Red Bean Zhou Yaoting: Creating The Essence Of World Brand

Zhou Yaoting, born in March 1943 in the lower town of Wuxi port in Jiangsu, is the chairman of the board of directors of the red bean group. He is the nine and ten National People's Congress, chairman of the township Entrepreneurs Association of China and chairman of the national yew Conservation Committee. The ten largest news units in the country were jointly elected as the only 1995 Chinese rural news personages in.1997, January. They won the Chinese outstanding entrepreneur achievement award of the Bauhinia Cup. In 2002, the Chinese enterprise planning case and the planners award were awarded the title of "China's famous enterprise planner". In 2008, he won the national outstanding township entrepreneur's lifetime achievement award.

In 1957, the red bean grass was created. After more than 20 years of ups and down, the red bean group was set up in 1983. At the very beginning of its business, it set its national brand as its own responsibility, and used the lovesickness red bean as its trademark, aiming to build the first cultural brand in China. In 1992, the group formed a series of clothing products. Shirts, Western-style clothes, jackets, sweaters, T-Shirts, leather goods, women's wear and children's wear have been launched, becoming the most complete and largest market coverage company in China.

The family is bigger and the industry is bigger. From the "small boat" to "big ship", the red bean group has tasted the sweetness of the economies of scale, but also encountered the same puzzlement with the big city enterprises: the departments are large, the institutions are overstaffed and the decision-making is not good. How to do it? In 1993, in order to break through the bottleneck of the unclear property right of the "South of Jiangsu collective economic mode" and make the enterprises full of vitality, Zhou Yaoting decided to "graft" the advantages of "big ship" against wind and waves and "small boat" to turn around quickly, to break the old collective ownership system of rural areas, to start joint-stock reform under the pressure, and launched the internal shareholding system of "voluntary participation, interest sharing, risk sharing and equity equality".

Some people think that the joint-stock system of the red bean group is to engage in capitalism, but Zhou Yaoting did not shrink back. He introduced the organizational system of "small factories and big companies" from abroad to carry out drastic reform of the enterprises: the whole group company was divided into 8 companies and 64 branches, and the trademark of "red bean" was unified. At the same time, he applied his creativity and introduced the market mechanism into the enterprise, so that 8 big companies and 64 branches could form the relationship between "manufacturers" and "customers". According to the market changes, the company can stop and cooperate with subordinate enterprises at any time. In this way, two advantages of scale efficiency and flexibility have been brought into play. The number of staff in the head office has been reduced from more than 100 to more than 30, and a new leap has appeared in management and management.

Observant Zhou Yaoting values Enterprise talents Cultivation and introduction. In 1992, the company hired the Taiwan expert as the manager of the shirt production department for 400 thousand yuan annual salary. In 1995, the company hired Japanese experts for the annual salary of 800 thousand yuan to be the manager of the Western garment technology department. In 1998, the company hired the designer of the ESMOD fashion design Institute of France as the chief designer. At present, there are more than 1000 college students from all over the world. The red bean group takes the lead in talent strategy and collects talents from all over the world to create the red bean industry. In 1988, Zhou Yaoting persuaded the eldest son to teach at Hohai University to return to his hometown. He was more obedient. He considered that he had a strong idea. Coming back would lead a group of students to come over. He knew more about the young people's ideas. In September 2004, Zhou Haijiang was elected the new president by an absolute majority. A reporter asked Zhou Yaoting: "Zhou, your son is elected president of the new president, are you very happy?" Zhou Yaoting corrected: "what I am most happy about is that the red bean group has carried out democratization and institutionalization smoothly, and has elected a new president to satisfy everyone according to the modern enterprise system."

　　 Zhou Yao Ting The name "red bean" is the name of "red beans" for enterprises and products. It reflects the forward-looking thinking of cultural intervention in commodity production, and keeps the brand culture alive and attractive, showing that Zhou Yao Ting's superior decision-making ability in business. Half of the brand is technology, and the other half is culture. Under such brand concept, Hodo Vigorously promote the "Tanabata Festival" to enhance the corporate culture construction to carry forward the height of traditional culture. In 2001, the first Chinese Valentine's day, which was invested in huge amounts of money, opened the curtain on China's Valentine's day, and advocated the "Chinese Valentine's Day" among overseas Chinese, which aroused strong repercussions both at home and abroad. At the same time, the red bean group also launched "one hundred thousand yuan collection of Spring Festival couplets" and "two hundred thousand yuan collection of" red bean poetry ", which further deepened people's understanding of the cultural connotation of red bean brand.

With the connotation of traditional culture and the essence of world brand, the road of the red bean brand has profoundly interpreted the concept of "the nation is the world"; and the "enterprise of industry and common prosperity" -- the purpose of the red bean group reflects the pulsation of Zhou Yaoting's thinking, which shows the development track of the red bean group. After some people get rich first, the new rural and rural construction needs the entrepreneurs and the thinkers and practitioners who are rich and rich.