Designer Zach Posen: It's Time To Take Risks.

They say Americans are adventurous, and Zach Posen (Zac Posen) is no exception.

Draft judges, gourmet...

The roles are changing and they are proficient in everything.

According to his words, "when the time is right, we should take risks."

It was nine days before his 34 birthday.

How to celebrate life? He gave her many gifts: working with fashion brand Five Plus Zac to launch Zac Posen for Five Plus

Series - this is the first time that Zach has worked with Chinese brands. He invited friends, New York Olivia Palermo and gossip girl director Anna Mastro (Anna Mastro) to film the micro film series "New York adventure", and played the role of addict. The most pleasant surprise came to Shanghai, a city that he dreamed of but never set foot in, Shanghai.

"I am really impressed here.

People are diligent, creative and imaginative.

Design Zac Posen for Five Plus series, came to Shanghai, filmed the whole process is a great experience, a bit of Hollywood feeling.

Shanghai has been listed in my favorite city list.

Zach told me excitedly.

In order to cooperate with the new series of publicity, Five Plus launched this group of fashion micro films.

There are three series of "New York adventure" created by Anna Mastro, director of gossip girl.

Zach Posen plays a designer in the film. He designs a gorgeous little dress as a gift to Olivia, Palermo and some other girls.

Olivia, who was dressed up, met a gentleman at the banquet. At the first sight, he took the mirror as a token of his affection and played a game.

The girls wore their costumes and continued their New York adventure.

As Zac Posen

In China's first work, this design continues the designer's consistent romantic and soft style, full of New York City celebrities.

Wrinkles, fish tail, gauze and lace and other elements make the whole series gorgeous and feminine.

"I look for inspiration from my past works, and I also combine the sweet taste of Five Plus's original girl next door."

In an interview with this newspaper, Zach said, "I want to turn this little girl's temperament into a style suitable for the upper class girls.

They are not only beautiful, charming, but also provocative and full of sense of humor.

I was also involved in a little dancing party and disco feeling.

Continuation of the designer's consistent romantic soft style, this design is full of New York City celebrities breath.

Wrinkles, fish tail, gauze and lace and other elements make the whole series gorgeous and feminine, without being misleading.

About a year ago, Chinese fashion brand Five Plus decided to launch a series of small dress.

After searching for a series of designer's information, they locked their eyes on Zach Posen, who was good at the soft style dress.

At that time, Zach did not know anything about Five Plus, far away from the other side of the ocean.

After receiving the invitation, he spent a month in deep communication with the brand, and then took the job.

One is the designer brand on tall buildings, the other is luxurious route, the other is the young ready-made clothing brand which is known for its fresh and sweet taste and the price is close to the people.

Can these two brands be able to wipe out sparks? "I started sketching, discussing with the Five Plus team, and using 3D simulation to convey the effect I wanted.

I made some changes in colors and shapes for Chinese girls.

Zach said, "I want to combine the temperament of two brands, so that girls who wear it will be able to do well in New York or Shanghai, whether in Shangcheng or Xiacheng District.

What's more, I hope this dress will accompany her on an important night, and encourage her to spend the rest of her life wonderfully. "

After many rounds of discussions, Zach completed the whole series of design and fitting in New York, and finally filmed lookbook and microfilm.

Some may say that Zach Posen's move is dangerous.

In the face of a Chinese brand that does not know much and has a similar style, such cooperation is easy to make mistakes.

But if you have heard his interview with Vogue in 2005, you can see why he was pleased to be invited: "if Carle Lagrange can launch a premium garment on the CHANEL side and sell a series of parity at H&M, I will not worry.

On the contrary, I am quite fascinated by high street culture. "

For five years ago, he added a new complement: "in design, I have been taking the risk line.

If you asked me five years ago if I would use three colors to make a series, my answer would be "no".

How can it be? I think I will never use only three colors.

But now I have done a series of spring, summer, black and white clothes, and the results are very good.

In fact, this is not Zach's first "adventure" in cross-border activities.

In the 2008 year of the financial crisis, many high-end brands realized that they had to follow the populace route, and launched the mid price commodity to expand the market share.

Zach is no exception.

He designed the "Zac Posen for Target Australia" series for the Target department store of Australia Department store, with an average price of only $49.99, and was robbed in a short time.

