Huidong Shoe Industry Is Being Passed Through "Cold Winter"

Huizhou municipal Party committee secretary and mayor Mai Jiao led the team to Huidong to investigate the development of footwear industry, the reform of rural financial work and the protection and construction of Kao Zhou ocean.

He stressed that the future development of Huidong footwear industry should rely on improving quality and promoting innovation, and continue to polish the brand through pformation and upgrading.

In the 1-11 months of this year, there are 6380 shoe industry units in Huidong, including 865 footwear enterprises and 5515 individual footwear businesses.

There are 109 shoe-making enterprises above Designated Size, 260 thousand employees in shoe industry, 900 million pairs of shoes, and 27 billion yuan in total output value.

Data show that at present, Huidong county has gained import and export of footwear industry.

There are 349 enterprises, and more than 4000 have adopted e-commerce marketing.

In this regard, Mai said that the electricity supplier is the future direction of the development of footwear industry in Huidong. It is necessary to take advantage of Huizhou as an opportunity for the development of national information consumption pilot cities, take e-commerce as the starting point, seize the Highlands, and maintain the market position of Huidong footwear industry.

According to reports, the development of footwear industry in Huidong is also facing certain difficulties due to the weak external demand and the increasing cost of shoemaking.

Huidong shoe enterprises are mainly small businesses, and small and family workshops have a large number of businesses, accounting for 85% of the enterprises below 20, and poor ability to bear operational risks.

When it comes to business difficulties, it often closes up, and even the boss's "run away" rumor has been heard.

For this situation, Mai Jiao strongly pointed out that small businesses and self-employed households should not be single handed, but should develop together through brand alliance to make them bigger and stronger.

Some shoes for local production are dubbed "week shoes".

Mai said that we should promote the quality inspection and technological innovation and the promotion of industry standards, and guide enterprises to upgrade the quality of products and achieve pformation and upgrading.

During his research, he stressed that more efforts should be made to protect the sewage and build up supporting facilities and standardize management.

While studying the reform of rural financial work, he said that more financial services should be extended to the countryside to extend to the grass-roots level so as to facilitate the masses, benefit the people and benefit the people, and help to develop the "three rural" development.

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Zhang Jie, vice president of the China Light Industry Crafts Import and Export Chamber of Commerce, is optimistic about building a "Chinese craft shoes export base" with Chaozhou.

He hoped that the two sides could take the opportunity to jointly build "China's craft shoes export base" to increase support for the craft shoe industry, provide more and better services for enterprises, expand the share of export of craft shoes, and make Chaozhou's craft shoes industry bigger and stronger.

So far, the craft shoe industry in Chaozhou has many provincial and municipal enterprise technology centers, and has drawn up a number of industry standards in the footwear industry of the whole country and the whole province. The shoe products have also been awarded the title of famous brand products in Guangdong Province, and a number of leading export enterprises have emerged.

Last year, the city's footwear exports amounted to 249 million US dollars, an increase of 4.7%, and its products sold well in many countries and regions around the world.

Zhang Jie, vice president of the China Light Industry Crafts Import and Export Chamber of Commerce, is optimistic about building a "Chinese craft shoes export base" with Chaozhou.

He hoped that the two sides could take the opportunity to jointly build "China's craft shoes export base" to increase support for the craft shoe industry, provide more and better services for enterprises, expand the share of export of craft shoes, and make Chaozhou's craft shoes industry bigger and stronger.