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    Xinjiang Garment Industry Break New Situation

    2014/12/21 17:18:00 17

    XinjiangClothingPolicyBrand

    News clue: this year is definitely the year of Xinjiang policy.

    From the launching of the ten preferential policies of the textile and garment industry in Xinjiang in July to the promotion of the pilot project of cotton target price reform in Xinjiang in September and the introduction of the Eurasian Silk Road Economic Belt in November, the enthusiasm of Western clothing enterprises has been stimulated.

    Editor's comment: though Xinjiang is an important part of our country.

    Cotton production

    However, its imperfect industrial chain, high cost of logistics and pportation and high prices have made the future of the clothing industry extremely sensitive to price uncertain.

    This is why many garment enterprises have decided to pfer their factories to neighboring Anhui, Jiangxi or to Vietnam, Kampuchea instead of Xinjiang after considering the comprehensive consideration.

    As a garment industry that has achieved full marketization, policy driven will certainly attract the westward shift of garment enterprises. However, in order to realize the long-term development of garment industry in Xinjiang, it is still necessary to identify the core advantages of Xinjiang in industrial development and rely on the market to drive it.

    Semir terminates its acquisition of GXG

    News clue: in January 2nd, Semir clothing announced the announcement of the lifting of the framework agreement for the purchase of shares. It was announced that as of December 31, 2013, the company and the pferor of the stock rights failed to reach agreement on the specific terms of the equity pfer agreement, and the two sides formally terminated according to the "framework agreement" signed by the two parties.

    At this point, Semir clothing purchase of Ningbo Zhong zhe Shang Holdings Limited 71% equity matters, which also means that the biggest purchase case in China's clothing industry in 2013 was officially "aborted".

    Editor's comment: in fact, since last year Semir signed a framework agreement with China zhe mu, the capital market generally believed that it had a high premium on zhe mu, and the deal was not cost-effective.

    In addition to the net assets of zhe zunshang's only 272 million yuan, its net profit of 206 million yuan in 2012 has also been questioned.

    As an online platform for China zhe Mu's reputation, it is also an important channel for GXG sales.

    Although GXG has performed well in the "double 11" promotional activities over the past years, the development mode of online volume win has made many of the online fashion brands popular, and I believe that GXG will not be an exception.

    Therefore, under the pressure of economic downward pressure, Semir's eventual abandonment of takeover is not necessarily a wise move.

    Boss, "lost contact"

    News clue: in July 25th, the official micro-blog announced the announcement that Ding Hui, chairman of the company, had lost contact with the company.

    According to people close to the company, Ding Hui and his wife owed at least 1 billion 500 million yuan.

    At the beginning of January this year, NOGE was just listed in Hongkong.

    Editor's comment: the obsession of listing has led many garment enterprises to fall into the channels of blind shops. Many listed companies are expected to open shops to rapidly increase their performance growth, so as to achieve successful listing.

    And through a painful lesson, he learned a lesson for eager to be listed clothing companies: sometimes, listing does not mean success, but rather makes them die faster.

    Indeed, in a bull market environment with good economic development and high market investment enthusiasm, enterprises may be able to obtain large amounts of capital through continuous listing.

    Once the investment environment is cold, enterprises will easily fall into a business crisis because of financial breakage. In the early days, shops for sprint IPO are also easy to run because of lack of funds.

    Actually, listing is only a means, not a final purpose.

    To achieve the healthy operation of enterprises, we must rely on steady and steady return to the products and business itself.

    Leisure wear is closing shop trend.

    News clue: in the first half of this year, the latest earnings report of Baleno's parent company De wing Jia showed that as of the end of March 2014, the number of outlets in the mainland market was as high as 388, accounting for 10% of the total number of stores.

    In mid June, the famous sportswear brand, Bai Xian Da Ge collapsed, owed debts of up to 230 million yuan, and nearly 200 suppliers were implicated.

    At the same time, the famous casual wear listed companies such as the US group, Semir, Giordano and so on also have a large number of Customs shops.

    Editor's comment: as one of the fastest growing clothing categories in China's apparel industry, leisure wear enterprises have achieved the leap and development from volume to brand by grasping the "golden 10 years" of garment industry, and a large number of excellent casual wear brands have also appeared in China's apparel industry.

    But with the change of market environment and the pformation of consumption, the market has gradually changed from seller's market to buyer's market.

    market

    The era of what products to consume is gone forever.

    But at this time, casual clothes enterprises are not careful to deal with the trend of market consumption pformation. Instead, they increase the strength of sales by joining the agency mode to achieve the maintenance of high sales. However, the problems such as outmoded style, insufficient innovation and excessive expansion of channels are not well received by enterprises.

    In the end, the sluggish economic environment has become the fuse for all its contradictions.

    Conclusion of substantive negotiations between China and South Korea FAT

    News clue: in November, the substantive negotiation between China and South Korea Free Trade Agreement (FAT) ended.

    According to the minutes, the two countries will complete the negotiations on remaining technical issues before the end of the year, and then sign the FTA copy. At the beginning of next year, the relevant departments of the two countries will formally sign the agreement.

    After the entry into force of the agreement, China and South Korea will gradually abolish more than 90% of the commodity tariffs in 20 years.

    Editor's comment: trade between China and South Korea has been on the rise in recent years. Therefore, the signing of FAT between China and South Korea is a good thing for both sides.

    South Korea has been China's trade surplus for many years. The signing of FAT between China and South Korea is bound to have some positive advantages for our textile and garment export enterprises.

    At the same time, with the invasion of Korean culture, Korean clothing has been sought after by more and more Chinese consumers, which will further increase the import of Korean clothing by Chinese retailers.

    However, behind the good trade between China and South Korea, we should also see that although China's clothing exports to Korea have been showing favorable balance, our exports to South Korea are mostly OEM products with relatively limited profit margins, while South Korea's exports to China are mostly garment products and fabrics, with a relatively high profit rate.

    Therefore, once China and Korea FAT implementation, South Korea

    clothing

    Completely exempt from export to China is bound to have a certain impact on local clothing brands.

    In this regard, to do well in products and reshape the core values must be put on the agenda of local enterprises.

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