This time he designed a series of Five Plus, which ranges from 500 yuan to 6000 yuan, and the price of individual fur products is 10000.

"There is almost nothing I would not like to try.

I want to surprise myself.

I always said there was a lot of opportunities before I came to Shanghai, but I think the timing was not right.

Now, when the time is right, it's time to take risks.

This cooperation has also made my dream of Shanghai trip come true.

He was dancing with excitement. "As an artist, you should not give yourself too many rules and regulations, which is bad for your design.

I do not catch up with the trend, because that means your work can not stand the test of time.

Good works are suitable for women of all ages. I hope customers can keep them properly after buying them.

Maybe one day, her daughter can wear it. "

New York celebrity Olivia Palermo Johannes Johannes Shebel (Zac Huebl) is present at the Zac Posen for Five Plus series.

In 2002, Zach Posen, who just finished her first show in life, said in an interview: "my job is to make women's bodies more beautiful. My design will become the most feminine fashion in their wardrobe."

It can be imagined that the designer, who was only 22 years old when he first came out of the road, said that such a big talk was unavoidable.

"Besides, this little boy has not graduated from the school yet!" the fashion circle's commentary on the show is also mixed.

But Zach is confident that he will achieve far greater achievements than his peers.

"I am definitely not a young and ignorant fashion victim."

He made a lot of bad remarks, and at the time he offended many fashion editors.

12 years later, Zach Posen really failed to let himself down.

With his unique tailoring and classic Hollywood style, he created a luxurious image for the brand.

The young subsidiary line Z Spoke by Zac Posen and another sub line ZAC Zac Posen enrich the whole brand's product content, from clothing to bag to glasses and other accessories.

From the development of the brand line, we can see Zach's brilliant business sense.

He even made the wedding dress: this year, in the 2 month of the year, he officially launched the Truly Zac Posen wedding dress series, which was co operated with David s Bridal, an American wedding dress retailer.

In addition, he also served as a judge of the reality show "flyover".

Everything, so that people waiting to see his jokes shut their mouths.

At first glance, the success of Zach Posen came too easily.

Especially in 2004, the brand of Puff Diddy, the famous American hip hop idol, became a fast growing brand after Sean John.

Zach's success is often attributed to his good family background: she was born in the fashionable SOHO District of Manhattan, and her mother Susan Posen (Susan Posen) was a respected lawyer. He resigned to help him manage the company after he founded the brand. His father Stephen Posen (Stephen Posen) was a famous painter; sister Alexandra Posen (Alexandra Posen) was not only a mime performer, but also a visual artist, and now she has also become the creative director of Zac Posen.

Even his childhood playmates had a lot to do. Actress Claire Dennis was his neighbor, playing together with the famous contemporary artists Julian Schnabel's daughters and supermodel Naomi Campbell.

"Influenced by family, I have come into fashion from drama costumes, books and movies, and I have grown up with keen fashion sense since I was young.

When I was little, I designed clothes for my baby. When I grew up, I designed clothes for my sisters, and they gave me a lot of inspiration.

My mother was energetic and helped young women to start their own businesses before joining the company.

She not only affects my taste, but also teaches me a lot of legal knowledge.

Natallie Portman is the first celebrity to wear my works. We are good friends. She is also the inspiration for me to start my career. Mousika is the starting point for my entry into Hollywood.

Zach, who had been immersed in high society from childhood, knew the preferences of celebrities and ladies.

"But born with a golden key does not mean you can not work hard.

Many people spend their energy on helping me. You have to work hard to repay them.

This time I came to China and found that people worked hard and willing to endure hardships.

I am very strict with my subordinates and I am a workaholic myself.

Zach said.

Zach's efforts made him appreciate by many important people.

At the age of 16, when he was writing a fashion manuscript for the school newspaper, he went to Metropolitan Museum of Art in New York and visited the Richard Martin, who was the director of art at that time.

He not only wrote a good manuscript, but also took this opportunity to become Richard's assistant.

"He led me into the fashion industry and gave me the opportunity to work with many fashion masters and their team, such as John Galiano, Alexander McCune, Tom Ford, etc.

I was very young when I met them. They supported me very much and helped me in their career.