Customized Training Shoes: NIKEID Launches NIKE FREE TR 5 Training Shoes
Led by golf player Wei Shengmei, NIKEiD launched the Nike Free TR 5 training shoes. Athletes To achieve personalized customization of training shoes.
Wei Shengmei (Michelle Wie) has always known how to become a public. focus 。 At the age of 12, the 25 year old athlete became active in the professional golf course and began to take part in the men's professional competition at the age of 14. In the past year, she won the U.S. Women 's Open championship.
On the sidelines, the Hawaii born athlete also likes to take his bold and clear style. Training shoes, especially NIKEiD custom training shoes, is one of her favorite ways of expressing herself.
"I've been obsessed with NIKEiD for many years," Wei Shengmei said. She said that more than 90% of her sports shoes came from the customized NIKEiD. "I like to create eye catching training shoes. Like bold colors and fluorescent colors, like fluorescent green is great, leopard print is also very good. I like everything that attracts attention. "
Recently, Wei Shengmei has integrated her personality style into Nike Free TR 5, which will be sold by NIKEiD in mid December. The popular fitness training shoes have been fully upgraded in performance, including the new Free 5.0 outsole and improved heel design.
Nike Free TR first used hexagonal bend grooves on the Nike Free 5.0 soles. The groove enables the shoe to move in many directions, and at the same time allows the sportsmen to move freely. This is also the purpose of all Nike Free training shoes. At the same time, the key areas in the outsole have also been ingeniously increased. Rubber pad To provide traction and durability.
"The outsole provides the flexibility and barefoot feeling that athletes need to carry out a series of different training in the gym," said Nicole Muller, Nicole Mueller, director of Nike women's fitness series. "But Nike Free 5 soles also provide many athletes with the cushioning force needed to do training such as squat and sprint."
The upper part of the shoe is designed with the engineering mesh, dispersing the mesh at the location where the ventilation is needed, which is convenient for heat dissipation. The compact mesh mesh at key training sites provides support protection. Dynamic Nike Flywire follows the movement of the foot to carry out the adjustment. By understanding the different requirements of female athletes on heels, Nike designers are committed to the design of the heel of Free TR 5 training shoes, with a molded foam heel made from the shape of Achilles tendon, so as not to sacrifice comfort but also provide safety.
"One of the pillars of Nike's women's design concept is to beautify the shape of the female body," Muller said. "Considering this, we have added some aesthetic shoes to our ankles. It also ensures the supporting force and softness of the heel. For Wei Shengmei, Nike Free TR 5 shoes are the best way for her to use NIKEiD to design ability.
"I think for me, the primary goal of designing Nike Free TR 5 is to make shoes look dazzling," Wei Shengmei said. "I want bold but not too dazzling colors. As long as the color is shining, people will notice my shoes and ask where I can buy them.
Landing on NIKEiD, female sports enthusiasts can customize all the details from shoelaces to midsole, or NIKEiD customization through oral dictation. A perfect NIKEiD product is not only a personalized display, but also a source of power.
"When training, there are always a few waking up in the morning and not going to the gym," Wei said, "but if you have a particular dress or a pair of shoes, you will encourage you to go to the gym." Every time I saw NIKEiD's shoes, I was very excited and encouraged me to train. This leads to a truth: if you look great, you will feel great, and that means you will do well. "
Since December 16th, Nike Free TR 5 training shoes have been put on sale through NIKEiD.com. Since January 1st, the non customized version of Nike Free TR 5 can be purchased through designated retailers or Nike.com.
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