Speed Shifting Enterprises How To Grasp Their Destiny

At the end of 2014, the industry's hot topics of the year were recombed and tasteful to see how the Chinese fabric man turned the tide on the difficult road of development.

　 Topic 1

How to make Fabric More colorful?

Case interpretation: Wuxi Connaught Textile Technology Co., Ltd.

Key words: independent research and development, establishment of testing center, emphasis on introducing intellectual property rights talents

In order to make the fabric produced by the enterprise more competitive, Wuxi Heng no Textile Technology Co., Ltd. has taken many measures to enhance its new product development capability. "At the same time, we also developed a number of independent development while taking account of customer development." Guo Feng, general manager of the company, proudly introduced that at present, the company invested 3 million yuan in the annual development of new products, with an annual development volume of more than 2000 yuan, and the proportion of the final sample that can be used for actual production is more than 89%. It is worth mentioning that in July of last year, the Connaught technology and testing center, which was established at 5 million yuan, has started operation. The establishment of the center enables the enterprise to complete the basic performance test of the fabric products.

In the process of product development, enterprises also attach great importance to the protection of intellectual property rights of new fabrics and new technologies. Guo Feng made a detailed point of view: "in the past two years, we have applied for 13 patents, including 5 patents for invention, 6 utility models, 2 patents for appearance, and finally 6 items have been authorized; 14 applications for trademarks, 9 of which have been authorized and 5 are under review."

"Talent is the core power to promote the fabric to become more colorful. For this reason, enterprises have intensified the introduction of talents and formulated relevant incentive mechanisms to train more talents with theoretical and practical experience in weaving, dyeing and finishing, and finishing." Guo Feng said.

Comment

Because of the cooperation and independent development of many large projects, our company has achieved better economic results. It can be seen that we are willing to invest and constantly develop our own R & D, increase the introduction of talents, and pay attention to the protection of intellectual property rights.

Topic two

Fabric information acceleration or slow down?

Case interpretation: Taiwan Xu Rong Group

Keywords: providing value investment for customers; IT technology VFM system

In the view of Huang Guanhua, executive director of Taiwan Xu Rong Group, introducing the concept of service into manufacturing is not just a smile on the surface, but rather a value to the customer. And the VFM system introduced by Xu Rong in 2010 is the embodiment of the value of service that the company admired. In the past, customers had to see and touch cloth samples. After putting forward amendments, the fabric companies were allowed to do the proofing again and again for many times. The VFM system simplified the process. After customers login, they can search in hundreds of thousands of samples according to their own requirements. The fabric information retrieved from the system is clear, and customers can communicate directly with the online customer service personnel to modify the details. Once confirmed, the fabric sample will be delivered within a week.

Rong's self-developed data system includes information on the specifications, ingredients and testing reports of thousands of fabrics, as well as the latest trend trend information carefully produced by the Xu Rong business team. Customers can also get a comprehensive understanding through search, video and so on. The terminal bar code scanner is easy to operate and carry, and the customer can hold the scanner. If samples are selected at random in the supermarket, the samples can be scanned to complete the sampling. The information of these samples will be stored in the scanner according to the selected order, and then connected to the collaboration platform with the computer equipment. The staff can immediately view and print the information, and then directly reduce the sample order to the factory end when the customer confirms the correct. The VFM system is divided into two parts: the cooperation and cooperation platform and the terminal bar code scanner. Huang Guanhua explains that the cooperative platform is Asahi. This process takes only a few minutes, from the look, pick, confirm, until the next step is completed, avoiding human error, and achieving the zero time difference between supply and marketing supply chain.

Comment

Customer value has always been the aim of Xu Rong. In recent years, the enterprise has developed a unique information path. Customers can choose products on the enterprise website through the VFM system, and monitor the order status in real time. The system effectively helps enterprises realize fine management and promotes the transformation from manufacturing to manufacturing service industry.

Topic three

How to capture customers abroad?

Case interpretation: Nanjing Yi Sai Textile Co., Ltd.

Keywords: fast fashion, optimizing customer structure, and focusing on emerging markets.

"Fabric industry is the source of the life of fashion apparel industry. Only with constant changes can fashion wind be dried up. In the whole textile and garment industry chain, if there is no fabric fast fashion, there will be no fashion fast fashion today. Wu Tong, chairman and general manager of Nanjing Yi Sai Textile Co., Ltd., combining with his experience for many years, said that in the current market, the downstream market and the consumer market are becoming more fashionable, fast and high-end. The domestic textile enterprises must realize that only by relying on diversified channels, fast and efficient service and information communication, we can help customers succeed first, so that products can have sustainable competitiveness and indispensable market value, so as to establish the influence and radiation force of fast fashion brands.

