Product Tang Tang Into China Wind Tao Brand Independent Brand Vitality Strong

Alibaba's new orders will gather in big restaurants, and Dongguan's local businesses will seize a place.

Recently, Alibaba held the spring and summer new product ordering meeting in Hangzhou headquarters in 2015.

Caused widespread concern in the industry.

To our surprise, Dongguan's local electricity suppliers also have a place in the gathering of AGA, rip and silk and Korean clothing homes.

The representative of Dongguan attending the Hangzhou summit is Humen clothing and electricity commodity Tang Zhai.

The registered enterprise in 2011 started to make its own brand in 2012, and the turnover reached over 10 million yuan at the end of last year. The annual sales volume ranked first in the Tang costume category of Taobao.

Not long ago, the company was authorized by Tmall to be the first original Chinese style.

"

Riding a mature industry chain

The cold winter is thick. The clothing business is already accumulating power for the market in spring and summer. Alibaba's spring and summer new product ordering conference in 2015 attracted many eyewear of garment processing enterprises. Many manufacturers hope to get a share from it.

Like many other clothing companies around the world, pin Tang Zhai is also concerned about the annual summit of the big electricity supplier chain, and Chen Yu, the head of the company, is invited to Hangzhou to find business opportunities.

However, with many Humen

What's different is that Chen's trip is not to grab orders, but to find partners to process his clothing brand.

Starting in 2011, in just three years, product Tang Zhai has rapidly grown into a well-known domestic e-commerce enterprise. Last year, its annual sales volume exceeded 10 million yuan, ranking first in Taobao Tang suit.

This year, the annual sales volume of enterprises is expected to exceed 20 million yuan.

Chen Yi said that the development of pin Tang Zhai is different from most clothing enterprises in Dongguan. "We don't have factories. From the very beginning, we are sending orders, looking for foundry."

Chen Yi said that Dongguan's industry is mature and well matched, taking Humen as an example.

All links can be found here corresponding to the enterprise, which will enable him to focus more on clothing research and development and brand development, reduce the threshold of entrepreneurship, reduce investment risks, and let his enterprises more quickly on the right track.

According to statistics, last year, pin Tang Zhai distributed orders for 100 thousand garments, and orders exceeded 150 thousand this year.

At the same time, the garment processing enterprises that cooperate with pin Tang Zhai also increased from 5 to 20, and extended from Humen to Zhongshan.

Value proposition, precise positioning can survive.

A few days ago, in the new product order meeting of Alibaba, which was gathered by the electricity supplier, the product Tang Zhai had won a seat for Dongguan enterprises.

Chen Yi said that this year, Tang Tang Zhai succeeded in selecting Alibaba's "Amoy brand" in twenty-third place, which won the "VIP seat" of the Hangzhou Summit for enterprises.

According to reports, guests attending the Hangzhou ordering society are all Alibaba's brand names.

At the end of last year, the Tmall platform organized the "World War I became famous" competition. There were 20 business enterprises responding. After 5 months' fighting, 78 companies including pin Tang Zhai won the Tmall authorized business in 2014.

Pin Tang Zhai has also become the first Tmall original Chinese wind "Amoy brand".

Breaking into the Hangzhou summit did not relax Chen.

nowadays

More and more, competition is more and more intense, which makes him feel a force in "forcing" him forward.

"Have their own brand value proposition, have their own precise customer positioning, such a brand can survive."

Chen Yi said this is the lesson he learned from his painful experience.

After one year of entrepreneurship, Chen Yicai identified the product positioning in 2012 and took the "Chinese wind" route to tailor cultural costumes for Chinese intellectual ladies.

Chen has confidence in the market outlook of "China Wind".

He told reporters that this year, "double eleven" product Tang Zhai sold tens of thousands of clothing on a single day, and a few days ago, "two dozen", the enterprise through the "pre-sale" way, received thousands of new products orders.

All of this shows that the power of brand is endless.