Fast Fading Brand Conceals Chinese Lineage: China'S Trademark Registration Time Is Earlier.

Among the many shops visited by reporters, the words "100% Japanese quality" appeared many times.

Then, what is the concept of "100% Japanese quality"? A journalist picks up a display of goods in a shop and adds a yellow paper label on the back, which says the name and usage of the product.

In the column of producer address, "Japan Tokyo all black black area Co., Ltd., name brand excellent products industry" is written. The importer / distributor is shown as Guangdong Bao Yang Trading Co., Ltd.

At the bottom corner of the label, it is written in English: made in China.

The reporter contacted the group's supplier, Guangdong Bao Yang Trading Co., Ltd. as a supplier. The staff said, "after testing the products, they can be suppliers."

The staff also revealed that "our brand and ah Ya belong to a group.

The same group of people.

Question 1

Japanese brand? China's trademark registration time is earlier.

Opening the brand's official website, or entering any shop, the most common word in the store is "Japan".

On the official website, the company introduced itself: the Japanese brand, headquartered in Tokyo, has more than three thousand shops in the world, and the founder is Miyake Junya, a famous Japanese designer and "natural messenger".

It was introduced by Guangzhou consortium in 2013.

However, reporters on the China Trademark network and the Japanese concession hall website respectively inquired for the two trademarks of "name creation superior product" and "MINISO", but found that in China, the trademark application date of "name creation superior product" was September 24, 2013. Applicant company is Guangdong sieman Investment Co., Ltd.

There were three results in the search of the Japanese concession Hall: the application date for the trademark with the red MINISO font and the four Chinese characters of the top quality products was April 22, 2014; the other two trademark applications with red bags and white "MINISO" were all June 19, 2014.

That is to say, the registration time of the brand in Japan is far behind the registration time in China. So where does the brand come from Japan?

Question 2

Global chains? There are only shops in China and Japan.

"In September 2013, MINISO, one of China's best quality products, opened in Guangzhou, China, and landed in Guangzhou, Shenzhen, Shanghai, Beijing, Shenyang and other cities in a short span of time, and successfully opened the door of the MINISO brand to enter the Chinese market.

At present, there are 200 famous brand stores in MINISO, which have been officially opened in China.

The company's slogan reads.

According to the reporter's investigation, the condition of the brand store's joining is "200 thousand joining fee, 800 thousand margin, which is supplied by the group, and the 38% of the turnover will be handed over to the group".

In the slogan of the "global chain", the reporter learned from his official website that apart from the Chinese market, the brand has only two shops in Tokyo, Japan, which are located in the area of Feng island and Shinjuku respectively.

The reporter will take pictures of products and pictures of famous brands in the shop and give them to Wang Zhi, a lawyer of Guangzhou Qinsen law firm.

Wang Zhi said that judging the standard of appearance infringement, we first examined whether the accused infringing product and the patented product belong to the same kind of products.

Secondly, is the same or similar design with the patented right protection?

To determine whether the controlled product is the same or similar to the patent, we should conduct overall observation, comprehensive judgement and indirect comparison, and take the aesthetic observation ability of ordinary consumers as the standard.

The focus of the comparison is the corresponding part of the aesthetic design department and the accused infringing product created by the patenor.

If a well-known brand carries out a patent design for its packaging, product design and style, it can identify its behavior according to the patent law.

Reporters visited several stores, and found that the consumers were mainly young women, and most of the purchases were concentrated in family decorations, kitchen supplies, etc.

The reporter interviewed 20 female citizens randomly. They said they were attracted by low price and decoration style. In terms of product quality, 14 of them clearly expressed doubts about the cosmetic quality of 10 yuan each.

"This $10 perfume is almost the same as that of Elizabeth Aden's green tea perfume. The body lotion is also similar to L'OCCITANE's Cherry Blossom Body milk.

This shopping bag is almost the same as LONGCHAMP's classic dumpling bag.

Cammy, a beauty make-up journalist, told reporters that the similarity of the packaging shape of these products with some well-known brands reached over 80%. "The cosmetic and packaging of these cosmetics are almost identical to those of some international brands, and I really don't know how to get the sales qualification."