Minutes And Seconds To Teach You To Read Luxury Brand Fashion DNA

from

So far, the formation of the classic is perhaps the symbol of the opening of the brand history and culture. With the evolution of time, the classical text is still written in the same time as the evolution and innovation.

No matter how the fashion trend evolves, the classics will not change.

From Yves Saint Laurent "

"To Bar jacket of Dior and then to wrap dress of DVF, every classic design has the charm of continuing the brand culture.

Perhaps it is because of these design styles that their fashions have become so attractive.

Brand: Yves Saint Laurent/Saint Laurent

DNA:Le smoking jacket "smoking suit"

Origin: the Smoking (smoking suit) launched by Yves Saint Larent in 1966 opened up a new chapter of advanced custom fashion. He designed it with a man's tailless suit as the prototype.

At that time, it was a major breakthrough.

Smoking is a perfect combination of men's clothing elements and feminine elegance and beauty. This erases the sex difference between women and men in dress, and smoking is the first choice for people to rush.

Evolution: Although Yves Saint Larent has become Saint Larent now, Le smoking is still the essence of the brand, and the style is also defined as the "permanent collection" label.

Although a jacket will cost nearly $3000, it will be a cool 50 year style that will keep you unswervingly.

Brand: Dior

DNA:Bar jacket

Origin: the birth of Bar jacket of Christian Dior in 1947, such innovative design and style became the most popular style at the end of 40s and 50s.

Feel so luxurious and new.

The design of waist and the way of dress matching make the social celebrities of that era love Bar jacket as if they fall in love.

Evolution: the successors of Dior subsequently evolved their own designs through the classics of Bar jacket, including Chr (34) Trapeze dress of Yves Saint Laurent, and John (34) 34 (John) Galliano. They have all expressed their salute to the two.

Now, after Raf Simons is in charge, Bar jacket is again interpreted differently from the spirit of Dior now.

Brand: Chanel

DNA:Tweedy jackets tweed coat

Origin: now the logo of Chanel's tweed coat, it is hard to believe that it was not until 1954 that lady coco Chanel discovered it. At that time, she was 71 years old. After fifty years, she went to the hat shop of 21 Rue Cambon again and found Tweedy without any comment.

After years of sluggish business, the clean and collar coat has brought her back to the forefront of fashion.

Evolution: today's tweed cloth has been used by designers Carle Lagrange in various fields of fashion.

Classic pearl necklaces, quilted handbags, ballet flat shoes, tweed jackets, sports shoes, and so on, these are the classic products of the brand. After the integration into Tweedy, they show an unprecedented fashion and classic.

{page_break}

Brand: Burberry

DNA:Trench coats windbreaker

Origin: when it comes to Burberry windbreaker, you have to introduce the origin of the word "gabardine".

In 1897, Thomas Burberry invented a waterproof yarn.

Before weaving the fabric, the yarn is treated with waterproofing. The coat is still well protected against wind, rain and air.

Thomas Burberry named the fabric "gabardine" and registered it as a trademark.

Until the first World War, it was always part of the British military uniform.

It was not long before it was designed, improved and sold to the public.

Evolution: until today, windbreaker is still the most distinctive design of the Burberry series.

Different double breasted design and different materials, showing a completely different style, leather, silk, electro optic cloth, so that windbreaker is still the brand production and sales champion.

Brand: Max Mara

DNA: camel coat.

Origin: in 1915, Achille Maramotti founded the brand Max Mara, and has been focusing on making high-quality coats.

In fact, it is actually a simple camel coat in the first series.

Finally became the most famous brand style, double breasted design and sleeves, and was called "101801" until 1981.

Evolution: with the formation of the "101801" classic, every season Max Mara will once again interpret a different camel coat, which may be the evolution of buttons or the changes on the belt, which will make it look classic and fashionable.

Brand: Louis Vuitton

DNA:Luggage suitcase

Origin: in 1854, Louis Weedon introduced the first grey Trianon canvas material square traveling box, the world's earliest square traveling box was born.

In order to prevent malicious imitation, the striped pattern travel box was launched in 1872, and the "lattice" pattern traveler was launched in 1888. However, it did not stop piracy copying.

In 1896, Louis Weedon's son, George Weedon, incorporated the letters of L and V into the design, so the Monogram pattern was created, though it did not stop copying piracy, but it became a symbol of the classic brand.

Evolution: in 1997, when the designer Marc Jacobs took over the brand, he combined the LV letter and Monogram pattern into a brand new handbag.

Now, after Nicolas Ghesqui re took over, the logo of "Luggage" was not disappeared, and the definition of "travel" was subtly blended into the series.