

Fabric balance: in addition to special style, each hanger bar and each group of display areas keep the fabric diversified and balanced.

Many display people put the worst commodity in the corner or on the island shelf. In a sense, it is a kind of display imbalance.

The first thing customers notice is the overall store effect, rather than local, so first of all, we need to notice the overall balance effect of the whole store.

After finishing the display of the store, we need to observe the balance between the group and the group, the color system and the color area in terms of number, color, type and fabric.

A concept of hierarchy is the embodiment of the primary and secondary feelings in the same display techniques.

For example, in a group of side hangs, the middle is very bright red, both sides are relatively light plain color, this red line products are highlighted; in fabric, type and so on, it can also reflect this effect.

Another concept of hierarchy is to divide different display groups, so that customers can quickly find the target they want.

For example, high-end goods and general merchandise, fashion goods and best sellers, single piece goods and a series of goods......

By displaying the sense of hierarchy, it can reflect the clear and clear classification of goods.

It is the same as the modeling of window models. The display inside the shop also needs to be well modeled.

The shape inside the store is first reflected in tidy and neat. For example, trousers usually have two side seams. When the side seam balance is placed on both sides of the hanger, customers get the most beautiful ones. Secondly, the buttons and zippers of clothes are also "humanized", especially when customers try to wear them, and then the tags are usually placed in the clothes, and there are stacking and general brands have their own requirements.

Some special style (such as fashion personality style) shop display, its shape is very able to reflect its style characteristics, so as to better attract its target consumer groups.