2014 Key Words Of The New Normal Economic Situation

From high speed growth to medium and high speed growth; from extensive speed to extensive growth. Quality efficiency Intensive growth; shift from traditional growth point to new growth point.

The central economic work conference pointed out that a series of Trend change It shows that China's economy is evolving to a more advanced stage, a more complicated division of labor and a more rational structure. And how to understand, adapt and even lead the "new normal economy", we may recall the key words in 2014.

　　 [Key words] synchronization of the United States "black five"

From the past watches, bicycles, sewing machines "old three big pieces" to later color TV, refrigerator, washing machine "new three big pieces", then to the explosive growth of the car, the mobile phone information consumption surge...... In 2014, when consumers shouted "chopping hands" on "black Friday" in the United States, there was no innovation and the wave consumption style dominated consumption age dominated by "one consumption" gradually passed away.

The development of Internet and the progress of 3D printing technology have challenged the industrialization and large-scale production in the same age. Zhang Youwen, director of the Institute of world economics of the Shanghai Academy of Social Sciences, believes that the personalization and diversification of future sales means that new ideas should be transformed in the development of the industry, and manufacturing and service industries will change from time to time.

　　 [Key words two] investment in new formats

The balance of treasure, cash treasure, Ruyi Bao and other "babies" have been born, so that the banks of "lying down to earn money" are worried. Tmall's "double eleven" created more than 50 billion yuan of sales a day, leaving department stores to be "fitting rooms". New formats and business models are constantly emerging, driven by changes in the overall investment environment.

Chief of Bank of Communications Economics Jia Lian believes that quite a few of the new investment opportunities of new technology are relatively scattered, and the investment entities are scattered small or micro enterprises or innovative enterprises. "But because of the uncertain future of new technology and the lack of collateral, there is a need for investment and financing systems to innovate and match the new normal system of this investment."

　　 [Key words three] motor car export

Export shoes and hats in the past, now export narrow gauge high-speed EMU and high-end medical devices to the surrounding countries, and the new products won the international industrial design award. Experts believe that although China's export situation is very grim, export competitive advantage still exists.

"The main problem is the upgrading of products, and the production of shoes, gloves and clothing hats in coastal areas. These low value-added industries will gradually be phased out and develop in the direction of high added value." Lian Ping believes that the government needs to improve its management methods, such as policy wide, and create a policy environment and institutional environment conducive to public entrepreneurship and market players' innovation.

　　 [Key words four] the rise of service industry

China is gradually transforming from an industrial power to a service powerful country. In 2013, China's service industry added value for the first time exceeded second industries, becoming the largest industry of the national economy, and the service industry is becoming a new engine of economic growth; although the economic growth rate has declined, the number of new businesses in cities and towns nationwide has completed the annual target task ahead of schedule.

"In the process of transition from an investment and export led economy to a consumption led economy, the demand for producer services such as trade logistics, Internet Finance and so on will grow." Chi Fulin, Dean of China (Hainan) reform and Development Research Institute, said the upgrading of consumption structure will lead to the simultaneous upgrading of the supply market and personalized adjustment. "For example, the potential of old-age consumption is far from being excavated, and the supply of old age consumption is far from enough."

　　 [Key words five] innovation driven development

Global factories are gradually shaping up, and Southeast Asia has become the "new darling" of foreign-funded enterprises. Former industry giants Kodak and NOKIA were "defeated" before the new consumption mode. In particular, in the context of the growing aging of population, rising labor costs, and the gradual decline of population and resource dividends, innovation should especially become a new engine for driving development.

"The future is about intelligence, not labor." Chi Fulin believes that the upgrading of consumption structure is putting forward higher challenges for innovation. This is an opportunity -- the development of personalized consumption and service industry not only promotes employment, but also provides innovative platforms for all kinds of talents. It is also a challenge -- millions of college students in China are hard to find jobs, highlighting the unreasonable educational structure and the lack of Vocational Education in China.

　　 [Key words six] one dollar to run a company

2014 is a new year for a fair market environment. The start of the "new normal" of anti monopoly, from the real payment system to the subscription system, the one dollar management company, and the "opinions on promoting fair competition in the market and maintaining the normal order of the market" are all aimed at creating a fair, unified and transparent market environment for all enterprises, reflecting the new connotation of "wide entry and strict management".

"The negative list of market access in the future is to achieve the right to restrict the government beyond the list." Shanghai Lixin University of Commerce professor Hong Mei said that at the same time, we should implement measures such as simplifying exit, reducing approval, breaking blockade and monopoly to stimulate market vitality, so that the market can play a greater role.

　　 [keyword seven] retain APEC blue

The fog and haze enveloped the sky has become the "heart and lung pain" of many Chinese citizens. From the data disclosed, the problem of environmental violations investigated and dealt with in 2014 has increased significantly. The "zero tolerance" of environmental offences and the retention of APEC blue have become a common understanding. In the past, the development mode of big chemical industry and high pollution will be eliminated.

Chi Fulin said that good ecological environment has become a basic public demand and has become a public product that the government needs to provide. In the past, the space of energy resources and ecological environment was relatively large, and now the environmental carrying capacity has reached or near the upper limit. "Green and low carbon will not only become the mainstream, but also will become one of the important goals of our structural adjustment and transformation."

　　 [Key words eight] risk mitigation mechanism

The high price of real estate has led many white-collar workers in the first tier cities to shout "can't afford to buy a house, can't afford to have children", which brings financial risks to be reckoned with. Under the downward trend of economic development, hidden risks, including overcapacity and local debt, are gradually becoming dominant. It will continue for a period of time to resolve all kinds of risks characterized by high leverage and bubble.

"There are potential risks in real estate and local government debt, all of which need to be resolved by reform." Chi Fulin said that local governments are keen to create new towns, which are closely related to the existing economic mode and fiscal and taxation systems, but the debt repayment period and the rising proportion of local debt are also very difficult. In the future, we need to establish and improve the institutional mechanism of risk mitigation so as to avoid "debt crisis" which has been borrowed for the next term.

　　 [Key words nine] macro regulation of Science

Nearly 100 items of Post Examination and approval have been added. The Shanghai free trade area has focused on seed nursery, and has tried out a series of replicable and popularized reform methods. This series of measures for decentralization, reform and innovation are being deepened, and dividends are being made to reform rather than to "depression" to policy.

"In the past, we talked about regulation as motivation. In fact, it was a penalty kick. It is easy to generate policy dependence and also lead to distortion of economic signals." Zhang Youwen said that stimulus policies are often unfair, and although they can play a role, they are prone to bias. In the future, we will avoid more policy influence and intervention, but let the market operate on its own, so that the market can play a decisive role.