Wu Tong said: "business customers are mainly European and American, focusing on fast fashion brands, especially women's clothing brands. The main countries include Germany, the United States and so on. Enterprises are involved in product development from customers. Customers have Gerry Weber, ALX, Esprit and so on. The development of the Italian market in the European and American markets is very good at present. In the past 10 years, we have gradually optimized the customer structure and established a deep cooperation relationship with many famous international terminal brands. In addition, enterprises will also focus on emerging markets such as South Africa, South America and Russia. There are many specific ways of opening up, but for the promotion of fabrics such products, such as participating in the exhibition face to face communication should be the best means, enterprises are constantly looking for such opportunities.

Comment

The weakness of the current European market can be seen from the feedback from the exhibition and brand cooperation. But this situation provides a better opportunity for Chinese fabric fast fashion brands. Enterprises should seize this opportunity, constantly optimize their own customer structure, and establish cooperation with international well-known terminal brands, in order to stand out in the fierce competition.

　 Topic four

How to get flowers and flowers in spring and summer fabrics

Case interpretation: Wujiang Jintong Textile Co., Ltd.

Key words: flower pattern design, summary of prevailing laws, market survey

The biggest difference between printed fabrics and other fabrics is the pattern of flowers. Therefore, the design of pre production patterns becomes more and more important. How can fabric enterprises combine floral patterns with product quality perfectly and conform to the current trend? For this reason, Zhao Qingsong, general manager of Wujiang Jintong Textile Co., Ltd., expounded their experience in designing and developing printing products from three aspects.

　　第一是直覺經驗，企業設計師會根據自身在紡織行業內多年積累的從業經驗，對下一季，甚至是下一年的印花產品流行趨勢做出分析和判斷，預測下一季流行的顏色、款式和面料等;第二是總結規律，任何一項事物在一定時間內都是存在周期性的，因此只要研發人員注意觀察，善于歸納、總結，印花產品的流行趨勢還是有跡可循的，企業可從眾多流行資訊中，篩選出與實際情況、產品消費群相吻合的信息，并加以總結、歸納，最終就可以捕捉到一定的流行軌跡;第三是市場調查，為了能夠更加直觀、快速的了解市場，把握當前流行趨勢，企業應該定期組織研發人員進行市場調研，這種調查一般可以分為兩種形式，分別是問卷式和面談式，在實際調研前，研發人員應先明確符合品牌風格定位的目標消費群，充分了解他們的教育層次、活動范圍等因素，做好前期規劃 Then, through face-to-face communication, we can accurately grasp the psychological needs of consumers and their desire, requirements and opinions on future costumes.

Comment

In order to win the competition in this spring and summer printing competition, the design of flower pattern must be able to live in Hold fashion. Relying on the intuition of experienced designers, summarizing the fashion rules of printed fabrics, and conducting timely and effective market research are undoubtedly good choices for fabric enterprises.

　 Topic five

What kind of pressure box will you show up in the near future?

Case interpretation: Taiwan Ming Zhen Co., Ltd.

Keywords: Innovation in line with market demand Fast fashion

"Continuous innovation is the inevitable choice for all fabric enterprises to maintain their competitive advantages. However, not all innovations have their own value. Only those products that meet the needs of the market are the real needs of enterprises. Otherwise, even if the quality of the new fabric is higher and the price is better, as long as the customers do not recognize it, everything will become futile! "Said Huang Yanpei, the head of Taiwan Mingzhen company. Most of the products developed recently are jacquard, printing, Lei silk, embroidery and blended fabrics which are difficult to find in mainland China. Among them, the printing fabric used a large number of geometric, abstract and flower patterns in the flower pattern. In terms of color, light is the main color. In order to make these products not only catch the local atmosphere, but also conform to the current international trend, the company dispatched the commissioners regularly to communicate with the top brands of fabrics in France, Italy and other countries, and then combined with the actual needs of the mainland to carry out the design, development and production of new products.

In addition, in view of the current hot topic of fabric customization, Huang Yanpei revealed: "although Ming town also has fabric customization business, because of its long production process and high cost, the proportion of this custom business in the company is shrinking year by year. Under the influence of fast-paced lifestyle, most people are happy to buy ready-made clothes, which directly results in the prevalence of fast fashion. Custom fabric