The Sports Shoes Market Is Promising, And The National Sports Movement Is On The Rise.

The world is now enveloped in one piece.

China has become a related product.

Such as Adidas, Nike or Puma's important revenue source, and has become a professional project such as BROOKS or ASICS brand.

　　據專家估計，全球跑步者為制造商帶來的年營業額不但高達150億歐元，且其趨勢仍持續發展，以adidas為例，今(2014)年第三季，該公司跑步相 關產品銷售值大大提升了20%，其中一部分應歸功冬天氣候溫和之賜，今年2月間德國不但少雪而且溫暖如春，誘使不少人到室外跑步，乃致德國最大運動用品專 賣連鎖店Intersport今年2月跑鞋銷售較去(2013)年同月大幅攀增了70%，但跑步產品在德暢銷已非一朝一夕之事，事實上，多年來，其銷售一 直不斷升高，2011年其收益增幅甚至高達13%，而今年除了氣候影響以外，也受到跑步人數越來越多的有利因素推動，此點可由1999-2013年間德國 每年舉辦的馬拉松跑步運動，由78項逐年增加到200項而看出其中一斑。

The 10 kilometer competition attracted 6500 women only in one city in Berlin, Germany. The other two American businesses, such as Under Armour and BROOKS, respectively sponsored two major activities such as "Tough Mudder" and the iron Han cross country obstacle race (Strongman-Run). On the other hand, manufacturers also did not forget to improve their products, such as introducing anti slip running shoes, and keeping warm, dampproof and breathable all-weather trousers. Taking Japan's brand ASICS as an example, although the manufacturer has neither set foot in golf products nor Adidas and Nike belong to all direction product manufacturers, for many years, ASICS has been ranked fifth in the global supplier rankings. In order to encourage consumers to run more frequently, manufacturers are also sponsoring long-distance race competitions. Taking the leading Nike of the US industry as an example, this summer has held an evening running competition in the multinational capital of the world.

Another brand BROOKS, which once ranked eightieth in Intersprot suppliers many years ago, has been rapidly promoted to thirty-sixth in the past. Obviously, the efforts of these manufacturers have already captured the favor of consumers and received feedback.

At present, even the people of mainland China are starting to join in running. Take the marathon race held in Shanghai this autumn as an example. In less than 30 minutes, the 35 thousand entries will be immediately snapped up. In this case, it is foreseeable that sporting goods stores around the world will continue to expand their running shoes shelves in order to meet the increasing market demand.