2014 The First China (Qilu) International Fashion Week Spring City Ji'Nan Grand Opening

December 18th, the 2014 China (Qi Lu)

That is, the grand opening of the Shandong Art Museum. Around the theme of "Shandong fashion charm city", a series of colorful activities have been launched, focusing on the pformation and upgrading of Shandong's garment industry under the new normal. It has become a new comprehensive fashion event with a new concept and comprehensive upgrading.

This fashion week is four days (December 18th to December 21st).

It is supported by the China Apparel Association, the China Fashion Designers Association, the Circulation Association of China Textile Industry Federation, the Shandong Textile Industry Association, the Shandong apparel industry association, Beijing Sheng Shi Jia International Cultural Development Co., Ltd. and Shandong Art Museum.

2014 the first China (Qilu) international fashion week, with "fashionable Shandong" as its cornerstone, opened a prelude to the wonderful opening ceremony. It gathered the outstanding clothing brands and designers in the province, the fashion release of stars gathering, the summit forum that the heroes arrived at, and the award ceremony of benchmarking enterprises, demonstrating the important position of Shandong in the industrial cluster of China's garment industry.

New business cards create fashion Qilu

As a major clothing Province in China, Shandong garment industry has accumulated strong industrial foundation and advanced manufacturing capabilities, and has established a strong comprehensive competitive advantage with unique conditions for hosting fashion week.

Landing in Ji'nan this fashion week can not only create the city card of "fashionable Shandong charm Quancheng", but also become an important link to realize the brand strategy of the garment enterprises in the province, tap the internal driving force, promote scientific and technological innovation, and realize value reengineering.

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"Hosting" will bring new impetus to the pformation and upgrading of Shandong's garment industry, integrate the high-quality resources of the whole province and the international fashion industry, promote the technological innovation of Shandong's clothing, enhance the value of the clothing brand of the province, and enhance the radiative influence of the Ji'nan area of the provincial capital city economic circle on the surrounding urban agglomeration economy.

At the same time, the Qilu fashion circle should be built to change the traditional Hippo impression of Shandong's clothing industry and create a new image of Shandong fashion cheetah.

In December 18th, Wang Tiankai, President of China Textile Industry Federation and President of China Garment Association, jointly launched the opening ceremony with vice governor of Shandong, Wang Sui Lian. At the same time, Ruyi group's brand "Royal Ruyi" was launched in Paris, France, after the stunning appearance of Paris.

At the opening ceremony, Xia Zhilin, President of Shandong Textile Industry Association, delivered a speech. He said: Shandong garment industry has become one of the most important garment industry clusters in China. Through the fashion week, the clothing brand of Shandong province will be upgraded, and the level of fashion and creative design will be upgraded.

Mr. Li DQI, chairman of the China Fashion Designers Association, said that fashion can lead to changes in fashion trends and drive lifestyle changes. In the context of Shandong's excellent Confucian culture, it is the key to expand the influence of Shandong's clothing brand to create innovative, design oriented industrial development mode and create more fashionable and more powerful brand image.

At the opening ceremony of the fashion week, the "Shandong clothing awards" was launched vigorously to encourage outstanding clothing brand enterprises in the province to build up the path and direction of Shandong garment industry upgrading.

Han Du Yi house, red collar group and Ruyi group of Shandong were awarded the innovation award of Shandong fashion Internet mode, Shandong garment two integration innovation award and Shandong international garment integration award.

On the occasion of the fashion week, the Shandong garment industry association, the French ESMOD High Fashion Institute, the Italy Fashion Association and the Korean fashion designers Federation jointly launched the "international talent exchange plan" cooperation project. Relying on the resources and advantages of the four sides, we reached strategic cooperation on the four contents of resource sharing, interaction and interaction, complementary advantages and demonstration.

Further promote the fashion industry cooperation between China and Italy, France and Korea.

Discussion on upgrading and building a brand think tank

Standing at the juncture of the era, how to plan the clothing industry in Shandong and how to develop the brand urgently need the wisdom of both inside and outside the industry.

In December 19th, the first China (Qilu) International Fashion Forum and the 2014 annual meeting of Shandong garment industry association will be held in Ji'nan Sofitel Jinan Silver Plaza Hotel in December 19th to explore the "upgrading of the clothing brand in Shandong under the new normal".

