2014 China Fashion Index Summit To Share Consultation And Explore Future

In December 19th, 2014 China, hosted by fashion group.

The global release and fashion summit was held at Four Seasons Hotels, Beijing.

Liu Jiang, chairman of fashion group, vice president of fashion group strategy and career development, Zhang Yangzheng, general manager of fashion innovation center, attended the summit. We shared the forefront information of fashion industry with brand representatives, Chinese designers, Chinese city representatives and industry experts, and explored the development direction of the industry.

Based on inspiring speculation, sharing results and commending advanced ideas, the summit has designed three links: "fashion round table forum", "China Fashion index white paper" and "China Fashion index list".

Fashion Roundtable forum Trilogy

The theme of the fashion forum is "

"," channel way "and" designer's road "have been branding the brand representatives, the channel traders and designers to analyze the three topics of" how to brand consumers in the dialogue economy era "," how to do well the experience economy "and" how to win the turning point ".

Mr. Zhang Yangzheng, the representative of fashion group, Mr. Xiao Mingchao, chief executive officer of the consulting agency, business trend observation expert Xiao Mingchao, Baidu representative, the founder and chief executive officer of Baidu, Ms. Chen Congrong, executive director of RET Rui Yi, Zhang Jiapeng, Secretary General of China real estate Roundtable, Mr. Cai Hu, founder of the palm buyer shop, Mrs. Zhang Yun Fei, director of fashion group strategy department, Copenhagen fur representatives and representatives of the municipal government, etc., to share the experience of the industry.

"Exquisite little world" national debut

Fashion group released the 2014 China Fashion index at the same time.

The exquisite little world.

As the year-end inventory of the fashion industry in 2014, the book elaborated on the media, brands, channels, designers and the new path of urban development in the fashion industry. It analyzed the differences between fashion and fashion consumption behaviors among fashion groups, especially 60, 70, 80 and 90, and revealed the red and blue sea distribution and industry management strategies of fashion industry, which has important guiding significance for the construction of the industry.

Announcement of China Fashion index list

In 2014, the China Fashion index was released to recognize the outstanding contributions of fashion industry, fashion designers, cities and business circles, and to highlight the outstanding representatives of these four fields:

The most popular brands in 2014 were women's clothing CHANEL Chanel, men's wear George Armani Giorgio Armani, car BMW BMW (import), watch ROLEX Rolex, jewellery Cartier Cartire, skin care product Est e Lauder Estee Lauder, make-up Maybelline Maybelline and perfume CHANEL CHANEL;

The most valuable Designer Award was announced in 2014: the most valuable men's wear designer Sun Xiaofeng, the most valuable women's wear designer class Xiao Xue, the most valuable accessory designer Zhong Hua, the most valuable custom designer Wang Peiyi, and designer Jiang Xi was awarded the Copenhagen special award.

Announced the 2014 fashion city: including fashion education city Beijing, the most active city of fashion business, Shenzhen, the most active city of fashion culture Qingdao, Xiamen, the most active tourist city, Tengchong and so on.

The 2014 most popular ten fashion business circle landmarks in the year of the year are announced: Shanghai K11 shopping Art Center, Beijing Sanlitun Taigu, Shenzhen Longgang COCO Park and so on.

It is understood that the "China Fashion index" project launched by fashion group, since 2011, lasted for 4 years, and gradually created a certain influence in the industry.

The white paper of China Fashion index is the first research report of fashion industry in China. Based on the survey of nearly 10 thousand fashion people each year, the paper analyzes the fashion industry from the five forces of media, brand, channel, designer and city, and defines the sustainable development mode of Chinese fashion industry based on the comparison between the western and Chinese fashion industry models.

Zhang Yangzheng, vice president of fashion group strategy and development, said: "in 2014, China's fashion index has been refined to the lifestyle analysis of different intergenerational fashion groups. The macro industry has conducted a stocktaking and forecast of the fashion industry circle, and put forward that fashion has become a common pursuit. Small and beautiful ecosphere will be the focus of operation of the future industry, and how to create fashion and make the fashion crowd feel, so as to promote the research and development of China's fashion industry, and provide wisdom support and professional guidance for Chinese fashion enterprises, fashion brands and fashion industry."

The summit combines the round table forum, the awarding ceremony, the city tour, the exhibition and so on many kinds of forms. The scene designer Showroom provides the stage for Sun Xiaofeng, Ban Xiaoxue, Zhong Hua, Wang Peiyi, Jiang Xi, Wang Ziye, Guo Haofei, Guo Haofei, Kong Nan Nan, and so on 10 Chinese designers, attracting the attention of many brand representatives.

Looking forward to the future, Liu Jiang, chairman of fashion group, said: "we must take a correct look at the phenomenon of rapid innovation in the pition period of fashion industry, and take a normal mind to walk leisurely on the road leading to the exquisite small world. I believe that in 2015, the fashion index of China will be more brilliant under the joint construction of many fashion industries."

About fashion index

The "China Fashion index", launched by fashion group, aims to promote the research and development of China's fashion industry. It provides wisdom support and professional guidance for Chinese fashion enterprises, fashion brands and fashion industry. It is a common caliber for observing and evaluating the development trend and trend of China's urban fashion.

The 2006 fashion white paper focuses on the consumption of Chinese urban residents, and initially outlines the characteristics of China's fashion consumer market.

In 2011, the research on "Chinese city fashion power" deeply integrated the two themes of "city" and "fashion", providing important reference information for the development of Chinese cities and urban planning and construction, and for the first time the introduction of China's urban fashion rankings.

In addition to the Chinese urban fashion rankings, the China Fashion index released the list of attractiveness of luxury brands in China's 20 largest cities in 2012, and the list of costumes, jewellery, watches, cars, cosmetics brands most popular in cities, and the 10 most attractive list of Chinese designer brands.

In 2013, China Fashion index focused on the five key forces of the development of China's fashion industry: media, brands, department stores, designers, and cities, and joined forces to promote the pformation and growth of China's fashion industry.

On the basis of the list of 2012, the list of "new forces", the most concerned design, has been added.

In 2014, China Fashion index further subdivided the dimensions of fashion crowd research, expanded the research city to 21, added the list of "fashion business circle landmark" and "most valuable designers", and further subdivided clothing and cosmetics categories, striving to be more vertical and deep into the world, creating the most complete and authoritative fashion list of China's fashion industry.