Pathfinder Develops New Ideas. What Changes Can The Internet Strategy Bring?

As a new industry, the market entry is also a factor causing instability of the pattern.

In 2008, there were 415 brands in the market. By 2013, the number of brands had risen to 891.

More confusion, industry barriers have not really been reflected.

At present, the development of China's outdoor products industry is in its growth stage. Under the background of consumption inhibition and retail slump, the growth rate of the industry has slowed down, and the traditional outdoor products sector has entered a growth bottleneck.

The Internet strategy pformation of Pathfinder this year has put forward a new train of thought for the development of traditional outdoor brands.

Pathfinder's future strategy is very clear, that is, integrating outdoor tourism resources into an outdoor integrated service platform, providing outdoor one-stop comprehensive services for outdoor enthusiasts to obtain and share outdoor travel information, outdoor travel route planning, product recommendation, travel service, outdoor skills training, outdoor activity evaluation, outdoor community communication and financial services.

The advantage of this model lies in its enhancement and

The interaction can enhance the stickiness between the brand and the consumers, and make cross selling and business synergy in outdoor merchandise services from the consumers' point of view, so as to achieve the synergy between the outdoor service providers and the outdoor travel integrated service platform, and bring broader market and profit space.

Some analysts believe that this cross-border strategy has brought profound changes to the Pathfinder strategy, channels and products.

In the future, we will build an ecological circle on the platform, fully realize the O2O operation on line, the wearable device development, and the opening and sharing of resources between platforms.

This process of interaction and sharing can improve consumers' participation in the brand, optimize the allocation of resources, and ultimately achieve online and offline integration.

Not only that, cross selling and business synergy in outdoor merchandise services, to achieve synergy between outdoor service providers and outdoor travel integrated service platform, bring broader market and profit space. Cross boundary integration enables the Pathfinder to get rid of the location of the sole product seller, and realizes the further development of the Pathfinder in the outdoor area by using the Internet thinking.

On the one hand, it provides consultation and insurance services to users' outdoor travel. On the other hand, it provides clothing, shoes and other equipment for users' outdoor travel, and then integrates external elements such as factories, suppliers, distributors, and so on to create an outdoor ecosystem that belongs to outdoor enthusiasts and Pathfinder, thus forming the core competitive barrier of the company.

From a deeper level, yes.

The overall strategic vision, organizational structure, management and core backbone of the thinking mode is also an intangible improvement.