Get Rid Of The Fog And Hit The Downstream Fabric.

In the textile industry, the relationship between the upstream and downstream enterprises has always been interdependent. If there is no raw material provided by the upstream enterprises, the downstream enterprises will be unable to make bricks without straw. But if there are no downstream enterprises to put their products into the market, the materials of the upstream enterprises will also be useless.

Thus, the communication and docking of upstream and downstream enterprises has played an important role in the development of the textile industry.

In order to make the upstream fabric enterprises more intuitive and comprehensive understanding of the real idea of downstream garment enterprises, we will take a new look at the hot topics of the year from the perspective of downstream enterprises at the end of 2014. We hope to bring some inspiration to the upstream fabric enterprises.

Case interpretation: Long Qingxiang, Beijing

Limited company

Key words: functional environmental protection is in line with brand style, texture and beautiful movement elements.

"As we all know, clothing is a very seasonal commodity. With the increase of temperature, people often prefer to choose gentle, smooth and functional clothing products."

Li Li, chief designer of Beijing longqingxiang Fashion Co. Ltd.

How can we make the costumes that consumers love and fit for summer? Li Li said from the perspective of fabric selection: "at present, we have introduced a cool suit product, which uses relatively light lining and relatively good permeability of wool and hemp blended fabric.

In the aspect of jackets, the enterprises used flax and silk blended fabrics with good skin affinity and breathability.

In terms of trousers, we are mainly introducing a series of air-conditioned filament fabrics with intelligent temperature control series, which will blend high-quality Australian Merino wool and air-conditioner fibers in a specific proportion.

Li Li further explained that the air conditioning fiber belongs to the thermal sensitive phase change material encapsulated by microcapsules. When the temperature changes, the heat sensitive material will change between solid state and liquid state, thus regulating the reaction of external temperature on the skin and achieving the effect of cool in winter and cool in summer.

There is a close relationship between the requirements of the fabric and its brand style. As a mature, socially responsible and custom-made business for many years, Long Qingxiang is always the first factor to consider when purchasing fabrics.

In addition, wrinkle resistance, breathability, flower type and softness effect, fabric texture and so on are also factors that enterprises will consider emphatically.

In addition, according to the fashion trend this year, Li Li revealed: "in 2014, the texture and structure as the focus of the fashion will continue to attract people's attention.

At the same time, the same series of splicing and crash color splicing are also a popular factor this year.

In addition, the professionals want to dress more relaxed and casual, alleviate the impact of long-term work stress and tense pace of life. In the future, career dress will add more sports and fashion elements, which not only embodies professional accomplishment, but also integrates personalized design.

In order to perfectly integrate these fashion elements and fabric products, upstream fabric enterprises can design some texture patterns that can show the elegant charm of the fabric itself, such as honeycomb pattern, diamond lattice pattern and jacquard pattern that can display fabric technology.

"Fabrics that are full of sense of design, can bring designers strong desire for design, and fabrics that are simple in style but can express a lot of design language are all we like to choose."

She added.

Comment

As we all know, clothing is a very seasonal commodity. When choosing fabrics, garment enterprises will take into account the beauty of their products. Functions, environmental protection, wrinkle resistance, breathability and so on are very important factors that they will consider.

When carrying out research and development, fabric enterprises should take full account of the practical needs of downstream enterprises and appropriately enhance their own research and development proportion of functional fabrics while considering the international trend.

How to make fabric become a good idea for downstream enterprises?

Case interpretation: Ningxia Hui Chuan Garments Co., Ltd.

Key words: stitching, color matching, texture control, cost and functionality to meet diversified needs.

"2014 autumn clothing will sweep away the dull atmosphere of the past. Colorful and beautiful fabrics will occupy the wardrobe of people in a strong posture."

Compared with the past, great breakthroughs have been made. In terms of color, traditional blue, gray and black will be replaced by bright colors of manor blue, smoked blue and camel, Oxford red, eggplant purple and malachite green. In terms of style, the profile of fashion cultivation has become the design highlight of men's clothing in autumn and winter in 2014. In fabrics, youthful fashion sense of stitching and impact fabrics and interesting texture fabrics are hot spots this autumn and winter. At the same time, classic sugE fabrics, soft and intimate velvet fabrics, elegant, elegant, comfortable, warm tweed fabrics and functional worsted fabrics are also the main products of autumn and winter clothing this year. Hou Jianjun, chairman of Ningxia Huachun Garments Co. Ltd. stressed that the men's clothing in autumn and winter this year

When it comes to the emphasis of purchasing fabric, Hou Jianjun combined with his experience in the garment industry for many years, he said: "the professional talents, raw materials market and sales market that clothing needs now are mostly concentrated in the economically developed coastal provinces.

And it is located in the northwest economically backward area with incomplete industrial chain. Compared with the coastal advanced garment enterprises, the production line optimization management ability is not strong, the staff labor skills are low, the products are too complex and other factors which lead to the enterprise can not scale and specialized production and sales, resulting in certain restrictions on the production efficiency.

