The Coordinated Development Of Regional Economy Needs The Help Of E-Commerce.

In the future, the investment in the central and western regions, small towns and large cities in the lower land and labor costs will increase rapidly, and the proportion of investment will increase.

The further development of e-commerce will have a great impact on the current investment pattern. It is highlighted that investment in the central and western regions, small towns and large cities in the future with low land and labor costs will increase rapidly, and the proportion of investment will increase.

First, the direction of manufacturing migration leads to a shift in investment.

Due to the wide application of e-commerce, the pportation cost of some units with high value, capital intensive and small volume, such as electronic products, precision instruments, gold and silver jewelry, handicrafts, medicine and so on, has a very low proportion in their total cost structure. Such enterprises are likely to gradually migrate from large cities and eastern coastal areas to inland areas, small towns and big cities suburbs in order to reduce costs.

The relocation of manufacturing enterprises will make the investment increase accordingly due to the need for new factories, roads, water, electricity and other infrastructure facilities, as well as a large number of equipment to order, install and update investment.

Secondly, urbanization will accelerate in backward areas and in the central and western regions.

The relocation of manufacturing to the central and western regions and small towns has brought about an increase in employment opportunities, coupled with the beautiful environment, low housing prices, fresh air and suitable living conditions, and more people will migrate to these areas to accelerate the development of urbanization in these areas.

Finally, investment in e-commerce and derivative industries in small towns and central and western regions will grow rapidly.

Due to the rapid development of e-commerce in small towns and central and western regions, the emergence of e-commerce has spawned some new industries, such as logistics, Internet advertising, website maintenance and other related services.

There will be a diversion of consumption in commercial developed cities and eastern coastal areas.

Online sales will diverge

In the future, more and more online consumption will come from the central and western regions.

First, online sales will divert a considerable share of the traditional retail market.

According to statistics, the current 94%

Business is scramble from the traditional sales area, so that the consumption of the coastal areas and the first tier big cities which used to occupy a large proportion of the traditional retail market is undoubtedly the most serious.

Second, the direct selling of various kinds of enterprises will be greatly developed.

Because e-commerce can make the production enterprises save huge cost, and has the advantages of convenience, speed and wide coverage, all kinds of enterprises' direct selling will surge in the future.

According to statistics, in traditional business mode, the logistics cost of goods from ordering to selling accounts for about 18% to 20% of the cost of the enterprise. Foreign enterprises use e-commerce to optimize the supply chain and reduce the cost to 10% to 12%.

Almost 50% of the sales channels of retail entities without electronic commerce are being taken away by Internet channels.

In the future, both manufacturing enterprises and service enterprises will show the trend of migration to the central and western regions and small towns, thereby stimulating consumption in these areas.

Finally, more and more online consumption will come from the central and western regions in the future.

At present, there are mainly three types of Internet merchants in China: one is the pure online shopping mall represented by BOE, excellence, Dangdang and so on, and now it is expanding the supply and distribution channels under the line.

The two is a free online paction service platform provider which provides personal paction intermediary services represented by Taobao.

The three is the e-commerce mode represented by Gome, Suning, WAL-MART and so on.

From the perspective of development trend, the traditional OCS enterprises, such as Gome and Suning, which are highly professional, rich in varieties, guaranteed quality, have chain advantages and brand advantages, will have greater development and market share will rise, and these enterprises will expand their business to the Midwest and small towns in the future to gain greater market share.

E-commerce affects the import and export pattern of Eastern, central and Western Regions

The development of e-commerce has broken through the geographical restrictions, and has formed a "no borders" big market with information as the link and network as the carrier around the world. It will make the marketing cost of different regional enterprises, the opportunity to obtain export orders and other kinds of resources more equal, which is generally conducive to the faster growth of imports and exports in the central and western regions.

First of all, the traditional domestic enterprises in the Midwest may bring export business due to e-commerce.

Many enterprises in the central and western part of China were originally located in the inland area, with information blocking, traffic backwardness, high pportation costs and high marketing costs, and the chances of obtaining export orders were negligible. Their products were mainly domestic sales.

Because of the development of e-commerce, enterprises can directly communicate with potential customers worldwide, greatly reducing the cost of marketing, and almost equal to the eastern enterprises in obtaining export orders, which will undoubtedly expand the export scale of their products.

Secondly, many enterprises with both internal and external sales pfer to the Midwest, and the corresponding export business will be pferred accordingly.

Because of the development of electronic commerce, many enterprises with both internal and external marketing businesses may move from large and medium cities and eastern coastal areas to inland areas and small towns in order to reduce costs and seize the local market. This will objectively pfer the export business of these enterprises, and promote the expansion of the export scale of the inland and central and western regions, while the export scale of the eastern coastal areas will be reduced correspondingly.

Finally, the migration of enterprises, the acceleration of urbanization and the economic development will enlarge the import scale of the central and western regions.

In the future, as manufacturing enterprises migrate to the central and western regions on a large scale, especially the export-oriented import and export processing enterprises will migrate to the central and western regions, which will surely increase the import and export of the central and western regions. With the migration of enterprises and the aggregation of population to the central and western regions, the urbanization of these areas will also accelerate, the speed of economic development will accelerate, the income and living standard of urban and rural residents will further improve, and the demand for imported products will be stimulated.