How To Break The Door Of Brand Internationalization By Original Design

It is easy to find friends who are often on Taobao who have many originality on Taobao platform.

Their works show their works with this platform, and they also show their understanding and pursuit of clothing and beauty.

The works of original designers are gradually accepted by everyone, representing the recognition of original design.

In fact, some original designs do not lose to some mature brands and designs.

In this era of increasing individuality and distinction.

The unique design style and alternative design concept of original design represent a different kind of aesthetics and concept.

They are mild, or intellectual, or casual, or improved.

Or from the costumes of ethnic minorities, with rich mysterious exotic customs.

No matter what style it is, there are deep Chinese elements.

As the international road is getting faster and faster, some famous international brands have entered the Chinese clothing market.

Our country

It has also entered the era of branding.

With embroidery, tie dyeing, silk, cheongsam, blue and white and other Chinese elements frequently appeared on the international stage.

The unique charm and temperament have deep influence on the people of the world.

The most famous international designer's works are Chinese elements, Chinese style cheongsam and embroidered silk, which are most strongly supported by foreign fashion ladies.

As an ancient civilization with 5000 years of history, our clothing civilization has a long history as well.

As early as the beginning of the Shang and Zhou civilization, Chinese costumes had been formed, and the system was established independently, and the generations continued to develop so far. Although many elements of other ethnic groups have been absorbed in the process of improvement, the Chinese elements of the unique soul of the Chinese nation have never changed.

The wheels of history are ruthlessly run away, and everything has gone to ashes.

But dress culture and Chinese civilization have always existed in the soul of the Chinese nation.

The Chinese people

It also has a distinct historical imprint: the elegance and elegance of the Wei and Jin Dynasties; the generosity and magnificence of the Tang Dynasty; the elegance and elegance of the Song Dynasty; the rounded atmosphere of the Yuan Dynasty; the simplicity and practicality of the Qing Dynasty.

As a part of history, dress culture is marked by the deep traces of class struggle.

Its development and evolution are all influenced by class struggle.

As a part of culture, it deeply affects us today.

Today, when the world civilization collide and merge with each other, how to make the Han costumes with thousands of years of civilization and Chinese civilization display in front of the people of the world.

Let him bloom like a brilliant Chinese civilization and shine a unique light and accumulate a unique brand of Han nationality clothing.

Big stage.

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Looking at the history of Hanfu culture for thousands of years, we can easily find its eclectic nature.

For thousands of years, the Han nationality clothing has been absorbing and drawing on the essence and characteristics of various ethnic costumes for thousands of years and applying them to the improvement of their national costumes.

Today's world is a world where all ethnic cultures blend and blend with each other. It is a world where you have me and you have me.

Eclecticism and common development are the common characteristics of the world.

Some original designer brands have already formed a certain scale in the electronic business platform. Some have already registered their own products.

He owns his own store.

How can we make the original brand go out to the world and become an international brand?

I feel the most critical thing is the lack of larger platforms and opportunities.

nowadays

Just like the big girl who used to be in the boudoir, we were ashamed to go out or not to go out, which caused us to lose many opportunities to compete with international brands.

No matter how to take it out so that we can see it together, we can not know its shortcomings and continue to improve.

If so, when will you stay in the boudoir?

Just recently ended "

The forum raised this question, and launched the discussion on how the original design should take the road of brand internationalization with the theme of "cultural confidence as the soul and design as the core to promote the construction of brand power".

All this makes

I saw hope.

If there is no market and no brand has been promoted, a good design can only be like hiding in a boudoir, which completely loses the meaning of design.

Design is the soul and core of a garment.

How much effect can it bring to clothing?

It can only be reflected in the market.

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Is it acceptable to the public? How much market share can be obtained? Only when it is launched, can it be known.

Only by pushing it out can we know how many people can recognize it. Only by being recognized by consumers can a garment get vitality.

Complete reference and imitation are not real original designs. Original design is not a simple improvement and improvement to the established state. Original design should be an autogenous state presented on the original basis, and there should be a fresh breath of breaking the soil.

It has reference to existing designs, and has its own unique side. Designers have a unique understanding and interpretation of things to life.

What's more,

We should not only stay in the design itself, but also be beautiful. The pure art of design should also serve the market and the public.

If a design only stays at the artistic level, and ultimately can not go to the market and move towards people's life, it will lose the significance of design.

The fundamental meaning of design is to serve the masses, and to beautify the life of the people through design and beautify the colorful aspects of the world.

With the trend of garment industry

Some garment enterprises begin to attach importance to original design.

In particular, some designs with obvious national characteristics and Chinese elements have attracted everyone's attention.

The Chinese people's dressing consciousness has shifted from the blind Westernization in the past to individualization and to Chinese clothing which can better show the national temperament and characteristics.

This change is the expression of National Awakening and the result of rapid upgrading of national quality.

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