In order to get rid of these unfavorable factors and reduce operating costs, enterprises will further negotiate the price according to the regular price of the manufacturer, so as to maximize the control of operating costs.

At the same time, in order to meet the personalized and diversified needs of consumers, enterprises prefer to choose functional fabrics when purchasing accessories, such as the series of three protection functions, the series of wear-resistant fabrics for travel, the elastic stretch fabric and the self-cleaning wrinkle fabric.

In addition, when purchasing tooling fabrics, enterprises will pay more attention to the characteristics of flame-retardant, antistatic, crease resistant and so on. When purchasing shirts, they will pay more attention to the characteristics of wrinkle resistance, air permeability, comfort, and whether the products have Taka Sari, mulberry silk and other ingredients.

Comment

In order to get rid of the adverse effects of the economically backward areas in Northwest China, Hsin Chuan will further negotiate prices in accordance with the regular prices of the manufacturers, in addition to considering the factors such as fashion and functionality, while maximizing the cost of operation while maximizing the demand for personalization and diversification.

How can fabric enterprises expand their territory in the children's wear market?

Case interpretation: Beijing Parker land limited liability company

Key words: closely following the international trend, conform to children's wearing habits, and strictly observe the safety concept.

"From the international fashion trend of 2014 autumn and winter children's clothing, every designer can capture the trend information that suits his style of design.

In terms of profile, bat sleeve knitted pullovers and minimalist candy coats make little grown-up fashion styles.

In the aspect of pattern design, the interesting element of feline animal has been highly sought after by the fashion industry. The clever blending of the classic canine elements and the new design methods deducts the refreshing visual sensation of the seller, the collocation of the smiley elements and the pure yellow pigment, bringing people more happiness.

In terms of color, this year's children's clothing is still bright and eye-catching. Happy blue tones blend sweet orange and fluorescent green, so that people can not help associating fresh and refreshing palette.

In terms of fabric, plain fabric has brought a new experience of touch and density with a wide scale and eye-catching candy color combinations. The combination of thick flannel and soft herringbone gives people a feeling of comfort and warmth.

Tong Baoyi, senior director of Parker land limited liability company in Beijing, said that in the autumn and winter design of 2014, R & D personnel carried out a series of combing and innovation of these trend information, so that the final products would be more consistent with the current domestic children's wearing habits in keeping with the international fashion trend.

Tong Baoyi said that compared to the adult fabric, children's clothing is more comfortable in terms of environmental protection and safety. Besides, it has more stringent requirements for environmental protection and safety, and has added some functional indicators, such as moisture absorption and sweat.

It also increased saliva index and flame-retardant index in infant clothing.

According to the GB-18401-2010 safety and quality index, the minimum requirement for ordinary children's clothing is B, the minimum requirement for infant clothing is class A, and the minimum requirement for adult wear is C.

Different grades have different standards for formaldehyde content, pH value and color fastness of fabrics.

In addition, the fabric products which are often processed by hot stamping, hot silver and flocking are not suitable for children's clothing in adult clothing, while the fluorescent color fabric products are not suitable for infants and young children.

"In order to be able to make more comfortable, safe and environment-friendly children's clothing products and enhance the market competitiveness of the company, parkland also requires strict environmental quality control for all products applied to the products, and also requires national environmental safety indicators such as chromium and nickel for metal fasteners.

At the same time, all garments produced by enterprises should be checked by needle checking machines, so as to avoid breakage in clothing and cause harm to children.

In addition, due to the more application of chemical fiber fabrics in the two seasons of autumn and winter, enterprises will require fabric enterprises to do antistatic treatment for all fabrics that are easy to electrostatically, especially products such as fleece and sweater.

Tong Baoyi said.

Comment

Due to the particularity of the target customers, children's clothing is more stringent than environmental friendly, safety and so on.

If the fabric enterprises want to attract downstream children's clothing enterprises and improve their own market competitiveness, they must improve the level of fabrics, accessories products in safety, environmental protection, function and so on, and achieve the corresponding targets.

Fabric Innovation: downstream customer satisfaction?

Case interpretation: Xiamen Fung Fei Fashion Design Co., Ltd.

Key words: Men's wear fabric high technology to improve docking degree, landing and considering the market.

"Participated in the evaluation of China's international fabric design competition for 5 years, and found many ideal fabric suppliers here."

Ceng Fengfei, the design director of Xiamen Fung Fashion Design Co., Ltd., after reading all the entries, said: "what impressed me most this year is a hi-tech fabric product. It can dye 3 colors only through one color dye, which is very amazing."

Speaking of this, he made a slight change in his expression and expressed regret. "Although there are a lot of high technology fabrics in the market this year, the number of men's clothing products that can really reflect the design level of the upstream enterprises is still relatively small. Some enterprises have closed doors in the process of research and development, blindly designed for the design, lack of a comprehensive understanding of their own market consuming groups, and have no or less communication with downstream clothing brands and consumers in the process of new product development. They have not fully considered the popular elements of the season, the overall trend of the world, the genetic pattern of the brand, and so on, but have not yet made clear what the downstream clothing enterprises want and what they need." two