Fabric Enterprises Eight Immortals Crossing The Sea
Nowadays, Fabric Market competition is very fierce. In order to win more market share, many fabric enterprises are looking for an effective way for their own development.
Guided by customer needs
"For many years, Tongling Huayuan hemp industry has always been guided by customer needs in terms of product development, and has made great efforts in the economic, functional and fashionable aspects of fabrics, and has developed more than 500 color woven fabrics, which are widely welcomed by customers at home and abroad." Gao Baoming, deputy general manager of Tongling Huayuan Hemp Industry Co., Ltd.
According to Gao Baoming, in order to carry out more effective and targeted services for key customers, meeting the needs of key customers and further subdividing the key account market are important tasks for big client marketing, Tongling. Hemp industry The individual users with characteristics will be divided into a segmental market. Finally, market positioning, development, packaging and marketing of different levels, different industries and different characteristics of service products will be carried out.
Reporters learned that, due to the dedication and dedication of C, the Tongling Huayuan hemp industry has gradually developed from the original ramie fiber to the processing of various kinds of hemp fibers. Spin An enterprise with dyeing, clothing and automotive interior decoration has an advanced linen dyeing and finishing line in China.
Constantly improving product mix
With the continuous development of market demand, Lanzhou Sam Mao Industrial Limited by Share Ltd has gradually improved its product structure. The sales channel has also adjusted and optimized the existing market, and gradually established a sales channel to adapt to the domestic and foreign market system. "According to the product structure and sales target, the company optimizes the existing customer groups, constantly develops brand clothing manufacturers' customers, establishes partnership channel relations, and improves the fabric sales effectiveness." Chen Shuhong, assistant general manager of San Mao industrial, said in an interview with the media that the sale of San Mao industry was divided into three sales scopes: domestic trade, foreign trade and industrial clothing according to the demand of sales market. Because the company is located in the northwest region, and is far away from the garment manufacturer's location, in order to make up for the lack of geographical location, Sam Mao set up branches or offices in the area where garment manufacturers gathered, and directly carried out business with garment manufacturers, and established mutually beneficial cooperation with customers through the promotion of new products and joint development of customers and companies.
It is understood that in recent years, San Mao industrial enterprises channel advantages gradually emerged, in the sales of timeliness, win-win, stability has been recognized by many downstream buyers. Due to the efforts of the company's sales team, the company provides timely, pre sale, after sale and after-sales service to key customers. In addition, the way of direct docking between the company and the garment manufacturers has reduced the intermediate links, which is very important for improving the profitability of the company and reducing the procurement cost of the customers, and achieving a win-win situation.
New fabric technology to achieve energy saving and emission reduction
"Energy conservation and emission reduction means energy conservation and pollution reduction. Reducing the use of chemicals in fabric pretreatment is an important way and will be an inevitable choice. " Long Xinglong, director of textile printing and dyeing company, said that as a high-energy consumption industry, dyeing and printing has a high degree of dependence on water, and at the same time, it occupies a lot of production costs.
It is understood that the long Xing long textile printing and dyeing company mainly produces dyeing and finishing of woven fabrics and fiber blended fabrics. The main products are OEM processing trade of all kinds of high-grade fabrics, rainproof fabrics and bags and fabrics. After more than two years of production practice, long Xing long has studied the new technology of energy saving and emission reduction in the pretreatment process of Bu Gong tea saponin, and compared the production cost and energy consumption with the conventional process. The results showed that the use of Bu Gong tea saponin not only has short process route and less chemical auxiliary consumption, but also reduces the consumption of water electric energy, and eliminates the phenomenon of oxidation hole breaking and chemical residue, especially the increase of dyeing rate, no need of complementary color, reducing the repair rate, saving time and reducing costs, and meeting the requirements of cleaner production. The new process has a good effect of desizing, and the fabric has a unique fullness. It can reduce dyestuff 30% and reduce the use of softener 50%.
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