Fast Fashion VS Sports Brand To Be Professional Or Professional?

　　 Fashion design trend

Fast fashion brand: trend DNA strong

The biggest feature of fast fashion is fast and fashionable, and this DNA is also injected into its sports series. The new series of sports is fast, and every month there will be a new launch. In its design, it will also join the trend elements of every season. The colors and patterns will lead the trend, so that the sports products will no longer be monotonous.

Professional sports brand: a certain degree of improvement in fashion.

In fact, Nike, Adidas and other professional sports brands have begun to incorporate fashion elements into their products in the past two years. Among them, Adidas is the most successful. At present, its sports fashion series include Y-3, Adidas SLVR and Adidas NEO Label, all of which have joined fashion design elements. Adidas is also keen to invite fashion designers or even collaborate with fast fashion brands to create limited series, such as this year's fashion series launched with Topshop. Generally speaking, the degree of fashion of professional sports brand has improved significantly in the past two years, but it is slower than fast fashion brand.

　　 Price

Fast fashion brand: take the parity route

For a long time, one of the characteristics of fast fashion brands is "moving prices", and so is its sports series. Because of this, fast fashion sports products are also attractive to price sensitive consumers. For example, H&M's Sport products range from 99 yuan to 349 yuan, and the price range of men's sports products is between 99 yuan and 749 yuan. Other GAP, Berksha and other sports products range from tens to hundreds of dollars, which is very attractive to young fashion consumers.

Professional sports brand: the international brand is relatively expensive. In the professional sports brand, the price of domestic brands such as Lining, XTEP, and 31st degree is much more than that of Nike, Adidas, Puma and so on. If the price of professional sporting goods above the international brand is comparable to that of fast fashion, Nike and Adidas brands are much more expensive. For example, a sports running T-shirt can not be bought at a price of less than 100 yuan, and the normal selling price is two hundred or three hundred yuan.

However, in the past two years, many professional sports brands are facing enormous inventory pressure. In the sports counters of shopping malls, many brands will start to discount all year round. The general discount rate is between 5~8 discount. But even so, the price of the brand is higher than that of the fast fashion brand.

　　 Scientific and technological functionality

Fast fashion brand: not highlighting technology content

The sports products of fast fashion brands also incorporate some technology elements, such as quick drying, light weight, close fitting, etc., but they are all the most basic technology equipment of sports products. The purpose is to make sports products have the comfort and functionality of wearing, and generally do not regard this as a gimmick of the brand campaign series.

Professional sports brand: powerful patent technology

Light weight, seamless design, shock absorption, help to improve the results of the competition... Professional technology such as these are often seen on new products launched by professional sports brands. Indeed, brands such as Nike and Adidas have been inseparable from sports since their founding. Their professionalism is reflected in the study of more professional functional sports products by professional researchers combined with the physiological structure and motion characteristics of the human body. The purpose is to make people feel that exercise can be more relaxed or faster when they are wearing such sports products, and many of them are brand patents, which are very attractive for sports product technology control.

　　 Star Limited

Fast fashion brands: designers with a small number of topics

Fast fashion brands are very good at marketing, invite fashion designers or star models to design a limited edition series, which is the most popular marketing method in fast fashion. Almost every time this kind of Star Limited money will be full of fans' appetite and limited supply before it is launched, this "hunger marketing" has earned enough attention for the movement of fast fashion brands. Although prices are much higher than those of ordinary products, they are still highly sought after.

Professional sports brand: sports star series

If you want to buy sports stars, you can only go to professional sports brands. Such as Nike, Adidas and other brands and sports stars are more sophisticated than fast fashion brands, so the stars of these brands are usually limited to sports stars, such as Jordan series and Kobe series. Every new generation of products will have many loyal fans to collect and collect, and some even have potential of appreciation like Collectibles.