Counter Attack On Internet Retailing Industry

In the era of electricity supplier, how to pform and upgrade traditional commercial retail enterprises? How to create a new business model of "entity + electricity supplier + logistics" by using the advantage of grocery stores and channels? How to find new breakthroughs in innovation and pformation? Yesterday, with the theme of "joint innovation and retail, building new business providers, and welcoming the new era", China's largest department store retailer, DAC group, held a new China entity retail new electricity supplier sharing exchange and cooperation conference in Beijing.

This year is a very complicated year for the development of China's retail industry.

According to Cai Yudong, deputy director of the Department of e-commerce and information technology of the Ministry of Commerce, according to the statistics of 3965 retail enterprises, the sales volume of China's retail enterprises increased by 10.5% in the first three quarters of 2014, and the growth rate dropped.

Among them, professional stores, department stores and large supermarkets and other traditional formats increased by 6.7%, 7.1% and 6.6% respectively, with a slight decline in growth rate.

The growth rate of traditional retail formats continued to decline, and some enterprises sharply reduced the number of stores.

At the same time, China's online retailing is still developing at a high speed.

In the first three quarters, the scale of the online retail market reached 1 trillion and 820 billion yuan, and its growth rate was close to 49%.

Cai Yudong analysis said that at present, the growth of traditional formats has entered the shift period, and new formats such as online retail will continue to grow.

The application of new technology will spawn more business models, and the market structure will be constantly adjusted in the format innovation.

This is the new normal of retail development.

In this regard, only by innovative development can the traditional retail enterprises become invincible in the new round of retail revolution.

There are two new trends in the future development of retail industry: first, to return to the essence of business, to expand the scope of service and enhance the level of service by serving the consumers as the core task, and to deepen the supply chain management.

Two, we should actively embrace e-commerce, carry out information pformation in all aspects of enterprise management, supply chain management and marketing, and carry out full channel operation.

Online and offline integration will be the main direction of retail development in the future.

This time, the big business group with a history of 20 years has taken a solid step towards the pformation and upgrading.

"The road of Internet pformation of traditional retail enterprises is not easy, and it is by no means a smooth road.

At present, there are few cases of successful implementation of O2O and giving full play to online and offline advantages.

We hope that with the full support of DAC, we will continue to make breakthroughs in business mode innovation, technology application innovation, management system innovation, and provide a typical demonstration for the pformation and upgrading of the national entity retailing industry.

Yesterday's meeting was a deep communication between tin dog network and the national strategic partners and brand suppliers as a new business entity for the retail sale of Chinese entities.

At the meeting, chairman of the board of directors of big business group Niu Gang's "humorous speech" vividly interpreted the difference between tin and Tmall: "our electricity supplier is called" Tian dog ", which is originated from cats, and thanks to Mr. Ma.

It also stems from the corporate culture of big business group, which is entity, full responsibility and loyalty to consumers.

The folk custom is that cats are elves, and dogs are loyal ministers. They do not hate each other, live in harmony, do their jobs and share household duties.

Different names have different attributes.

The line is different, and the line is different.

Can not be identical, there must be a complement, further.

Like offline entities, online dogs are real, real.

Tmall, or dog, is not just a change in name.

What's the difference between a dog that sells itself and a big business?

General manager of tin dog e-commerce company

As an online shopping mall of more than 200 entities in department stores of the big business group, tin dog network helps the store launch more value-added services, add more sales as its location, and target the pformation and upgrading of the whole retail channel of the big business group, and create the O2O mode of "land and air integration and real price".

The big business dog net has been formally launched in November 8th. It has built four new channels, namely, department stores, supermarkets, organic agriculture and imported commodities.

Based on the user base of the 20 million members of DAC group, less than a week after the Internet, the rate of arrival of the old customers reached 70%, and the average conversion rate reached 10% above the average. The conversion rate was 2% times higher than that of the traditional electricity suppliers, and the passenger price was 3 times that of the ordinary electricity suppliers.

Compared with suning.com and Gome online, tin dog network is not an e-commerce website parallel to DAC group, but an online shopping mall of more than 200 entity stores in the whole country. It is not a B2C mall, but also provides value-added services for offline shops. It helps businesses realize one store double opening, one shop next to the line, one shop online, the same price and the same price.

In the mobile terminal to provide consumers with information browsing and online payment, they can also interact with customers through 4 sales modes, including time limit snapping, new sharing courtesy, distributing coupons and discounted clearance, and importing intentional strong passenger flow for offline stores.

"We are now carrying out the full coverage of WIFI in the national stores, setting up the Internet scenario, and building all the steel and concrete stores in the country into an intelligent Internet Mall."

Liu Sijun said that in solving the problem of O2O communication, we can create a closed loop of O2O in traditional retailing industry in terms of exposure, experience, payment and consumption in an environment.

Unlike other retail stores, the network has also bypassed the PC terminal and directly entered the mobile terminal, which is closely related to the growth and development of mobile Internet.

In fact, as early as a few years ago, the wave of Zhengzhou's retail industry's "touting net" pformation was surging.

However, because we dare not rush into the unfamiliar field of electricity supplier, many commercial enterprises have been reluctant to take the substantive step of pformation.

In the difficult choice of "changing and changeless", the big business dog network was successfully launched in November 8th. The group's nationwide channel strategy has also led the retail industry in Zhengzhou to start the comprehensive "touches" first shot.

Statistics show that under the "zero market" promotion fee, the newly registered users of the tin dog network increased by 500 thousand during the two month public survey period, and the daily visiting rate of the old customers reached 70% and the passenger price was three times higher during the public survey period.

Such market feedback data shows that the O2O advantage of the big business group is obvious.

DQ group has 200 large and medium-sized shops nationwide, and more than ten brands have already been settled. The O2O contact layout has been completed ahead of schedule. At the same time, the group has 500 million passenger trips per year. If the 20 million loyal members are introduced into the tin dog network, they will directly own this high quality loyal and practical user group.

The test of water in the tin dog network reveals its beauty, and the achievements of Zhengzhou region are "one of the best."

According to Huangfu, President of Zhengzhou regional group of Dashang group, in November 8th, only 5 days later, more than 20 stores in Zhengzhou absorbed nearly 100 thousand members.

Currently, nearly 10 stores in Zhengzhou have basically realized WIFI coverage, and the new smart mall based on this will create a new "three-dimensional service network" for the public.

Relying on physical stores, we will also achieve big data marketing and establish a new membership system to achieve single product management.

Based on mobile platform and data management, tin dog network can satisfy consumers' demand for 24 hours shopping, push goods more accurately and make service mode more intelligent.

"Henan is a big agricultural province, and organic agriculture is set up in the tin dog network. Next, we should give full play to the advantages of Henan's special products, sell the products of the" Yu "to the whole country through the tin dog platform, and let the Henan people buy the quality products of the national big business stores through the tin dog net, and realize the" big business buy Henan, Henan people buy the national big business ".

Speaking of future development, Huangfu determined to speak confidently.