The Forum gathered experts and scholars from culture, brand and business field to share their thoughts and explorations on the pformation of clothing brand from different fields, helping to pform and upgrade Shandong's clothing brand under the new normal.

Liu Jianguo, President of Shandong garment industry association, believes that the "new normal" of the clothing industry is mainly manifested in the following aspects: first, the rapid development of online sales; the two is the surge of technological innovation; the three is the innovation of pattern innovation, and the four is the integration of cross-border practices.

Under the "new normal", it is not only a slowdown in economic growth, but also a shift in growth momentum.

How to adapt to the new normal? Wang Zhuo vice president believes that first, we must return to the product era and create a perfect manufacturing realm with the spirit of craftsmen.

Second, we must enhance the operation level, carry out meticulous management and achieve efficient operation.

Third, build a basic team and emphasize professional skills and professionalism.

Fourth, we should build a small and sophisticated core competitiveness with the industrial revolution.

Fifth, set up the thinking of the times, from understanding to using the novice, and following the trend.

Professor Zhang Yiwu, a famous cultural scholar, points out that to adapt to the new consumption changes in the new era, the brand must focus on three combinations: first, combining fashion with parity; two, combining the elite with the masses; three, combining the avant-garde with the classics.

Professor Lu Xiao, a brand management expert, believes that the most important thing is the change of thinking from "Hippo" to "cheetah". The brand must abandon the follower strategy and become an innovator representing the products and ideas of the times and cultural traditions.

The development of social economy needs products with cultural heritage and innovative products. The value system of Chinese society promotes traditional innovation, and China will have its own boutique brand.

At the forum, Wu Hong, deputy general manager of Limited by Share Ltd in Shandong Ginza mall, Long Lijun, vice president of Limited by Share Ltd, Zhenhua Department Store Group, Long Lijun, general manager of Ji'nan Shimao Business Management Co., Ltd., Sun Hua, Gong Dan, deputy general manager of Limited by Share Ltd, Shin Nu group, Zhang Xiaoguang, deputy general manager of the Zibo Silk Dyeing Group, Wang Tao, Wang Tao, President of Shandong Province, are taking part in Pioneer dialogue.

Francisco Fieldy, the representative of Italy Fashion Association, Xiong Youwen, Professor Wang Wei of the ESMOD High School of fashion art, Wang Wei, general manager of red collar group, Ding Cailing, executive director Ding Cailing of Ruyi group, participated in the pioneer dialogue two, explored the international integration under the new normal, and fully communicated the thinking of how to "go out" and "import".

Grounding gas leads fashion consumption

The biggest highlight of this fashion week is the fashion conference of clothing brands in Shandong province. In December 19th, the banner Chen Yanqin fashion conference was held in Ji'nan Art Museum, and announced that the Chinese cheongsam would officially become a branch under the Shandong apparel industry association. In December 20th, d''NIM Chen Wen released the fashion in Shandong Art Museum and won the unanimous applause from the audience.

The "fashion Shandong weaving dream spring city" exhibition and fashion conference opened to the masses of consumers are set up in Shimao International Plaza in Ji'nan. The hemispherical device attracts a large number of Ji'nan residents to come and watch. The provincial brands, such as the brand of keledrome, AI Musi, soma, know things, Qiingdao University Textile Institute, Yi Yi, CIMALP ximalu, and Yihua Zheng Hong, are presented in this dress, presenting the most innovative creative works in Shandong and the concept of fashion creativity.

In the middle of the hemispherical exhibition hall, the "fashion Shandong dream weaving spring city" exhibition was held in the same time. The spinning wheel, which represents the traditional handicraft, brought us to the ancient time of the "crown belt and clothing world".

The 10 sub exhibition areas are mutually matched and star shaped, creating a comprehensive exhibition with history, story, continuity and innovation.

The exhibition brings together representative garment enterprises in Shandong, Ruyi, Lu Tai, Yi Fa, Hongling, Han Douyi house, Da Yan Fang, Lu Jin, Tian Yan, Ye Li Ya, Shu Lang, Qi Yuan.

It not only inherits the traditional craft with the quintessence of Qilu culture, but also has the new manufacturing technology that shows Shandong's scientific and technological strength and industrial scale in the new era, and is more popular with consumers in the Internet age.

In order to increase interaction with audiences and interesting content, the exhibition hall also features 3D site volume, virtual try on, live spinning, Lu Jin and so on.