The Trend Of Running Is Becoming More And More Popular.

At present, the world is covered by a running trend, which has become an important revenue source for sports products such as AdidAS, Nike or Puma, and has become a professional project of BROOKS or ASICS brand.

According to expert estimates, the annual turnover of the global runner for manufacturers is not only 15 billion euro, and its trend is still developing. Taking Adidas (Adidas) as an example, the sales value of the running related products increased significantly by 20% in the third quarter of this year (2014). Part of it should be attributed to the mild climate in winter. In February this year, Germany not only had less snow and was warmer than spring, but attracted many people to run outside, which was the largest sporting goods monopoly chain store in Germany Intersport, February this year, the sales of running shoes increased by 70% compared with the same period (2013) in the same month.

Selling well in Germany has not happened overnight. In fact, its sales have been increasing for many years, and its revenue growth has reached 13% even in 2011. This year, besides climate impact, it is also driven by more and more favorable running factors. This can be done by the marathon held annually in Germany in 1999-2013 years.

From 78 items to 200 items each year, we can see one of them.

Sports products manufacturers, in order to encourage consumers to run more frequently, are also sponsoring long-distance running competitions. Taking the leading Nike of the US industry as an example, this summer has held an evening running competition in the world's multinational capital. This 10 kilometer competition attracted 6500 women only in one city in Berlin, Germany. The other two American businesses such as Under Armour and BROOKS sponsored two major activities such as "Tough Mudder" and the iron Han cross-country obstacle race (Strongman-Run). On the other hand, manufacturers also did not forget to improve their products.

Take the Japanese brand ASICS as an example, although the manufacturer has not been involved in golf products, nor is Adidas and Nike an all directional product manufacturer. For many years, ASICS ranks the fifth among Intersport global suppliers.

Another brand BROOKS, which once fell to eightieth place in Intersprot suppliers many years ago, has now moved to thirty-sixth place rapidly. Obviously, the efforts of these manufacturers have already captured the favor of consumers and received feedback.

At present, even the people of mainland China are starting to join in running. Take the marathon race held in Shanghai this autumn as an example. In less than 30 minutes, 35 thousand entries will be immediately snapped up. Under such circumstances, it is foreseeable that sporting goods stores around the world will continue to expand in the future.

Shelves can satisfy the increasing market demand.